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MULTICULTURAL CAMPAIGN CREATION

Creating effective and locally relevant communication campaigns is a huge challenge, made all the more difficult by a hyper-personalised, globalised world and specific regional differences.

our EXPERTISE

OUR
EXPERTISE

At Datawords, we offer our expertise to brands to create multicultural campaigns that are impactful on a local level. Our approach relies on an in-depth cultural understanding and the creation of content that captivates and engages each audience.

Communication focused on local culture

In order to develop successful multicultural communication campaigns, we start off with a key phase that is collecting and analysing data at a local level. This stage enables us to understand the specific characteristics and demands of each market. By integrating this information from the very start, we ensure that every element of the campaign, from the creative strategy to the finished article, is tailored to the needs and cultural preferences of the target audiences.

Tailor-made marketing content strategy

At Datawords, we don’t just translate messages: we transform and tailor them so that they have a strong emotional impact on each individual. Our creative team produces original content that takes into account cultural differences. This strategy includes the definition of an overall theme that can be adapted and adjusted according to the specific nature of each market. Thanks to our international network, we are able to coordinate our efforts in a consistent manner while respecting specific local differences.

Création de contenu multicanal

At Datawords, we don’t just translate messages: we transform and tailor them so that they have a strong emotional impact on each individual. Our creative team produces original content that takes into account cultural differences. This strategy includes the definition of an overall theme that can be adapted and adjusted according to the specific nature of each market. Thanks to our international network, we are able to coordinate our efforts in a consistent manner while respecting specific local differences.

Multichannel content creation

Content creation at Datawords is not limited to just one platform. We develop multichannel campaigns that include: social media, websites, print media, audiovisual resources.

Our marketing content experts work closely with local teams to produce images, videos, and texts that relate to each audience. Each element is designed to be culturally relevant and emotionally engaging.

Interdisciplinary collaboration with local teams

The success of a multicultural communication campaign is built on the close collaboration with local teams: the management of schedules and time differences, internal communication and flexibility are all key practices. We believe in the importance of this synergy to create campaigns that reach their audiences. Our teams work alongside your local experts to adjust the content and messages, making sure they are as culturally relevant as possible. This collaboration turns into campaigns that not only respect but also celebrate cultural differences.

Successful projects for big brands

Our work with Vichy, a brand from the L’Oréal group, is the perfect example of our approach to creating multicultural campaigns. For the international launch of their sunscreen range, we developed a content strategy that takes into account the cultural differences of the various markets. By working with the idea of sunscreen for oily skin, we created visual and textual content that emphasised the lightness of the product and its suitability for acne-prone skin. Each piece of content was carefully adapted to resonate with local audiences, while maintaining the brand’s overall consistency.

Case

ADAPT YOUR VISUAL AND AUDIO CONTENT TO EACH CULTURE

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Creative innovation and ongoing adaptation

Creating effective multicultural communication campaigns

  • an in-depth understanding of cultural differences
  • a solid creative strategy
  • close collaboration with local teams
At Datawords, we combine these elements to offer our clients communication campaigns that truly resonate with each audience. By focusing on each unique cultural identity in our creative process, we help brands connect with their audiences on a deeper level, wherever they are in the world.
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