With Kayo (Japanese), Linlin (Chinese), Aly (Indian), Didier (Swiss) and Stanislas (French), we all decided to take on the challenge of helping brands boost their international performance thanks to our cultural diversity.

Over the past 20 years, we've successfully developed Multicultural Ingenuity™, expertise that enables brands to create, deploy and expand locally relevant content ATAWADAC*.

*AnyTime, AnyWhere, Any Device, Any Culture.

Alexandre CRAZOVER
Co-founder of Datawords



To deliver multicultural relevance ATAWADAC*, our in-house solutions combine:

Digital Expertise

including linguistic, technological, creative, search, social and AI.

Cultural Adaptation

with more than 1,200 native experts in 25 countries across 3 continents.

Delivery Ingenuity

based on technology, organization and values to deliver multicultural performance.

We have defined this unique expertise with the concept of Multicultural IngenuityTM.

*AnyTime, AnyWhere, Any Device, Any Culture.

Our Multicultural IngenuityTM makes it possible to deploy content and power your digital platforms 24/7 within 4 hours worldwide, whatever the culture.

Jie Gao
General Manager for China
Member of EXCOM



Our business model is based on the seamless integration of expertise, technological neutrality and multiculturalism in our teams. That's how we've been pushing the boundaries of our Multicultural IngenuityTM for more than 20 years.

To enhance the performance of our platform dedicated to multicultural relevance, we are integrating more and more expertise into our Multicultural IngenuityTM (SEO, Social, creation, influencers, AI, etc.), delivering better localized content across all platforms, 24/7, whatever the culture.

We work on a daily basis with all the leading global and local technology platforms and media. This “non-exclusive” approach enables us to deliver multicultural performance in an ultra-flexible and agile way to all our customers.


We are increasingly integrating a greater multitude of disciplines and diversifying our teams to meet new challenges. This approach enables us to innovate and implement new processes to make our Multicultural IngenuityTM even more effective.



We help brands accelerate their international growth, whatever the culture.

Content localization for every culture

Translation - Visual and audio adaptation - Transcreation - Technical integration

Multicultural management of web platform

Deployment - Migration - 24/7 e-commerce activation - UX optimization

Multicultural digital transformation consultancy

Process - Organisation - Intelligence de marque - Automatisation, Connectivity

Omnichannel performance by culture

SEO - E-retail - Social - Pay per click - CRM - E-PR - Influence

Multicultural communication campaign

Creation – Production – Localization – Technical Integration

Multicultural digital transformation consultancy

Process - Organization - Brand intelligence - Automation, Connectivity

Multicultural digital transformation consultancy

Process - Organisation - Intelligence de marque - Automatisation, Connectivity