Our latest e-Multicultural insights
Between the abundance of distribution channels, the need for consistency across all of them and a constantly decreasing budget, the production of texts, images and videos has become (very) complex — and adding an international dimension to the issue only makes it more complicated. The solution to this increasing difficulty is called the Content Factory.
Datawords, the global leader in Multicultural Technologies, is excited to announce the acquisition of Whatsquare, the leading chatbot provider in Asia based in Hong Kong. Whatsquare was co-founded in 2016 by Katherine Pei and Leeds Sheung.
Datawords and Contentsquare partner to help brands increase conversions for international consumers!
Podcasts have recently gained tremendous momentum both in the US and internationally. So what should you know about this trend? In short, podcast listeners are “loyal”, “educated” and “affluent”— three traits that should make any premium brand pay attention.
A lot has happened since Virtual Reality (VR) and Augmented Reality (AR) first became big buzzwords a few years ago. There has been uncertainty and confusion on how to leverage the technologies, and at the same time never ending fantasies about what they can be used for.
Xiao Hong Shu (Little Red Book) recently announced that any user with more than 1000 followers is eligible to become an official “brand partner”.
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