Our latest e-Multicultural insights
Livestreams are having a big moment. Over the past few months, changes from Covid-19 have caused livestreaming to spike in popularity across multiple platforms, marking a significant shift in consumer habits. Brands and influencers are jumping on the bandwagon to offer new experiences to customers and followers who find themselves stationed at home. And interestingly, livestreams can serve as a window into the cultural and social demographics that make up each platform. Here are some insights into the creative livestreaming trend across different platforms:
“Viral” has taken on a whole new meaning as of late. With half of the world’s population isolating at home, people are headed online in search of a community more than ever. Indeed, over the past few weeks, an influx of creative energy has surged from digital platforms worldwide, bringing people together in never-before-seen ways.
Did you know that ads based on User-Generated Content have 4 times higher click-through rates on average and half the cost-per-click rates than average ads? However, only 16% of brands have a clearly-defined strategy regarding UGC.
2019 was an incredible year for Pinterest, highlighted by Pinterest going public at the New York Stock Exchange in May. On top of this, shopping ads and catalogues are now a global feature on the platform, proving that this preferred platform is providing even more business touchpoints for brands.
Between an abundance of distribution channels, the need for global consistency and a constantly decreasing budget, the production of texts, images and videos has become (very) complex. Adding an international dimension to the issue only makes it more complicated. The solution to this increasing difficulty is called the Content Factory.
Datawords, the global leader in Multicultural Technologies, is excited to announce the acquisition of Whatsquare, the leading chatbot provider in Asia based in Hong Kong. Whatsquare was co-founded in 2016 by Katherine Pei and Leeds Sheung.
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