{"id":154283,"date":"2024-11-25T12:15:21","date_gmt":"2024-11-25T11:15:21","guid":{"rendered":"https:\/\/datawords.com\/comment-loreal-professionnel-usa-a-augmente-le-taux-de-conversion-de-son-site-de-50\/"},"modified":"2026-01-30T09:39:27","modified_gmt":"2026-01-30T08:39:27","slug":"loreal-pro-usa-conteedo-inspirador-e-estrategia-de-seo-com-a-datawords","status":"publish","type":"post","link":"https:\/\/datawords.com\/pt-br\/loreal-pro-usa-conteedo-inspirador-e-estrategia-de-seo-com-a-datawords\/","title":{"rendered":"Como a L\u2019Or\u00e9al Professionnel dos EUA aumentou em 50% a inten\u00e7\u00e3o de compra em seu site"},"content":{"rendered":"\t\t
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l’Or\u00e9al Professionnel EUA aumenta<\/strong> convers\u00f5es em 50%<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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l’Or\u00e9al Professionnel EUA aumenta<\/strong> convers\u00f5es em 50%<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tInd\u00fastria<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beleza<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Servi\u00e7os\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cria\u00e7\u00e3o de conte\u00fados de marca<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A L'Or\u00e9al Professionnel dos EUA buscava implantar um processo para manter seu site atualizado e din\u00e2mico com um conte\u00fado inspirador. Veja como a parceria com a Datawords ajudou a empresa a atingir este importante objetivo:\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O<\/strong> DESAFIO<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O<\/strong>
DESAFIO<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tNecessidade de atualizar o site diariamente com novos conte\u00fados<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCriar m\u00faltiplos pontos de contato para redirecionar os consumidores aos seus sal\u00f5es de beleza<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMelhorar os posicionamentos do site em termos de SEO<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEncontrar novas maneiras de aumentar o engajamento nas redes sociais<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    NOSSA<\/strong> RESPOSTA<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    NOSSA<\/strong>
    RESPOSTA<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProcesso industrializado de Sitecore Webmastering<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTempo de resposta m\u00e9dio por solicita\u00e7\u00e3o de atualiza\u00e7\u00e3o: 3 horas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tN\u00famero de atualiza\u00e7\u00f5es realizadas em 2017: 180<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tL’Or\u00e9al Professionnel EUA aumenta<\/strong> convers\u00f5es em 50%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      OS<\/strong> RESULTADOS<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      OS<\/strong>
      RESULTADOS<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tO volume do tr\u00e1fego aumentou em 15%<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tA taxa de rejei\u00e7\u00e3o diminuiu de 58% para 19%, o que demonstra uma melhor qualidade dos acessos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tA taxa de convers\u00e3o das inten\u00e7\u00f5es de compra aumentou em 48% (usu\u00e1rios redirecionados para sites de revendedores)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Valorizamos a parceria com a Datawords e apreciamos o trabalho realizado para transformar o nosso site voltado aos consumidores em um sucesso dentre todos os sites da L\u2019Or\u00e9al Professionnel.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Lauren Grunberg

        Diretora Digital da L\u2019Or\u00e9al Professionnel dos EUA<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        A Datawords auxilia a L\u2019Or\u00e9al Pro USA a publicar conte\u00fados inspiradores di\u00e1rios, melhorando o SEO da marca e direcionando os clientes aos sal\u00f5es com um eficiente processo Sitecore.<\/p>\n","protected":false},"author":2,"featured_media":226579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[849],"tags":[],"class_list":["post-154283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/posts\/154283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/comments?post=154283"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/posts\/154283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/media\/226579"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/media?parent=154283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/categories?post=154283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/tags?post=154283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}