Our latest e-Multicultural insights
Podcasts have recently gained tremendous momentum both in the US and internationally. So what should you know about this trend? In short, podcast listeners are “loyal”, “educated” and “affluent”— three traits that should make any premium brand pay attention.
A lot has happened since Virtual Reality (VR) and Augmented Reality (AR) first became big buzzwords a few years ago. There has been uncertainty and confusion on how to leverage the technologies, and at the same time never ending fantasies about what they can be used for.
Xiao Hong Shu (Little Red Book) recently announced that any user with more than 1000 followers is eligible to become an official “brand partner”.
Datawords, the global leader in e-multicultural technologies, and The Lucy Collective, an advertising agency born in NYC built around diversity and inclusion, announced a strategic partnership to help brands create diverse and inclusive marketing campaigns to be rolled out across international markets.
FOMO alert! Douyin has become one of the hottest social media platforms in China and the world. Douyin now has more than 200 million daily active users. It beat Facebook, Instagram and YouTube as the world’s most downloaded app in the first quarter of 2018, with an estimated 45.8 million downloads.