Home > Services > Omnichannel development by culture
ENHANCE YOUR
LOCAL VISIBILITY
With global consistency!
For an effective communication strategy, it's crucial to establish a relationship with each community/customer. But for international brands, it's just as important not to let cultural differences get in the way of performance.
At Datawords, we offer a comprehensive omnichannel service to help our customers grow in each target market, using culturally relevant strategies for each communication channel.
- Local data analysis in over 25 countries
- A creative strategy that takes cultural differences into account.
- A multicultural SEO semantic strategy.
- Production that incorporates the adaptation needs (including semantic, visual and technological) of each culture at all points of contact.
- A choice of the most relevant contact points for each region and culture.
- Adaptation of global content at the semantic and visual level in 120 cultures.
- Capturing local specificities and producing the last mile (copywriting, net linking, visuals, etc.) with global consistency.
- Integration with all types of back office.
- Organic coordination of your social media platforms to engage and manage your after-sales service in all your countries 24/7.
- Increased visibility on local search engines and e-retailers.
- Culturally relevant pay-per-click campaigns in over 25 countries.
- Data collection for each culture (social listening, performance media, etc.)
- Data integration in a multicultural data studio
OUR
EXPERTISE
SEO
We take into account your cultural realities and brand DNA while suggesting a semantic strategy adapted to each market. We produce the main text template and adapt it for each subsidiary; we also write editorial content and carry out local (the last mile) netlinking to boost brand performance and optimize your search engine ranking and e-retailers in each country.
SEO
We take into account your cultural realities and brand DNA while suggesting a semantic strategy adapted to each market. We produce the main text template and adapt it for each subsidiary; we also write editorial content and carry out local (the last mile) netlinking to boost brand performance and optimize your search engine ranking and e-retailers in each country.
PaID MEDIA
We provide paid advertising experts located in over 25 countries to create effective, locally relevant media campaigns. We’re committed to maximizing your company’s conversion and profitability, as well as maintaining your brand image in each of your countries through a comprehensive SEO and pay-per-click strategy.
PaID MEDIA
We provide paid advertising experts located in over 25 countries to create effective, locally relevant media campaigns. We're committed to maximizing your company's conversion and profitability, as well as maintaining your brand image in each of your countries through a comprehensive SEO and pay-per-click strategy.
SOCIAL MEDIA PLATFORMS
Our multicultural approach enables us to help you choose the most relevant social media platforms for each region and better understand cultural codes. We create global content and adapt it to your subsidiaries, as well as planning and managing moderation and e-reputation locally. The result: an effective, consistent presence on social media platforms in each of your countries.
SOCIAL MEDIA PLATFORMS
Our multicultural approach enables us to help you choose the most relevant social media platforms for each region and better understand cultural codes. We create global content and adapt it to your subsidiaries, as well as planning and managing moderation and e-reputation locally. The result: an effective, consistent presence on social media platforms in each of your countries.
LIVE MULTI-PLATFORM
Live events are part of a conversation with customers. Through chatbot and streaming platforms, it makes it possible to offer personalized experiences. We work with our clients to understand their local audiences, propose relevant content and offer tailor-made, interconnectable multilingual solutions to ensure a tailored service and brand consistency.
LIVE MULTI-PLATFORM
Live events are part of a conversation with customers. Through chatbot and streaming platforms, it makes it possible to offer personalized experiences. We work with our clients to understand their local audiences, propose relevant content and offer tailor-made, interconnectable multilingual solutions to ensure a tailored service and brand consistency.
Our presence in more than 25 countries and our 1,200 native digital experts enable us to establish a link with each of your subsidiaries, integrating their unique requirements and guaranteeing the consistency of your brand across all points of contact.
Managing Director of Switching Time*.
*The influential Datawords E-PR agency.
