BENEFIT COSMETICS STEPPED UP ITS
GLOBAL DIGITAL PRESENCE
BENEFIT COSMETICS STEPPED UP ITS GLOBAL DIGITAL PRESENCE
Industry
Cosmetics
Service
Brand content creation and deployment
Benefit Cosmetics – one of the most fun, successful and innovative brands in the US – wanted to increase its international digital presence. See how their collaboration with Datawords helped them accomplish this goal.
The Challenge
The
Challenge
- Expanding from 1 to 40+ markets in less than 2 years (digitally)
- Maintaining a consistent brand voice and brand identity
- Managing international content with technical platforms
- Increasing visibility and SEO relevance
Our response
Our
response
- Organized model with fewer communication flow streams
- Technology, culture and content blending together
- Deep local understanding of the brand
- SEO optimized strategies for each local market
Benefit cosmetics has stepped up its global digital presence
The results
The
results
- Growing from 1 to 42 international markets on a digital level
- Over 1 million new visitors each year on localized websites
Benefit Cosmetics’ brand message and story has never been as consistent globally, and the efficiency to reach local markets has attained a level we couldn’t possibly envision.
Emily Dupuis
Web Operations Project Manager – Benefit Cosmetics
