BOOST YOUR ORGANIC VISIBILITY WITH SEMANTIC SEO
BOOST YOUR ORGANIC VISIBILITY WITH SEMANTIC SEO
Maximise your online visibility with our organic
search expertise (SEO)
SEO (Search Engine Optimisation) or organic search is much more than a simple search engine marketing strategy, it’s a strategic approach to boost your visibility and your website ranking for organic search results with the aim of generating targeted traffic and increase the chances of sales conversions.
SEO is a key part of our expertise here at Datawords, allowing our international clients to benefit from optimal visibility on search engines, whatever their target market or culture.
Developing an effective SEO strategy starts with setting up a technically high-performing website that is tailored to the specific criteria of search engines. Our approach includes an in-depth technical SEO audit of your website, where every aspect of its structure and performance is examined.
From “crawlability” (a search engine’s ability, such as Google, to access and follow links in a website) to indexability, including tag management, internal linking and template analysis, we ensure that your site complies with the search engines recommended best practices. We also work with your team of developers to optimise the user experience and guarantee browsing is smooth.
In addition to the technical aspects, we concentrate on optimising content for search engines using a leading semantic approach:
- Based on user searches and by identifying relevant keywords, we design a targeted content strategy that meets the needs of your audience.
- Our semantic SEO experts ensure that all text elements on your site, from HTML tags to product descriptions, are optimised to maximise visibility and ranking in search results.
CCOPYWRITING AND CONTENT STRATEGY
Quality content is essential if you want to rank well in search results. Our team of SEO copywriters will help you define your publishing strategy and create content that is relevant, structured and optimised for search engines. Using semantic analysis and in-depth keyword research, we help you produce content that meets the needs of your audience and boosts your search results ranking.
NETLINKING STRATEGY
Netlinking is an often underestimated but key part of any SEO strategy, and is one of the foundations of organic search. Well-chosen backlinks (links to other sites to your page) are positive signs for search engines, helping them to identify the most relevant and influential pages.
At Datawords, we provide a personalised netlinking strategy to boost your site’s visibility. This entails a number of different approaches:
- promoting the use of links from your own site;
- identifying suitable partners;
- optimising internal linking;
- using link building strategies or optimised press releases when necessary.
A LOCAL AND INTERNATIONAL APPROACH
Local support
Local SEO allows you to boost the visibility of your brand in location-based search results. Our teams can help you with:
- location-based keyword research;
- the optimisation of your website at a local level;
- the management of your Google My Business listings to maximise your visibility to local users.
International support
As an expert SEO company, we analyse the unique characteristics of each target market and adapt our approach accordingly to maximise the chances of success. Our team of international experts work on different search engines around the world to guarantee your brand has optimal visibility for international markets.
WEBSITE REDESIGNING
Our team help you implement an SEO strategy to maintain and improve your performance when you redesign your website. We focus on several main objectives:
- Increase the visibility and exposure of your services in search results (SERPs).
- Increase qualified traffic from search engines.
- Increase the number of leads generated through your website.
During the redesign of your website, we pay particular attention to the URL mapping table and ensure that redirecting links are immediately activated when the site goes live to guarantee that your site’s ranking is maintained.
SEO REPORTING
Finally, to keep track of your website’s performance, we regularly monitor your search results ranking. Our experts will provide you with detailed reporting on the performance and suggest ways of optimising it according to the changes in your ranking.
Need to take a closer look at your SEO strategy and your website or online products ranking? Contact our experts today to get tailored support.
