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Digital Media
Optimise your online visibility with our Paid Media support
Do you want to draw potential clients' attention to your website the moment they perform an online search? In the Datawords group, we possess an in-depth understanding of digital media, particularly SEA, which allows our clients to maximise their visibility and stand out across all digital platforms, including, of course, search engines.
OUR
savoir faire
Our Paid Media services are designed to meet the needs of each market, while being as efficient and relevant as possible.
Our Paid Media services are designed to meet the needs of each market, while being as efficient and relevant as possible.
SUMMARY
Tailor-made media strategy
Tailor-made media strategy
Studying and understanding your objectives
We’ll help you establish clear, quantifiable objectives, whether it’s increasing your visibility, driving traffic to your site, generating qualified leads or boosting online sales. We establish specific, attainable objectives to guarantee that every euro invested in media generates the maximum return on investment, and we create each campaign according to these objectives, being as meticulous as possible and always looking for the best blend of media platforms to meet them, whether they involve utilising SEA, Social Ads, Display, Video, Native ads or many other campaign.
Configuration and precise targeting
An effective PPC campaign engages and resolves a consumer’s need. So it’s vital for us to understand your targets and be able to reach them with a message that meets their expectations. In order to do that we structure your campaign based on our understanding of your audience, taking into account the specific characteristics of each market. Our experts define the targeting parameters based on your audiences’ socio-demographic situation and their interests, then complete the targeting of these profiles based on location, language, device and time of delivery, so that your advertising campaigns are sure to reach the right people at the right time.
Researching and choosing keywords
An effective PPC campaign engages and resolves a consumer’s need. So it’s vital for us to understand your targets and be able to reach them with a message that meets their expectations. In order to do that we structure your campaign based on our understanding of your audience, taking into account the specific characteristics of each market. Our experts define the targeting parameters based on your audiences’ socio-demographic situation and their interests, then complete the targeting of these profiles based on location, language, device and time of delivery, so that your advertising campaigns are sure to reach the right people at the right time.
Creating impactful ads
We know that a well-formulated ad can make all the difference. Our copywriting specialists create engaging and relevant messages and adverts, incorporating clear calls to action and attractive offers, whatever the format, whether it be a video, a Social Media reel or a post on Google Ads, where we also use ad extensions to maximise the visibility and impact of your paid ads.
Studying and understanding your objectives
We’ll help you establish clear, quantifiable objectives, whether it’s increasing your visibility, driving traffic to your site, generating qualified leads or boosting online sales. We establish specific, attainable objectives to guarantee that every euro invested in media generates the maximum return on investment, and we create each campaign according to these objectives, being as meticulous as possible and always looking for the best blend of media platforms to meet them, whether they involve utilising SEA, Social Ads, Display, Video, Native ads or many other campaign.
Configuration and precise targeting
An effective PPC campaign engages and resolves a consumer’s need. So it’s vital for us to understand your targets and be able to reach them with a message that meets their expectations. In order to do that we structure your campaign based on our understanding of your audience, taking into account the specific characteristics of each market. Our experts define the targeting parameters based on your audiences’ socio-demographic situation and their interests, then complete the targeting of these profiles based on location, language, device and time of delivery, so that your advertising campaigns are sure to reach the right people at the right time.
Researching and choosing keywords
An effective PPC campaign engages and resolves a consumer’s need. So it’s vital for us to understand your targets and be able to reach them with a message that meets their expectations. In order to do that we structure your campaign based on our understanding of your audience, taking into account the specific characteristics of each market. Our experts define the targeting parameters based on your audiences’ socio-demographic situation and their interests, then complete the targeting of these profiles based on location, language, device and time of delivery, so that your advertising campaigns are sure to reach the right people at the right time.
Creating impactful ads
We know that a well-formulated ad can make all the difference. Our copywriting specialists create engaging and relevant messages and adverts, incorporating clear calls to action and attractive offers, whatever the format, whether it be a video, a Social Media reel or a post on Google Ads, where we also use ad extensions to maximise the visibility and impact of your paid ads.
Ongoing optimisation and lasting results
Ongoing optimisation and lasting results
Performance tracking and analysis
We use powerful analytical tools like Google Analytics to monitor the performance of your campaigns and ads in real time. We analyse key indicators such as the clickthrough rate (CTR), the cost per click (CPC) and the conversion rate to understand what works and what needs to be improved.
A/B Testing for ongoing optimisation
Experimentation is the key to optimisation. As part of our traffic-generating media campaigns, we regularly carry out A/B testing to compare different variations of your creative content, ads and landing pages. This allows us the identify the best performing variations and adjust them to maximise the success of your campaigns.
Budget adjustments
Markets change, so your campaigns need to change with them. We monitor the performance of your campaigns and adjust their media channels, bids and budgets according to the results we see, to ensure that your resources are used as effectively as possible. Our flexible approach allows us to react quickly to market changes and adjust the strategy in real time to maximise the return on your investment.
Performance tracking and analysis
We use powerful analytical tools like Google Analytics to monitor the performance of your campaigns and ads in real time. We analyse key indicators such as the clickthrough rate (CTR), the cost per click (CPC) and the conversion rate to understand what works and what needs to be improved.
A/B Testing for ongoing optimisation
Experimentation is the key to optimisation. As part of our traffic-generating media campaigns, we regularly carry out A/B testing to compare different variations of your creative content, ads and landing pages. This allows us the identify the best performing variations and adjust them to maximise the success of your campaigns.
Budget adjustments
Markets change, so your campaigns need to change with them. We monitor the performance of your campaigns and adjust their media channels, bids and budgets according to the results we see, to ensure that your resources are used as effectively as possible. Our flexible approach allows us to react quickly to market changes and adjust the strategy in real time to maximise the return on your investment.
Technical and cultural expertise
Technical and cultural expertise
Campaign integration and technical support
Our technical team ensures your campaigns are integrated seamlessly with the CMS and platforms of your choice. We offer ongoing support to resolve any technical problems that may arise and ensure that your campaigns run smoothly.
Cultural adaptation
Each market is unique: we adapt your ads and content according to the specific cultural and linguistic characteristics of each of your target regions. This cultural adaptation guarantees your messages resonate with your local audience, improving engagement and conversion rates.
Centralised management and international roll-out
Our centralised management method allows you to quickly and efficiently roll out your media campaigns on a global scale. We strive to maintain brand consistency while providing local tailor-made solutions. Thanks to our multicultural expertise, we help you break into new markets while optimising your costs and resources.
The right Paid Media approach for you
With Datawords, you benefit from a thorough, results-oriented approach to your digital campaigns. Our campaigns are designed to generate an immediate and lasting effect, with quantifiable results and a high return on investment. We support you through the entire process, from defining the strategy to ongoing optimisation and reporting, to helping you make the right decisions for the future, to guaranteeing maximum visibility and lasting success on search engines and across the entire digital landscape.
Campaign integration and technical support
Our technical team ensures your campaigns are integrated seamlessly with the CMS and platforms of your choice. We offer ongoing support to resolve any technical problems that may arise and ensure that your campaigns run smoothly.
Cultural adaptation
Each market is unique: we adapt your ads and content according to the specific cultural and linguistic characteristics of each of your target regions. This cultural adaptation guarantees your messages resonate with your local audience, improving engagement and conversion rates.
Centralised management and international roll-out
Our centralised management method allows you to quickly and efficiently roll out your media campaigns on a global scale. We strive to maintain brand consistency while providing local tailor-made solutions. Thanks to our multicultural expertise, we help you break into new markets while optimising your costs and resources.
The right Paid Media approach for you
With Datawords, you benefit from a thorough, results-oriented approach to your digital campaigns. Our campaigns are designed to generate an immediate and lasting effect, with quantifiable results and a high return on investment. We support you through the entire process, from defining the strategy to ongoing optimisation and reporting, to helping you make the right decisions for the future, to guaranteeing maximum visibility and lasting success on search engines and across the entire digital landscape.
Contact us today to find out how our paid search services can transform your online presence and help you achieve your business goals.
