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June 2025

New member of the
Datawords Board
New member of the Datawords Board

Eric Chaniot, Vice President and General Manager at Microsoft, Joins Datawords Group Board of Directors

Datawords Group is proud to announce the appointment of Eric Chaniot, Vice President and General Manager at Microsoft, as the newest member of its Board of Directors. With more than three decades of experience in the technology industry, Eric Chaniot’s appointment marks a strategic milestone as Datawords continues to master the complexity of cultural relevance by designing platforms that combine both human and artificial intelligence, ensuring local performance wherever consumers connect.

At Datawords, technology and human cultural intelligence are deeply integrated at the core of the company's mission. As the preferred partner of major international brands such as L’Oréal, Michelin, and LVMH, Datawords enables them to create and scale their content globally while maintaining cultural authenticity. This commitment aligns perfectly with Eric Chaniot’s deep expertise in artificial intelligence and digital transformation, positioning Datawords to further integrate AI-driven innovations across its solutions.

Eric Chaniot currently leads a distinguished team of industry experts at Microsoft in Seattle, helping organizations across various sectors accelerate their digital, AI, and generative AI transformations. His proven track record, notably during his tenure as Global Chief Digital Officer at Michelin, where he spearheaded the company’s AI-driven digital transformation, highlights his ability to innovate at scale.

We are honored to welcome Eric to our board. His extensive knowledge in AI and digital strategy aligns seamlessly with our vision. As we continue to drive international performance for global brands, Eric’s insights will be key in helping us scale effectively and successfully.

Alexandre Crazover
co-founder and CEO of Datawords

With significant ambitions in the United States, where Alexandre Crazover is also based, Datawords will benefit locally from Eric Chaniot’s expertise to further accelerate growth in this strategic market.

As the demand for personalized, localized content continues to grow across markets, Eric Chaniot’s expertise in integrating AI into global strategies will be of great value as Datawords continues to innovate and lead the way in multilingual content adaptation and deployment.

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