{"id":32678,"date":"2024-12-05T00:02:12","date_gmt":"2024-12-04T23:02:12","guid":{"rendered":"https:\/\/datawords.com\/de-merkbetrokkenheid-verbeteren-bij-de-chinese-generatie-z\/"},"modified":"2025-11-06T03:57:16","modified_gmt":"2025-11-06T02:57:16","slug":"de-merkbetrokkenheid-verbeteren-bij-de-chinese-generatie-z","status":"publish","type":"post","link":"https:\/\/datawords.com\/nl\/de-merkbetrokkenheid-verbeteren-bij-de-chinese-generatie-z\/","title":{"rendered":"De merkbetrokkenheid verbeteren bij de Chinese generatie Z"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32678\" class=\"elementor elementor-32678 elementor-8846\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5ebf8 e-con-full e-flex e-con e-parent\" data-id=\"8d5ebf8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-951b661 e-flex e-con-boxed e-con e-child\" data-id=\"951b661\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-edd929e e-con-full e-flex e-con e-child\" data-id=\"edd929e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d125795 elementor-widget elementor-widget-image\" data-id=\"d125795\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"438\" height=\"150\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/logo-hollister-2.png\" class=\"attachment-full size-full wp-image-240832\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/logo-hollister-2.png 438w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/logo-hollister-2-300x103.png 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5726bf textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"c5726bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>stimuleer merkbetrokkenheid <\/strong><br>bij gen z in china<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbfd4b textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"4bbfd4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>stimuleer merkbetrokkenheid <\/strong><br>bij gen z in china<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b3e59 post-background-content e-flex e-con-boxed e-con e-child\" data-id=\"40b3e59\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7bd6f4e e-con-full e-flex e-con e-child\" data-id=\"7bd6f4e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c2e8fbf e-con-full e-flex e-con e-child\" data-id=\"c2e8fbf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c46754f e-con-full e-flex e-con e-child\" data-id=\"c46754f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a881e95 e-con-full e-flex e-con e-child\" data-id=\"a881e95\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cdd84b4 e-con-full e-flex e-con e-child\" data-id=\"cdd84b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-651cfc0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"651cfc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2625ef elementor-widget elementor-widget-heading\" data-id=\"d2625ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mode<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b648e1 e-con-full e-flex e-con e-child\" data-id=\"1b648e1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d210328 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d210328\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dienst<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0892e elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"bc0892e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Omnichannel-ontwikkeling per cultuur<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22b1269 e-con-full e-flex e-con e-child\" data-id=\"22b1269\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0b532d2 e-con-full e-flex e-con e-child\" data-id=\"0b532d2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-99cd8d6 e-con-full e-flex e-con e-child\" data-id=\"99cd8d6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-92e4540 e-con-full e-flex e-con e-child\" data-id=\"92e4540\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd410d6 elementor-widget elementor-widget-image-box\" data-id=\"bd410d6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hollister is een Amerikaans kledingmerk dat eigendom is van Abercrombie &amp; Fitch. Het bedrijf werd opgericht in 2000 en biedt casual, Californische lifestylekleding die voornamelijk gericht is op tieners en jonge volwassenen. Hollister heeft een kenmerkende esthetiek, met een iconische visuele identiteit met een zeemeeuw met uitgestrekte vleugels, die de relaxte sfeer van de Californische stranden weerspiegelt.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d1a7d elementor-widget elementor-widget-image-box\" data-id=\"c4d1a7d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hollister is sinds de oprichting snel gegroeid en heeft nu winkels over de hele wereld, in Noord-Amerika, Europa en Azi\u00eb. Het heeft zich ook aangepast aan de ontwikkelingen op het gebied van e-commerce en een sterke digitale aanwezigheid opgebouwd, met name via zijn website en sociale mediaplatforms.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3031ca9 e-con-full le-defi e-flex e-con e-child\" data-id=\"3031ca9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3f0d159 e-con-full e-flex e-con e-child\" data-id=\"3f0d159\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8515411 e-con-full e-flex e-con e-child\" data-id=\"8515411\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32a6511 e-con-full e-flex e-con e-child\" data-id=\"32a6511\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d5a2f4c e-con-full e-flex e-con e-child\" data-id=\"d5a2f4c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-043af7c textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"043af7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>de <\/strong>uitdaging<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed1185 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"fed1185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>de <\/strong><br>uitdaging<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ed1574 e-con-full e-flex e-con e-child\" data-id=\"5ed1574\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a3643b e-con-full e-flex e-con e-child\" data-id=\"7a3643b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e23c738 elementor-widget elementor-widget-image-box\" data-id=\"e23c738\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hollister stond voor grote uitdagingen op de Chinese markt. In een land dat gedomineerd wordt door fast-fashion-merken, trendy influencers en de nieuwe generatie fashionista's, vond Hollister het moeilijk om op te vallen. De jongeren van de Chinese Generatie Z keerden zich tot andere merken, zowel binnenlandse als internationale, die vergelijkbaar waren qua prijs en kledingcategorie\u00ebn.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb459ac elementor-widget elementor-widget-image-box\" data-id=\"fb459ac\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Maar omdat Hollister de groeiende koopkracht van China's Generatie Z en hun focus op personalisatie herkende, begreep het dat het cruciaal was om de relevantie van het merk bij dit belangrijke publiek te herstellen door de content aan te passen. Het merk had een innovatieve aanpak nodig om sociale buzz te genereren en de online verkoop van het merk in China te stimuleren. Zo kwamen Datawords en zijn e-PR &amp; Influence bureau, Switching-Time, in beeld.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9feb370 e-con-full e-flex e-con e-child\" data-id=\"9feb370\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ab79a39 e-con-full e-flex e-con e-child\" data-id=\"ab79a39\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27ffa82 e-flex e-con-boxed e-con e-child\" data-id=\"27ffa82\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb2d5ee e-con-full e-flex e-con e-child\" data-id=\"fb2d5ee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d5e10 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"59d5e10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2-3.png\" class=\"attachment-full size-full wp-image-240882\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2-3.png 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2-3-300x145.png 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2-3-1024x495.png 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2-3-768x371.png 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad75bf elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5ad75bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"350\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-8-1-2.png\" class=\"attachment-full size-full wp-image-240907\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-8-1-2.png 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-8-1-2-283x300.png 283w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c864879 e-flex e-con-boxed e-con e-child\" data-id=\"c864879\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07518f2 e-con-full e-flex e-con e-child\" data-id=\"07518f2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0d33f18 e-con-full e-flex e-con e-child\" data-id=\"0d33f18\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2988e64 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"2988e64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>ons<\/strong> antwoord\n<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c17f2 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"b1c17f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>ons<\/strong> <br>antwoord<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd0fc48 e-con-full e-flex e-con e-child\" data-id=\"dd0fc48\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b1ee22 e-con-full e-flex e-con e-child\" data-id=\"7b1ee22\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f053b1 elementor-widget elementor-widget-image-box\" data-id=\"2f053b1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Om Hollister opnieuw te bevestigen als modieus merk onder jongeren in China, ontwikkelden we een ge\u00efntegreerde communicatiestrategie, waarbij we bestaande wereldwijde elementen gebruikten en aanpasten aan de specifieke Chinese cultuur. Daarom ontwikkelden we een influencercampagne die zich richtte op drie strategische gebieden: het werven en behouden van Generatie Z-consumenten, het vergroten van de merkbekendheid en -loyaliteit en het stimuleren van verkoop en omzet.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a13bc elementor-widget elementor-widget-image-box\" data-id=\"b1a13bc\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Als onderdeel van deze strategie heeft Hollister een campagne gelanceerd op de website Tmall, met een kledingcollectie gericht op Chinese voedingsproducten voor een jong publiek. Het merk ontwierp originele ontwerpen met populaire gerechten op hun T-shirts, zoals hotpot, bubble tea en xiaolongbao, en cre\u00eberde zo een sterke culturele link met de doelgroep.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b16474 elementor-widget elementor-widget-image-box\" data-id=\"3b16474\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">De Hollister-campagne \"De hele zomer met plezier eten\" werd in drie fasen uitgevoerd en geco\u00f6rdineerd door Datawords:\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e3847 elementor-widget elementor-widget-image-box\" data-id=\"b3e3847\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Om te beginnen was de teaser- en bewustzijnsfase <\/h3><p class=\"elementor-image-box-description\">erop gericht om een creatief verhaal te vertellen op de sociale mediaplatforms van het merk om fans te betrekken en de merkloyaliteit te versterken. We cre\u00eberden het concept in het Chinees en ontwikkelden alle lokale content.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2328195 elementor-widget elementor-widget-image-box\" data-id=\"2328195\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Vervolgens werd de lancering van de be\u00efnvloedingscampagne<\/h3><p class=\"elementor-image-box-description\">ondersteund door beroemdheden en door ons geselecteerde Gen Z-influencers, met fotoshoots en videoadvertenties waarin hun steun voor het merk werd benadrukt. We organiseerden ook pop-up winkelervaringen, gevolgd door activeringscampagnes op Tmall om nog meer buzz te cre\u00ebren.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6823e7f elementor-widget elementor-widget-image-box\" data-id=\"6823e7f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Tot slot organiseerden we na de lancering livestreamsessies<\/h3><p class=\"elementor-image-box-description\"> met beroemdheden en influencers om conversaties op sociale media op gang te brengen en het publiek betrokken te houden.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c1852 elementor-widget elementor-widget-image-box\" data-id=\"d9c1852\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Tegelijkertijd richtten we ons ook op een naadloze ervaring voor klanten, door een mini-Hollister-programma op WeChat te maken dat een moeiteloze overgang van marketingcommunicatie naar online verkoop mogelijk maakte.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dde5a2d photo-image our_achievements_case e-flex e-con-boxed e-con e-child\" data-id=\"dde5a2d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b043e16 e-con-full e-flex e-con e-child\" data-id=\"b043e16\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c0f86e e-con-full e-flex e-con e-child\" data-id=\"1c0f86e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c9929cc e-con-full e-flex e-con e-child\" data-id=\"c9929cc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-93b0088 e-con-full e-flex e-con e-child\" data-id=\"93b0088\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/868214545?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=&quot;}\">\n\t\t<div class=\"elementor-background-video-container\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd87f1c cases-slider e-con-full e-flex e-con e-child\" data-id=\"bd87f1c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8b6e7d4 e-con-full e-flex e-con e-child\" data-id=\"8b6e7d4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b69a770 e-con-full e-flex e-con e-child\" data-id=\"b69a770\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1d0ee elementor-widget elementor-widget-image\" data-id=\"4b1d0ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-1-4.png\" class=\"attachment-full size-full wp-image-240932\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-1-4.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-1-4-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52d5935 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"52d5935\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c3bdd elementor-widget elementor-widget-image\" data-id=\"f5c3bdd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-952-3-2.png\" class=\"attachment-full size-full wp-image-240957\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-952-3-2.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-952-3-2-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81ed3e4 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"81ed3e4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea31d93 textchange elementor-widget elementor-widget-text-editor\" data-id=\"ea31d93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStimuleer merkbetrokkenheid <strong>bij gen z in china<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fedce32 e-con-full e-flex e-con e-child\" data-id=\"fedce32\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63192ae e-con-full e-flex e-con e-child\" data-id=\"63192ae\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce97c6a e-flex e-con-boxed e-con e-child\" data-id=\"ce97c6a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb65b62 e-con-full e-flex e-con e-child\" data-id=\"bb65b62\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c26e6b e-con-full e-flex e-con e-child\" data-id=\"2c26e6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6caaaa textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"c6caaaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>De <\/strong>RESULTATEN<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b7a4b textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"b5b7a4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>De <\/strong>\nRESULTATEN<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ad40cf e-con-full e-flex e-con e-child\" data-id=\"0ad40cf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1024af5 e-con-full e-flex e-con e-child\" data-id=\"1024af5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-591b2c8 elementor-widget elementor-widget-image-box\" data-id=\"591b2c8\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">De samenwerking tussen Datawords Group en Hollister heeft geholpen om Hollister Co.'s reputatie als trendsettend merk en zijn leidende positie bij zijn doelgroep in China te consolideren. De posts en hashtags genereerden tientallen miljoenen views op sociale media, wat getuigt van de positieve impact van onze influencercampagne.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b860c0 elementor-widget elementor-widget-image-box\" data-id=\"4b860c0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hierdoor kon Hollister zijn exclusieve kledingcollectie met succes promoten, meer sociale interactie genereren onder de jonge generatie Z in China en zijn online en offline verkopen verhogen.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hollister is een Amerikaans kledingmerk dat eigendom is van Abercrombie &amp; Fitch. Het bedrijf werd opgericht in 2000 en biedt casual, Californische lifestylekleding die voornamelijk gericht is op tieners en jonge volwassenen. Hollister heeft een kenmerkende esthetiek, met een iconische visuele identiteit met een zeemeeuw met uitgestrekte vleugels, die de relaxte sfeer van de Californische stranden weerspiegelt.  <\/p>\n","protected":false},"author":42,"featured_media":194164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[834],"tags":[],"class_list":["post-32678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/posts\/32678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/comments?post=32678"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/posts\/32678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/media\/194164"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/media?parent=32678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/categories?post=32678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/nl\/wp-json\/wp\/v2\/tags?post=32678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}