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E-RETAIL
Online commerce driven by digital platforms and technologies, or e-commerce, has become the epicentre of the modern commercial landscape, opening up new areas of growth for brands around the world.
OUR
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In this dynamic environment where consumer trends quickly change, we at Datawords position ourselves as a strategic partner to brands who want to maximise their presence and performance on the leading e-retailer platforms.
In this dynamic environment where consumer trends quickly change, we at Datawords position ourselves as a strategic partner to brands who want to maximise their presence and performance on the leading e-retailer platforms.
SUMMARY
Search and product listing optimization
Search and product listing optimization
Search
Search management is a key part of our e-commerce strategy: we analyse the search algorithms of the leading e-retailers and develop tailor-made strategies to improve the visibility of our clients’ products. Thanks to our expertise in organic search (SEO) and paid search (SEA), we help brands achieve top ranking search results and increase their traffic and sales.
Product listing optimisation
Personalisation, or even hyper-personalisation, is essential if you are to succeed in the world of e-commerce, and that means optimising the product pages posted on e-retailer’s websites. We create unique and relevant content for our clients that grabs consumer’s attention and encourages them to click: product descriptions, images, videos, etc. We then ensure that every piece of content is optimised to turn visitors into customers.
Thanks to our AI tools, our teams are able to quickly create comprehensive pages that not only comply with e-retailer’s guidelines but also meet consumer’s expectations. By proposing unique and relevant assets to each platform, AI provides efficient omnichannel integration.
In a world where consumers browse a wide range of platforms, the effective integration of content has become essential. We help brands integrate their content over more than 1800 platforms worldwide, including e-retail giants like Amazon, Sephora, Zalando, and Rakuten as well as major local e-retailers such as Alibaba and Lazada. This approach allows us to ensure an optimised presence that is specifically adapted to each industry and market.
Search
Search management is a key part of our e-commerce strategy: we analyse the search algorithms of the leading e-retailers and develop tailor-made strategies to improve the visibility of our clients’ products. Thanks to our expertise in organic search (SEO) and paid search (SEA), we help brands achieve top ranking search results and increase their traffic and sales.
Product listing optimisation
Personalisation, or even hyper-personalisation, is essential if you are to succeed in the world of e-commerce, and that means optimising the product pages posted on e-retailer’s websites. We create unique and relevant content for our clients that grabs consumer’s attention and encourages them to click: product descriptions, images, videos, etc. We then ensure that every piece of content is optimised to turn visitors into customers.
Thanks to our AI tools, our teams are able to quickly create comprehensive pages that not only comply with e-retailer’s guidelines but also meet consumer’s expectations. By proposing unique and relevant assets to each platform, AI provides efficient omnichannel integration.
In a world where consumers browse a wide range of platforms, the effective integration of content has become essential. We help brands integrate their content over more than 1800 platforms worldwide, including e-retail giants like Amazon, Sephora, Zalando, and Rakuten as well as major local e-retailers such as Alibaba and Lazada. This approach allows us to ensure an optimised presence that is specifically adapted to each industry and market.
Omnichannel integration
Omnichannel integration
In today’s market, consumers have become accustomed to and expect seamless transitions between sales channels. As a result, an omnichannel approach is essential for success in e-commerce. At Datawords, we help our clients seamlessly integrate their online and offline activities to deliver a fluid and consistent user experience. From the online store to the physical shop as well as social networks, we ensure that every interaction strengthens the brand and boosts sales.
In today’s market, consumers have become accustomed to and expect seamless transitions between sales channels. As a result, an omnichannel approach is essential for success in e-commerce. At Datawords, we help our clients seamlessly integrate their online and offline activities to deliver a fluid and consistent user experience. From the online store to the physical shop as well as social networks, we ensure that every interaction strengthens the brand and boosts sales.
Optimising the client experience
Optimising the client experience
We create innovative e-commerce campaigns that revolutionise the shopping experience. Our teams create immersive content, including interactive Brand Stores on Amazon, film teasers, video testimonies, social media clips, as well as collaborations with content creators and the organisation of e-commerce competitions. We build effective links between e-commerce sites, Amazon and social media to significantly increase brand awareness, boost engagement and substantially increase sales conversion rates.
Insights and data analysis
Insights and data analysis
In keeping with our vision of e-commerce, we attach great importance to performance metrics and analysis. We follow key performance indicators (KPIs) to gauge the success of our campaigns and to make real time changes. Thanks to our data-driven approach, we provide our customers with detailed e-commerce performance metrics, including data on traffic, sales conversion rates and generated revenue. We use this information to fine-tune and adapt our strategies, in order to ensure a continuous and sustainable growth in e-commerce for our customers.
Localised and culturally adapted e-commerce
Localised and culturally adapted e-commerce
At Datawords, with our multicultural and international teams, we understand that in order to be successful in e-commerce, you need a localised approach that is adapted to each market. We work together with our clients to adapt their e-commerce strategies to the specific cultures of each of the regions they operate in, taking into account the linguistic differences, the consumers trends and the local business practices.
At Datawords, with our multicultural and international teams, we understand that in order to be successful in e-commerce, you need a localised approach that is adapted to each market. We work together with our clients to adapt their e-commerce strategies to the specific cultures of each of the regions they operate in, taking into account the linguistic differences, the consumers trends and the local business practices.
If you are looking to maximise your potential for growth in the world of e-commerce, it’s time to call on the expertise of Datawords. We are ready to help you optimise your online presence and boost your sales: contact us today to find out more about our e-commerce services and how we can help you reach your growth targets.
