Promoting social networks in a coherent and culturally appropriate way

Columbia Sportswear Company is an American company specializing in the production and sale of outdoor sportswear, footwear and accessories. Founded in Portland in 1938 by Paul Lamfrom, the brand has a presence in over 90 countries, with products sold in more than 13,000 outlets worldwide. The company is particularly well-known for its range of technical apparel for skiing, hiking, mountaineering and other outdoor activities.

Multicultural implementation and management of a website/e-commerce platform

Launching a new international website in just 4 months

Datawords accelerates its growth in America

The Switching Time agency joins forces with Datawords

International and ai content production

Boosting brand engagement with China’s Gen Z

Creating communication resources relevant to each culture

Artificial intelligence and localization

Increase your organic traffic, whatever your culture

What model should be used to deploy your content internationally?

Boosting sales at leading e-retailers worldwide

Accelerating the localisation of semantic content, whatever the culture

Creating culturally relevant digital learning experiences

Datawords at IABHK C24