Home > About us > Our news > How Benefit Cosmetics expanded its digital presence around the world
Industry
Cosmetics
Service
Partnership with Datawords Since 2015
Website : https://www.benefitcosmetics.com/us/en
Industry
Cosmetics
Service
Partnership with Datawords Since 2015
Website :
https://www.benefitcosmetics.com/us/en
Benefit Cosmetics – one of the most fun, successful and innovative brands in the US – wanted to increase its international digital presence. See how their collaboration with Datawords helped them accomplish this goal.
Challenges
Expanding from 1 to 40+ markets in less than 2 years (digitally)
Maintaining a consistent brand voice and brand identity
Managing international content with technical platforms
Increasing visibility and SEO relevance
Solutions
Organized model with fewer communication flow streams
Technology, culture and content blending together
Deep local understanding of the brand
SEO optimized strategies for each local market
Results
Growing from 1 to 42 international markets on a digital level
Over 1 million new visitors each year on localized websites
Challenges
Expanding from 1 to 40+ markets in less than 2 years (digitally)
Maintaining a consistent brand voice and brand identity
Managing international content with technical platforms
Increasing visibility and SEO relevance
Solutions
Organized model with fewer communication flow streams
Technology, culture and content blending together
Deep local understanding of the brand
SEO optimized strategies for each local market
Results
Growing from 1 to 42 international markets on a digital level
Over 1 million new visitors each year on localized websites
