{"id":154406,"date":"2024-11-25T11:42:46","date_gmt":"2024-11-25T10:42:46","guid":{"rendered":"https:\/\/datawords.com\/une-methode-choisie-par-tods-korea-pour-utiliser-differentes-techniques-de-marketing-digital-en-coree\/"},"modified":"2026-01-30T09:52:56","modified_gmt":"2026-01-30T08:52:56","slug":"tods-korea-uma-estrategia-de-marketing-digital-inovadora-baseada-em-emotividade","status":"publish","type":"post","link":"https:\/\/datawords.com\/pt-br\/tods-korea-uma-estrategia-de-marketing-digital-inovadora-baseada-em-emotividade\/","title":{"rendered":"M\u00e9todo escolhido pela Tod\u2019s da Coreia do Sul utilizando v\u00e1rias t\u00e9cnicas de marketing digital diferentes no pa\u00eds"},"content":{"rendered":"\t\t
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COMO A TOD’S ATIVOU SUA <\/strong>
ESTRAT\u00c9GIA DIGITAL NA COREIA<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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COMO A TOD’S ATIVOU SUA<\/strong> ESTRAT\u00c9GIA DIGITAL NA COREIA<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Luxo<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Servi\u00e7o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Implanta\u00e7\u00e3o de todos os tipos de conte\u00fados<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A marca de moda italiana Tod's utilizou diversas t\u00e9cnicas recentes de marketing para chamar a aten\u00e7\u00e3o dos Millenials e da Gera\u00e7\u00e3o Z, conhecidos por se adaptar rapidamente \u00e0s novas tend\u00eancias. Descubra como os profissionais da Datawords atra\u00edram o interesse de clientes usando canais de comunica\u00e7\u00e3o locais, como Kakao Talk e Naver, junto com a realidade aumentada (AR) Iter no Instagram.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O<\/strong> DESAFIO<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O<\/strong>
DESAFIO<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A Tod\u2019s da Coreia do Sul percebeu a necessidade de adotar t\u00e9cnicas de marketing digital para se comunicar com clientes locais on-line e off-line, incentivando a venda de produtos artesanais da marca com a mais alta qualidade e o m\u00e1ximo de efici\u00eancia na Coreia.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Assim, a Tod\u2019s da Coreia do Sul buscou uma ag\u00eancia global com muita experi\u00eancia em marketing localizado para marcas de luxo na Coreia e com capacidade para se comunicar fluentemente com sua sede na It\u00e1lia.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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NOSSA<\/strong> RESPOSTA<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NOSSA<\/strong>
RESPOSTA<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ao apresentar in\u00fameras refer\u00eancias de marcas de moda de luxo e um plano de marketing preciso, a Datawords estabeleceu com sucesso uma parceria de marketing digital com a Tod\u2019s da Coreia do Sul.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Em paralelo \u00e0s campanhas publicit\u00e1rias digitais tradicionais, a Datawords tamb\u00e9m sugeriu diversas campanhas on-line-to-off-line (O2O) diferentes para manter a necessidade da marca de diversificar a experi\u00eancia do cliente.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tComo a Tod’s ativou sua estrat\u00e9gia digital na Coreia<\/strong>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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OS<\/strong> RESULTADOS<\/h2>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OS<\/strong>
RESULTADOS<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Al\u00e9m dos an\u00fancios tradicionais nas plataformas Naver e Kakao, a Datawords implementou diversas t\u00e9cnicas de marketing diferentes. Ao divulgar as lojas pop-up off-line da Tod\u2019s, a Datawords criou os emojis Kakao e cupons com emojis para aumentar o n\u00famero de seguidores no canal da Tod\u2019s no KakaoTalk. Esses esfor\u00e7os resultaram em um aumento significativo no n\u00famero de seguidores.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Datawords tamb\u00e9m criou um filtro de realidade aumentada (AR) para o Instagram utilizando a WHATSQUARE, subsidi\u00e1ria da Datawords, para promover efetivamente o conceito da marca aos clientes na Coreia e no exterior.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O n\u00famero de seguidores da Tod\u2019s Coreia do Sul na plataforma Kakao Talk subiu de 50 mil antes da campanha para 120 mil depois, totalizando um aumento aproximado de 72 mil seguidores. O filtro de AR foi considerado uma express\u00e3o inteligente do t\u00edpico toque italiano, fazendo com que o projeto fosse um sucesso.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Come\u00e7ando com a campanha de emojis no KakaoTalk para a Tod's da Coreia do Sul, muitas outras marcas de luxo pediram \u00e0 Datawords para criar seus emojis, o que permitiu \u00e0 Datawords obter uma satisfa\u00e7\u00e3o do consumidor mais elevada em termos de experi\u00eancia. No futuro, a Datawords planeja continuar utilizando novos m\u00e9todos criativos de marketing digital.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Descubra a hist\u00f3ria de sucesso da Tod\u2019s na Coreia do Sul: KakaoTalk, Naver e Instagram como novas ferramentas para chamar a aten\u00e7\u00e3o dos Millennials e da Gera\u00e7\u00e3o Z.<\/p>\n","protected":false},"author":42,"featured_media":253260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[849],"tags":[],"class_list":["post-154406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/posts\/154406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/comments?post=154406"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/posts\/154406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/media\/253260"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/media?parent=154406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/categories?post=154406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/tags?post=154406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}