{"id":30692,"date":"2023-06-29T10:22:48","date_gmt":"2023-06-29T08:22:48","guid":{"rendered":"https:\/\/datawords.com\/campanha-de-comunicacao-multicultural\/"},"modified":"2025-10-23T02:12:36","modified_gmt":"2025-10-23T00:12:36","slug":"campanha-de-comunicacao-multicultural","status":"publish","type":"page","link":"https:\/\/datawords.com\/pt-br\/campanha-de-comunicacao-multicultural\/","title":{"rendered":"Campanha de comunica\u00e7\u00e3o multicultural"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30692\" class=\"elementor elementor-30692 elementor-6375\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c65be e-flex e-con-boxed e-con e-parent\" data-id=\"a8c65be\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/datawords.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/showreel_87s_part_of_datawords-1080p.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-a278384 e-con-full e-flex e-con e-child\" data-id=\"a278384\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c04d1 textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"86c04d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>CRIE CONTE\u00daDO QUE ATINJA A ESS\u00caNCIA<\/strong> DE CADA CULTURA<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee076b textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"7ee076b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>CRIE CONTE\u00daDO QUE ATINJA A ESS\u00caNCIA<\/strong><br>DE CADA CULTURA<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-007a5ad nos-valeurs e-flex e-con-boxed e-con e-parent\" data-id=\"007a5ad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b49e8f e-con-full e-flex e-con e-child\" data-id=\"6b49e8f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b818b1a e-con-full e-flex e-con e-child\" data-id=\"b818b1a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9390c48 elementor-widget elementor-widget-heading\" data-id=\"9390c48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Os consumidores n\u00e3o se lembram necessariamente do que voc\u00ea diz, mas lembram-se das emo\u00e7\u00f5es que voc\u00ea os fez sentir. Por\u00e9m, as emo\u00e7\u00f5es est\u00e3o intimamente ligadas \u00e0 cultura!\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c967cbc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c967cbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c9 por isso que, na Datawords, criamos e adaptamos o conte\u00fado das marcas que revelam as sensibilidades emocionais de cada cultura em qualquer lugar, a qualquer hora e em qualquer canal.\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e60281a notre-kredos e-flex e-con-boxed e-con e-parent\" data-id=\"e60281a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f49025d e-flex e-con-boxed e-con e-child\" data-id=\"f49025d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8ad3f elementor-widget elementor-widget-heading\" data-id=\"ec8ad3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOSSA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8bb54 elementor-widget elementor-widget-heading\" data-id=\"bb8bb54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABORDAGEM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a9cf1 notre-kredo e-flex e-con-boxed e-con e-child\" data-id=\"07a9cf1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad4e967 e-con-full shape-content-right e-flex e-con e-child\" data-id=\"ad4e967\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93e3387 employees-matter elementor-widget elementor-widget-image-box\" data-id=\"93e3387\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">A especificidade cultural na ess\u00eancia da cria\u00e7\u00e3o<\/h3><p class=\"elementor-image-box-description\">Ao coletar e analisar dados locais em mais de 25 pa\u00edses, conseguimos compreender as particularidades dos seus mercados. Em seguida, recomendamos uma estrat\u00e9gia criativa adaptada, al\u00e9m de uma produ\u00e7\u00e3o de conte\u00fado que esteja de acordo com as necessidades de adapta\u00e7\u00e3o cultural. Acompanhamos voc\u00ea desde o in\u00edcio do projeto at\u00e9 a implanta\u00e7\u00e3o do seu conte\u00fado em mais de 160 pa\u00edses. Gra\u00e7as \u00e0 nossa organiza\u00e7\u00e3o descentralizada, gerimos a \u00faltima etapa (ou \u201c\u00faltima milha\u201d) da cria\u00e7\u00e3o local considerando as restri\u00e7\u00f5es globais.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b29ded1 e-con-full shape-content-right e-flex e-con e-child\" data-id=\"b29ded1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b822e1 employees-matter elementor-widget elementor-widget-image-box\" data-id=\"2b822e1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Um est\u00fadio multicultural no centro do nosso modelo<\/h3><p class=\"elementor-image-box-description\">Para fortalecer a imagem da sua marca em cada cultura, contamos com instala\u00e7\u00f5es pr\u00f3prias de produ\u00e7\u00e3o e p\u00f3s-produ\u00e7\u00e3o (\u00e1udio, foto e v\u00eddeo) em cada continente. Estes est\u00fadios permitem realizar os seus projetos internacionais, mas tamb\u00e9m responder muito rapidamente \u00e0s necessidades das suas equipes locais para manter a verdadeira consist\u00eancia da marca.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc9a091 e-flex e-con-boxed e-con e-parent\" data-id=\"cc9a091\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9903067 e-con-full e-flex e-con e-child\" data-id=\"9903067\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed67bd7 elementor-widget elementor-widget-image\" data-id=\"ed67bd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"84\" height=\"63\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/2-3.png\" class=\"attachment-full size-full wp-image-252161\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc1ec5 elementor-widget elementor-widget-heading\" data-id=\"5bc1ec5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ao integrar dados multiculturais desde a fase de cria\u00e7\u00e3o, impulsionamos o crescimento das marcas internacionalmente, mantendo a consist\u00eancia global.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8af989 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f8af989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J\u00e9r\u00f4me Houdry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113e3b6 elementor-widget elementor-widget-heading\" data-id=\"113e3b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Diretor-Geral da 87 Seconds*\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf9518 elementor-widget elementor-widget-heading\" data-id=\"2bf9518\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">*Ag\u00eancia criativa da Datawords<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CRIE CONTE\u00daDO QUE ATINJA A ESS\u00caNCIA DE CADA CULTURA CRIE CONTE\u00daDO QUE ATINJA A ESS\u00caNCIADE CADA CULTURA Os consumidores n\u00e3o se lembram necessariamente do que voc\u00ea diz, mas lembram-se das emo\u00e7\u00f5es que voc\u00ea os fez sentir. Por\u00e9m, as emo\u00e7\u00f5es est\u00e3o intimamente ligadas \u00e0 cultura! \u00c9 por isso que, na Datawords, criamos e adaptamos o conte\u00fado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30698,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-30692","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/pages\/30692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/comments?post=30692"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/pages\/30692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/media\/30698"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/pt-br\/wp-json\/wp\/v2\/media?parent=30692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}