Our latest e-Multicultural insights
User-Generated Content

UGC in 2020: the key to your marketing success

February 2020
Did you know that ads based on User-Generated Content have 4 times higher click-through rates on average and half the cost-per-click rates than average ads? However, only 16% of brands have a clearly-defined strategy regarding UGC.
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Don’t forget Pinterest… 5 Best Practices for an optimal presence

January 2020
2019 was an incredible year for Pinterest, highlighted by Pinterest going public at the New York Stock Exchange in May. On top of this, shopping ads and catalogues are now a global feature on the platform, proving that this preferred platform is providing even more business touchpoints for brands.
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How can you effectively deploy your digital strategy on an international level using the Content Factory?

November 2019
Between an abundance of distribution channels, the need for global consistency and a constantly decreasing budget, the production of texts, images and videos has become (very) complex. Adding an international dimension to the issue only makes it more complicated. The solution to this increasing difficulty is called the Content Factory.
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Chatbot Whatsquare

Datawords embraces AI via the acquisition of Whatsquare!

November 2019
Datawords, the global leader in Multicultural Technologies, is excited to announce the acquisition of Whatsquare, the leading chatbot provider in Asia based in Hong Kong. Whatsquare was co-founded in 2016 by Katherine Pei and Leeds Sheung.
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Generation Z

Understanding Gen Z in a Multicultural World

September 2019
Gen Z is the term used to describe the demographic born between 1995 and 2010, and represents a population which brands have focused on tremendously in recent times.
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Beauty product have nicknames in China

Your Product Has A Nickname in China!

July 2019
Chinese consumers tend to give nicknames to beauty products they love.
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Datawords x Contentsquare to increase global conversion!

May 2019
Datawords and Contentsquare partner to help brands increase conversions for international consumers!
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