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Omnichannel development by culture

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Automobile

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Omnichannel development by culture

INCREASE ORGANIC TRAFFIC, NO MATTER THE CULTURE.

A BRIEFOVERVIEW

A South Korean conglomerate active in sectors as varied as construction, shipbuilding and robotics, Hyundai, which means "modernity" in Korean, is best known internationally and to the general public for the cars. A pioneer in electric vehicles, the group is now the world's third-largest automaker.

In 2021, South Korean carmaker Hyundai turned to Datawords to improve its organic presence in top search engine results in ten priority markets, including the USA, Asia and Southeast Asia, India and Europe.

Hyundai employs dedicated in-house copywriting teams and we work with them to translate and localize content for Korean website and optimize the content on search engine in full compliance with the brand guidelines. But the technical support offered by Datawords is a key element in the success of our collaboration with Hyundai. Today, content is often of a high standard. But if the site isn't technically optimized, no one will be able to view the content, even if it's of the highest possible semantic quality!

From tagging plans to optimising web page loading times, Datawords works closely with Hyundai's web developers, as well as with other agencies working for the automaker, to improve the site's UX/UI, and to identify the most relevant audiences and the semantic and technical optimizations needed to reach them.

A BRIEF

OVERVIEW

A South Korean conglomerate active in sectors as varied as construction, shipbuilding and robotics, Hyundai, which means "modernity" in Korean, is best known internationally and to the general public for the cars. A pioneer in electric vehicles, the group is now the world's third-largest automaker.

THE

CHALLENGE

In 2021, South Korean carmaker Hyundai turned to Datawords to improve its organic presence in top search engine results in ten priority markets, including the USA, Asia and Southeast Asia, India and Europe.

OUR

RESPONSE

Hyundai employs dedicated in-house copywriting teams and we work with them to translate and localize content for Korean website and optimize the content on search engine in full compliance with the brand guidelines. But the technical support offered by Datawords is a key element in the success of our collaboration with Hyundai. Today, content is often of a high standard. But if the site isn't technically optimized, no one will be able to view the content, even if it's of the highest possible semantic quality!

From tagging plans to optimizing web page loading times, Datawords works closely with Hyundai's web developers, as well as with other agencies working for the automaker, to improve the site's UX/UI, and to identify the most relevant audiences and the semantic and technical optimizations needed to reach them.

Markets such as South Korea and Japan are close neighbors, but have marked cultural differences. "One of Datawords' strengths is to be able to rely on local teams to tackle these differences for the benefit of our clients."

Martin Lee
SEO expert in South Korea
Datawords

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