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INFLUENCE
Genuine Connections through Influencer Marketing
Influencer marketing is essential for brands looking to make genuine connections with their consumers. By tapping into key thought leaders - celebrities, bloggers, social media personalities and industry experts - brands can promote their products and services in an authentic way.
OUR
savoir faire
At Datawords, we excel at multicultural influencer marketing strategies, creating influencer campaigns that resonate at both a local and international level. Our international network ensures your brand message is powerful, relevant and authentic.
At Datawords, we excel at multicultural influencer marketing strategies, creating influencer campaigns that resonate at both a local and international level. Our international network ensures your brand message is powerful, relevant and authentic.
SUMMARY
Our Multicultural Approach
Our Multicultural Approach
We start each project by analysing local trends, consumer behaviour and market forces. This crucial research phase allows us to identify the most relevant influencers and create messages that resonate with your target audience. Our multicultural teams, present in over 25 countries, understand these nuances and integrate them into every campaign.
We start each project by analysing local trends, consumer behaviour and market forces. This crucial research phase allows us to identify the most relevant influencers and create messages that resonate with your target audience. Our multicultural teams, present in over 25 countries, understand these nuances and integrate them into every campaign.
Choosing the Right Influencers
Choosing the Right Influencers
We identify influencers that perfectly align with your brand and your vision. Our selection criteria includes:
- Relevance: Making sure that influencers are in line with your brand’s identity and values.
- Engagement: Prioritising influencers with active, engaged audiences for greater impact.
- Authenticity: Choosing influencers that are seen as credible and authentic by their followers.
We identify influencers that perfectly align with your brand and your vision. Our selection criteria includes:
- Relevance: Making sure that influencers are in line with your brand’s identity and values.
- Engagement: Prioritising influencers with active, engaged audiences for greater impact.
- Authenticity: Choosing influencers that are seen as credible and authentic by their followers.
Creating Engaging Content
Creating Engaging Content
Content creation is at the very core of our influencer strategies. Our internal production studies, located across several continents, allow us to manage the whole creative process, from start to finish. Once the right influencers have been chosen, our creative team works with them to develop personalised content that will attract attention and generate interest.
We produce a range of content ranging from videos and photos to podcasts and blog articles. Each piece is carefully created to capture the essence of the brand while being adapted to local demands. This content can be in the form of sponsored posts on social media, stories or inspiring graphics.
Content creation is at the very core of our influencer strategies. Our internal production studies, located across several continents, allow us to manage the whole creative process, from start to finish. Once the right influencers have been chosen, our creative team works with them to develop personalised content that will attract attention and generate interest.
We produce a range of content ranging from videos and photos to podcasts and blog articles. Each piece is carefully created to capture the essence of the brand while being adapted to local demands. This content can be in the form of sponsored posts on social media, stories or inspiring graphics.
Launching and Distributing Influencer Content
Launching and Distributing Influencer Content
Once the content has been created, we focus on its distribution. We select the most relevant platforms and channels to effectively reach the audience. Whether that be social media, blogs, streaming platforms or at live events, we ensure that every piece of content is seen and enjoyed by as many people as possible.
Our launch campaigns often include in-store events, product launches, pop-up store experiences and livestreaming events. These initiatives create a buzz around the brand and encourage real time customer interactions. We also utilise advanced social media features to maximises the impact of each campaign.
Once the content has been created, we focus on its distribution. We select the most relevant platforms and channels to effectively reach the audience. Whether that be social media, blogs, streaming platforms or at live events, we ensure that every piece of content is seen and enjoyed by as many people as possible.
Our launch campaigns often include in-store events, product launches, pop-up store experiences and livestreaming events. These initiatives create a buzz around the brand and encourage real time customer interactions. We also utilise advanced social media features to maximises the impact of each campaign.
Campaign Optimisation
Campaign Optimisation
Our advanced tracking tools monitor content performance, analyse interactions and calculate return on investment. Detail reports provide insight into the impact of each campaign, guiding key decisions for future initiatives. We encourage influencers to interact with their audience, creating stronger and more authentic connections. Contests and giveaways further increase engagement and attract new followers.
Our advanced tracking tools monitor content performance, analyse interactions and calculate return on investment. Detail reports provide insight into the impact of each campaign, guiding key decisions for future initiatives. We encourage influencers to interact with their audience, creating stronger and more authentic connections. Contests and giveaways further increase engagement and attract new followers.
Cultural Adaptation,
Our Strength
Cultural Adaptation, Our Strength
Our strength lies in our ability to combine in-depth local expertise with a global vision. We have a network of carefully chosen influencers from across the world, each one offering a unique understanding of their local market. Whether it be for new product launches, seasonal campaigns or rebranding initiatives, Datawords possesses the expertise to create and execute marketing strategies tailored to your specific needs. Our successful partnerships with international brands such as Hollister demonstrate our ability to adapt our approaches to maximise local impact while maintaining global consistency.
Our strength lies in our ability to combine in-depth local expertise with a global vision. We have a network of carefully chosen influencers from across the world, each one offering a unique understanding of their local market. Whether it be for new product launches, seasonal campaigns or rebranding initiatives, Datawords possesses the expertise to create and execute marketing strategies tailored to your specific needs. Our successful partnerships with international brands such as Hollister demonstrate our ability to adapt our approaches to maximise local impact while maintaining global consistency.
Positively Influence Your Audience
Positively Influence Your Audience
As pioneers in multicultural influencer marketing, Datawords offers unrivalled expertise when it comes to improving your presence in the global marketplace. By taking into account cultural differences and choosing the most relevant influencers, we create authentic and engaging campaigns that resonate with your target audience. Put your trust in Datawords to take your influencer marketing strategy to the next level and make your international campaigns even more impactful.
As pioneers in multicultural influencer marketing, Datawords offers unrivalled expertise when it comes to improving your presence in the global marketplace. By taking into account cultural differences and choosing the most relevant influencers, we create authentic and engaging campaigns that resonate with your target audience. Put your trust in Datawords to take your influencer marketing strategy to the next level and make your international campaigns even more impactful.
