L’ORÉAL PROFESSIONNEL USA HAS BOOSTED ITS
conversion RATE BY 50%
conversion RATE BY 50%
L’ORÉAL PROFESSIONNEL USA HAS BOOSTED ITS conversion RATE BY 50%
Industry
Beauty
Service
L’Oréal Professionnel USA wanted to install a process to keep its website fresh and alive through inspiring content. See how their partnership with Datawords helped them with this important goal:
The Challenge
The
Challenge
- The need to update the website daily with new content
- Creating multiple touchpoints to drive consumers to their hair salon
- Improving SEO rankings
- Finding new ways to increase social media engagement
Our response
Our
response
- Industrialised Sitecore Webmastering process
- Average turnaround time per update request: 3 hours
- Number of updates produced in 2017: 180
L’Oréal Professionnel USA boosted its conversion rate by 50%
The results
The
results
- Traffic volume increased by 15%
- Bounce rate decreased from 58% to 19% which demonstrates improved quality visits
- Purchase Intention conversion rate increased by 48% (users redirecting to e-tailers)
We value the partnership with Datawords and appreciate the work they have done to make our consumer website a best-in-class site among the global L’Oréal Professionnel websites.
