{"id":154750,"date":"2024-11-25T11:58:13","date_gmt":"2024-11-25T10:58:13","guid":{"rendered":"https:\/\/datawords.com\/amelioration-de-la-strategie-o2o-dune-marque-de-maquillage-de-luxe-japonaise\/"},"modified":"2026-01-30T09:50:01","modified_gmt":"2026-01-30T08:50:01","slug":"albion-estrategia-omnichannel-para-conduzir-clientes-a-lojas-fisicas","status":"publish","type":"post","link":"https:\/\/datawords.com\/pt-br\/albion-estrategia-omnichannel-para-conduzir-clientes-a-lojas-fisicas\/","title":{"rendered":"Como uma marca de maquiagem de luxo japonesa melhorou sua estrat\u00e9gia on-line-to-off-line (O2O)"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

EXPERI\u00caNCIA O2O OTIMIZADA PARA<\/strong>
UMA MARCA DE LUXO<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

EXPERI\u00caNCIA O2O OTIMIZADA PARA<\/strong> UMA MARCA DE LUXO<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tInd\u00fastria<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Cosm\u00e9ticos<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Servi\u00e7o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Gerir a experi\u00eancia do cliente 24\/7<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A marca de luxo japonesa ALBION atua em vendas por meio de consultoria e buscava uma maneira de direcionar os clientes do mundo on-line para suas lojas f\u00edsicas. A Datawords Jap\u00e3o os ajudou oferecendo um apoio abrangente, desde o planejamento e a cria\u00e7\u00e3o de conte\u00fado at\u00e9 a mensura\u00e7\u00e3o de resultados.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

O<\/strong> DESAFIO<\/h2>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

O<\/strong>
DESAFIO<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A ALBION desenvolve cosm\u00e9ticos originais e de alta qualidade por meio de tecnologia avan\u00e7ada e busca pela autenticidade. Eles se dedicam a vender produtos por meio de aconselhamento \u2014 como um canal de distribui\u00e7\u00e3o adequado para itens de luxo \u2014, de modo que a marca est\u00e1 dispon\u00edvel exclusivamente em lojas f\u00edsicas de varejo, como lojas de departamento e lojas especializadas.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

O maior desafio foi, portanto, encontrar uma forma de direcionar os clientes at\u00e9 essas lojas f\u00edsicas, sendo necess\u00e1rio desenhar uma jornada de consumo sequencial a partir do ambiente digital.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

NOSSA<\/strong> RESPOSTA<\/h2>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

NOSSA<\/strong>
RESPOSTA<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ajudamos a criar uma estrat\u00e9gia que pudesse transmitir o apelo da marca e de seus produtos aos usu\u00e1rios, incentivando-os a visitar as lojas f\u00edsicas.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tExperi\u00eancia o2o otimizada\u2028para uma marca de luxo<\/strong>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

OS<\/strong> RESULTADOS<\/h2>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

OS<\/strong>
RESULTADOS<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ao formular uma jornada do on-line para o off-line, criamos p\u00e1ginas promocionais em v\u00e1rios idiomas para comunicar de forma envolvente o comprometimento da ALBION com seus ingredientes e os benef\u00edcios do uso de seus produtos. Com designs e um fluxo de usu\u00e1rio que incentiva os visitantes a clicar, os usu\u00e1rios s\u00e3o levados a um site de minijogos onde, quando o jogo termina, eles recebem cupons para amostras de produtos que podem ser resgatados nas lojas f\u00edsicas.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Para ajudar ainda mais a ALBION a atingir sua meta de aumentar a visibilidade da marca fora do Jap\u00e3o, tamb\u00e9m revisamos o SEO dos sites oficiais em cada pa\u00eds e come\u00e7amos a fornecer um suporte ainda mais abrangente. Usar empresas separadas para diferentes aspectos de um projeto pode tornar os processos mais complicados e dificultar a colabora\u00e7\u00e3o, mas o amplo suporte fornecido pela Datawords Jap\u00e3o ajudou a acelerar o ciclo de planejamento e execu\u00e7\u00e3o PDCA e a criar maior sinergia.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Veja como a Datawords Jap\u00e3o apoia a ALBION na atra\u00e7\u00e3o de clientes do digital para as lojas por meio de planejamento estrat\u00e9gico, cria\u00e7\u00e3o de conte\u00fado e an\u00e1lise de resultados.<\/p>\n","protected":false},"author":2,"featured_media":295523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-154750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/posts\/154750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/comments?post=154750"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/posts\/154750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/media\/295523"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/media?parent=154750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/categories?post=154750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/tags?post=154750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}