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Home > Services > Multicultural website management > Multi-website rollout

MULTI-WEBSITE
ROLLOUT

Datawords provides a comprehensive international website roll-out solution to meet the needs of companies wishing to expand their online presence quickly and efficiently.

OUR

savoir faire

Our Multi Website Roll-out service, consists of defining an e-commerce solution aimed at rolling out several different websites for various markets, regions or brands within your organisation. This approach enables our customers to tailor their services, content and features to specific audiences, while maintaining overall brand consistency. To successfully rise to this challenge, this is how we do it:

Our Multi Website Roll-out service, consists of defining an e-commerce solution aimed at rolling out several different websites for various markets, regions or brands within your organisation. This approach enables our customers to tailor their services, content and features to specific audiences, while maintaining overall brand consistency. To successfully rise to this challenge, this is how we do it:

SUMMARY

Needs assessment

Clearly define the objectives of each website, taking into account the cultural, linguistic and regional differences of the target markets. A robust strategic plan enables us to identify the specific needs of each market and adapt the sites accordingly.

Clearly define the objectives of each website, taking into account the cultural, linguistic and regional differences of the target markets. A robust strategic plan enables us to identify the specific needs of each market and adapt the sites accordingly.

Test and scale strategy

Our approach is based on the principle of test and scale, which means that we work closely with our customers to test the deployment process in stages, in an initial chosen country, before scaling it up for a global roll-out.

Our approach is based on the principle of test and scale, which means that we work closely with our customers to test the deployment process in stages, in an initial chosen country, before scaling it up for a global roll-out.

Cultural adaptation

We pay special attention to the cultural adaptation of content to provide content that is adapted to each market and responds to the preferences of local consumers. This includes the specific translation of certain content according to the country, choosing the appropriate language models, fonts or visuals for each region, as well as product descriptions, sales promotions, delivery information and after-sales services specific to each market.

We pay special attention to the cultural adaptation of content to provide content that is adapted to each market and responds to the preferences of local consumers. This includes the specific translation of certain content according to the country, choosing the appropriate language models, fonts or visuals for each region, as well as product descriptions, sales promotions, delivery information and after-sales services specific to each market.

Technical expertise

Our team of technical experts ensures that the customer’s chosen content management system (CMS) is smoothly integrated, while providing ongoing support for any technical issues that may arise during the roll-out process. We work in close collaboration with our clients throughout the entire roll-out phase, making sure they are kept up to date at each stage and have their say in key decisions.

Our team of technical experts ensures that the customer’s chosen content management system (CMS) is smoothly integrated, while providing ongoing support for any technical issues that may arise during the roll-out process. We work in close collaboration with our clients throughout the entire roll-out phase, making sure they are kept up to date at each stage and have their say in key decisions.

A tried and tested method for a rapid roll-out

One prime example of our expertise is the setting up of over 200 websites worldwide in the space of just 4 months for our client Michelin, an initiative that has generated significant savings. Our approach is not limited to simply setting up websites; we are committed to a collaboration that both enriches and optimises digital platforms. Here are the main benefits for our clients: 

  • Roll-out speed: The model based on a “master” website allows for new platforms to be launched quickly from a generic model which considerably reduces the time needed to reach new markets or launch new brands.
  • Consistent user experience: Thanks to the use of a central platform, all the site extensions inherit a consistent interface and user experience that ensures consistent quality across different regions and languages.
  • Cost optimisation: Centralising website maintenance and updates reduces operational and development costs by sharing resources and skills across several projects.
  • Effective personalisation: Despite having an initial website model, it is still possible to adjust the interface and features to meet the specific needs of each market, allowing for personalisation that does not compromise the integrity of the core model or master.
  • Simplified maintenance: The centralised site management simplifies updates and corrections, enabling rapid and effective intervention on all related platforms.

Strategic expansion: The framework of the core model supports companies’ strategic expansion by making it easy to test new markets with a smaller initial investment.

One prime example of our expertise is the setting up of over 200 websites worldwide in the space of just 4 months for our client Michelin, an initiative that has generated significant savings. Our approach is not limited to simply setting up websites; we are committed to a collaboration that both enriches and optimises digital platforms. Here are the main benefits for our clients: 

  • Roll-out speed: The model based on a “master” website allows for new platforms to be launched quickly from a generic model which considerably reduces the time needed to reach new markets or launch new brands.
  • Consistent user experience: Thanks to the use of a central platform, all the site extensions inherit a consistent interface and user experience that ensures consistent quality across different regions and languages.
  • Cost optimisation: Centralising website maintenance and updates reduces operational and development costs by sharing resources and skills across several projects.
  • Effective personalisation: Despite having an initial website model, it is still possible to adjust the interface and features to meet the specific needs of each market, allowing for personalisation that does not compromise the integrity of the core model or master.
  • Simplified maintenance: The centralised site management simplifies updates and corrections, enabling rapid and effective intervention on all related platforms.

Strategic expansion: The framework of the core model supports companies’ strategic expansion by making it easy to test new markets with a smaller initial investment.

But our work does not end there: we support our clients with regular follow-up to improve their websites on a daily basis by adapting their content as needed and introducing new features to continuously improve the user experience.

Would you like to talk about expanding your website internationally with our experts? Contact us today!