Our latest e-Multicultural insights
Beauty product have nicknames in China

Your Product Has A Nickname in China!

July 2019
Chinese consumers tend to give nicknames to beauty products they love.
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Datawords x Contentsquare to increase global conversion!

May 2019
Datawords and Contentsquare partner to help brands increase conversions for international consumers!
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Podcasts: the next storytelling channel for Global Brands

April 2019
Podcasts have recently gained tremendous momentum both in the US and internationally. So what should you know about this trend? In short, podcast listeners are “loyal”, “educated” and “affluent”— three traits that should make any premium brand pay attention.
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Virtual reality device

VR / AR: how should global brands use them? 6 Points to Consider

March 2019
A lot has happened since Virtual Reality (VR) and Augmented Reality (AR) first became big buzzwords a few years ago. There has been uncertainty and confusion on how to leverage the technologies, and at the same time never ending fantasies about what they can be used for.
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Xiao Hong Shu logo

Xiao Hong Shu: 5 Insights to optimize your Little Red Book Strategy in China

February 2019
Xiao Hong Shu (Little Red Book) recently announced that any user with more than 1000 followers is eligible to become an official “brand partner”.
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Datawords x The Lucy Collective

Datawords and The Lucy Collective from NYC collaborate to create and adapt diverse & inclusive advertising

January 2019
Datawords, the global leader in e-multicultural technologies, and The Lucy Collective, an advertising agency born in NYC built around diversity and inclusion, announced a strategic partnership to help brands create diverse and inclusive marketing campaigns to be rolled out across international markets.
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Yandex Metrica logo

Yandex Metrica’s hidden power

December 2018
Do you currently monitor your site’s traffic?
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Douyin / Tiktok logo

Thinking About Douyin For Your Brand?6 Tips in a 3 Min Read

December 2018
FOMO alert! Douyin has become one of the hottest social media platforms in China and the world. Douyin now has more than 200 million daily active users. It beat Facebook, Instagram and YouTube as the world’s most downloaded app in the first quarter of 2018, with an estimated 45.8 million downloads.
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