Kayo (Japanese), Linlin (Chinese), Aly (Indian), Didier (Swiss) and Stanislas (French), we all decided to take on the challenge of helping brands boost their international performance thanks to our cultural diversity.

Over the past 20 years, we've successfully developed Multicultural IngenuityTM, expertise that enables brands to create, deploy and expand locally relevant content ATAWADAC.

*AnyTime, AnyWhere, Any Device, Any Culture.

Alexandre CRAZOVER
Co-founder of Datawords



To deliver multicultural relevance ATAWADAC*, our in-house solutions combine:

Digital expertise in all its forms

including linguistic, technological, creative, research, social and AI.

Cultural adaptation

with more than 1,200 native experts in 25 countries across 3 continents.

An unrivalled level of ingenuity

"based on technology, organization and values to deliver multicultural performance."

We have defined this unique expertise with the concept of Multicultural IngenuityTM.

*AnyTime, AnyWhere, Any Device, Any Culture.

Notre Multicultural IngenuityTM makes it possible to deploy content and power your digital platforms 24/7 within 4 hours worldwide, whatever the culture.

Jie Gao
General Manager for China
Member of COMEX



Our business model is based on the seamless integration of expertise, technological neutrality and multiculturalism in our teams. That's how we've been pushing the boundaries of our Multicultural IngenuityTM for more than 20 years.

To amplify the performance of our multicultural platform, we are constantly integrating more expertise into our Multicultural IngenuityTM (SEO, social, creative, influence, AI, etc.), delivering greater local relevance across all touchpoints, 24/7, whatever the culture.

We work on a daily basis with all the leading global and local technology platforms and media. This “non-exclusive” approach enables us to deliver multicultural performance in an ultra-flexible and agile way to all our customers.


Every day, we incorporate the latest digital expertise needed to meet new challenges. This diverse intelligence also enables us to innovate and implement new processes to make our Multicultural IngenuityTM even more effective.



We help brands accelerate their international growth, whatever the culture.