{"id":257922,"date":"2024-09-06T09:57:50","date_gmt":"2024-09-06T07:57:50","guid":{"rendered":"https:\/\/datawords.com\/comprendre-la-generation-z-dans-un-monde-multiculturel\/"},"modified":"2026-02-24T13:37:12","modified_gmt":"2026-02-24T12:37:12","slug":"z%ec%84%b8%eb%8c%80-%ec%9d%b4%ed%95%b4-%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/datawords.com\/ko\/z%ec%84%b8%eb%8c%80-%ec%9d%b4%ed%95%b4-%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305: Z\uc138\ub300 \uacf5\ub7b5 \uc804\ub7b5"},"content":{"rendered":"\t\t
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\ub2e4\ubb38\ud654 \uc138\uacc4\uc5d0\uc11c\n
\nZ\uc138\ub300\ub97c \uc774\ud574\ud558\uae30<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ub2e4\ubb38\ud654 \uc138\uacc4\uc5d0\uc11c\nZ\uc138\ub300\ub97c \uc774\ud574\ud558\uae30<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cZ\uc138\ub300\u201d\ub780 1995\ub144\ubd80\ud130 2010\ub144 \uc0ac\uc774\uc5d0 \ud0dc\uc5b4\ub09c \uc138\ub300\ub97c \ub9d0\ud569\ub2c8\ub2e4. \ucd5c\uadfc \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774 \uc80a\uc740 \uc138\ub300\uc5d0 \uc810\uc810 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ubbf8\uad6d\uc5d0\uc11c\ub294 \uc774\ubbf8 Z\uc138\ub300 \uc778\uad6c(6,100\ub9cc \uba85)\uac00 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300(6,000\ub9cc \uba85)\ub97c \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \uc18c\ub9e4\ud611\ud68c(National Retail Federation)\uc5d0 \ub530\ub974\uba74, Z\uc138\ub300\uc758 \uad6c\ub9e4\ub825\uc740 \uc57d 440\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud569\ub2c8\ub2e4.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\uc911\uad6d\uc5d0\uc11c Z\uc138\ub300\ub294 \u2018\ud55c \uc790\ub140 \uc815\ucc45\u2019\uc758 \uc0b0\ubb3c\uc785\ub2c8\ub2e4. \uc911\uad6d\uc5d0\uc11c\ub294 Z\uc138\ub300\ub77c\ub294 \ud45c\ud604\ubcf4\ub2e4\ub294 1990\ub144\ub300\uc0dd\uacfc 2000\ub144\ub300\uc0dd\uc73c\ub85c \uad6c\ubd84\ud569\ub2c8\ub2e4. \ud604\uc7ac \uc57d 2\uc5b5 3\ucc9c\ub9cc \uba85\uc774 1990~2000\ub144 \uc0ac\uc774\uc5d0 \ud0dc\uc5b4\ub0ac\uace0, \uc57d 1\uc5b5 4\ucc9c6\ubc31\ub9cc \uba85\uc774 2000\ub144\ub300 \uc774\ud6c4 \ucd9c\uc0dd\uc790\uc785\ub2c8\ub2e4.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\ud765\ubbf8\ub85c\uc6b4 \uc810\uc740, Z\uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc758 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8 \uc120\ud638\ub3c4\uc640 \ud589\ub3d9 \ud328\ud134\uc774 \uad6d\uac00\ub9c8\ub2e4 \ub2e4\ub974\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\uc544\ub798 \ub2e4\uc12f \uac00\uc9c0 \ud575\uc2ec \ud3ec\uc778\ud2b8\ub97c \ud1b5\ud574 Z\uc138\ub300\ub97c \uc774\ud574\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c,\nZ\uc138\ub300<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c,
\nZ\uc138\ub300<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Z\uc138\ub300\ub97c \ud0c0\uae43\uc73c\ub85c \ud560 \ub54c\ub294 PC \uae30\ubc18\uc758 \uc6f9\uc0ac\uc774\ud2b8\ubcf4\ub2e4 \ubaa8\ubc14\uc77c \ucd5c\uc801\ud654\ub41c \uc6f9\ud398\uc774\uc9c0\uc640 \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\nZ\uc138\ub300\ub294 \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \ubaa8\ubc14\uc77c \uc911\uc2ec \uc138\ub300\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ube0c\ub79c\ub4dc\uc758 \ub514\uc9c0\ud138 \uc804\ub7b5\uc740 \ubc18\ub4dc\uc2dc \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX)\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n\n\uc911\uad6d\uc758 \uacbd\uc6b0 \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. 8\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790 \uc911 \ubb34\ub824 98%\uac00 \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \uc811\uc18d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. \uc5ec\uc804\ud788 \uc601\ud5a5\ub825\uc744
\ubbf8\uce58\ub294\n\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Z\uc138\ub300\uac00 \ud654\uba74\uc5d0\ub9cc \ubab0\ub450\ud560 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uba74 \uc624\uc0b0\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc138\ub300\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc9c1\uc811 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub294 \uacbd\ud5d8\uc744 \uc911\uc694\ud558\uac8c \uc5ec\uae41\ub2c8\ub2e4.\n\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, Z\uc138\ub300\uc758 80%\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4(\ud2b9\ud788 \uc778\uc2a4\ud0c0\uadf8\ub7a8)\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9bd\ub2c8\ub2e4. \uadf8\ub7ec\ub098 76%\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\ub354\ub77c\ub3c4 \uc2e4\uc81c \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud560 \ub54c \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \uc5bb\ub294\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.\n\uc989, Z\uc138\ub300\ub294 \uc628\u00b7\uc624\ud504\ub77c\uc778\uc774 \uacb0\ud569\ub41c \ub2e4\ucc44\ub85c\uc6b4 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3.Z\uc138\ub300\uac00 \uc120\ud638\ud558\ub294\nSNS \ud50c\ub7ab\ud3fc<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Z\uc138\ub300\uac00 \uc120\ud638\ud558\ub294
\nSNS \ud50c\ub7ab\ud3fc<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud398\uc774\uc2a4\ubd81\uc740 \ubd80\ubaa8 \uc138\ub300\uac00 \uc0ac\uc6a9\ud558\ub294 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc778\uc2dd\ub418\uc5b4, Z\uc138\ub300\uc758 \uc0ac\uc6a9 \ube44\uc911\uc740 \ub0ae\uc2b5\ub2c8\ub2e4.\ubbf8\uad6d Z\uc138\ub300\uc758 \uc778\uae30 \ud50c\ub7ab\ud3fc : \uc778\uc2a4\ud0c0\uadf8\ub7a8(64.6%), \uc2a4\ub0c5\ucc57(51.3%), \uc720\ud29c\ube0c(62.5%) \uc911\uad6d Z\uc138\ub300\uc758 \uc778\uae30 \ud50c\ub7ab\ud3fc : \ub3c4\uc6b0\uc778(\ud2f1\ud1a1), RED, \ube4c\ub9ac\ube4c\ub9ac\n\uc989, Z\uc138\ub300\ub294 \uad6d\uac00\uc5d0 \ub530\ub77c \ucf58\ud150\uce20 \uc18c\ube44\u00b7\uc0dd\uc0b0 \ubc29\uc2dd\uc774 \ub2ec\ub77c\uc9c0\ubbc0\ub85c, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ud604\uc9c0\ud654\uac00 \ud544\uc218\uc785\ub2c8\ub2e4.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\uac00\uce58\ub97c \uc911\uc2dc\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c\n\uc120\ud638\ud558\ub294 Z\uc138\ub300<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\uac00\uce58\ub97c \uc911\uc2dc\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c
\n\uc120\ud638\ud558\ub294 Z\uc138\ub300<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ubca0\uc774\ube44\ubd90 \uc138\ub300: \uacbd\uc81c \uc131\uc7a5 \uc18d\uc5d0\uc11c \uc131\uc7a5, \ubc00\ub808\ub2c8\uc5bc \uc138\ub300: \ubd80\ubaa8\ubcf4\ub2e4 \uc5b4\ub824\uc6b4 \uc2dc\ub300\uc5d0 \ud0dc\uc5b4\ub0a8, Z\uc138\ub300: \uae30\ud6c4 \ubcc0\ud654, \uacbd\uae30 \uce68\uccb4, \ubd88\ud3c9\ub4f1 \uc18d\uc5d0\uc11c \uc131\uc7a5,\n\ub530\ub77c\uc11c Z\uc138\ub300\ub294 \ucc45\uc784\uac10\uacfc \uac00\uce58 \uc18c\ube44\ub97c \uc911\uc2dc\ud569\ub2c8\ub2e4.\n\uc9c0\uc18d \uac00\ub2a5\uc131, \ub3d9\ubb3c \ubcf4\ud638, \uce5c\ud658\uacbd \uc2dd\ud488 \ub4f1 \uac00\uce58 \uc788\ub294 \ube0c\ub79c\ub4dc\uc5d0\ub294 \ub354 \ub192\uc740 \uac00\uaca9\ub3c4 \uae30\uaebc\uc774 \uc9c0\ubd88\ud569\ub2c8\ub2e4.\n\uc774 \uacbd\ud5a5\uc740 \ubbf8\uad6d\ubfd0 \uc544\ub2c8\ub77c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\uc0c8\ub85c\uc6b4
\n\ubbf8\uc801 \uae30\uc900<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\uc911\uad6d\uc5d0\uc11c\ub294 \ub0a8\uc131 \ud654\uc7a5\ud488 \uc0b0\uc5c5\uc774 \uae09\uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n1995\ub144 \uc774\ud6c4 \ucd9c\uc0dd \ub0a8\uc131 5\uba85 \uc911 1\uba85\uc740 BB\ud06c\ub9bc\uacfc \ub9bd\uc2a4\ud2f1\uc744 \uc815\uae30\uc801\uc73c\ub85c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\n\uc608\ub97c \ub4e4\uc5b4, Tmall \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub0a8\uc131\uc6a9 \uc544\uc774\ube0c\ub85c\uc6b0, \ub9bd\uc2a4\ud2f1, BB\ud06c\ub9bc \ud310\ub9e4\ub7c9\uc774 \uac01\uac01 214%, 278%, 145% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.\nZ\uc138\ub300\ub294 \uae30\uc220\uacfc \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \uc775\uc219\ud558\uc5ec, \uc774\uc804 \uc138\ub300\ubcf4\ub2e4 \uac1c\uc778\ud654 \ub9de\ucda4\ud615 \uc81c\ud488\uacfc \uacbd\ud5d8\uc744 \uc120\ud638\ud569\ub2c8\ub2e4<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c Z\uc138\ub300\ub294 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\uc785\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c Z\uc138\ub300 \uacf5\ub7b5\uc744 \uac15\ud654\ud558\uace0 \uc2f6\ub2e4\uba74 \ub370\uc774\ud130\uc6cc\uc988\uc5d0 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Aux \u00c9tats-Unis, la g\u00e9n\u00e9ration Z a d\u00e9j\u00e0 d\u00e9pass\u00e9 les millennials (61 millions contre 60 millions). Selon la National Retail Federation, la g\u00e9n\u00e9ration Z repr\u00e9sente un pouvoir d\u2019achat de 44 milliards de dollars.<\/p>\n","protected":false},"author":2,"featured_media":137603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[993],"tags":[],"class_list":["post-257922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-tl"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/posts\/257922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/comments?post=257922"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/posts\/257922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/media\/137603"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/media?parent=257922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/categories?post=257922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/ko\/wp-json\/wp\/v2\/tags?post=257922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}