{"id":32249,"date":"2024-12-05T00:02:12","date_gmt":"2024-12-04T23:02:12","guid":{"rendered":"https:\/\/datawords.com\/hollister\/"},"modified":"2025-10-31T11:37:04","modified_gmt":"2025-10-31T10:37:04","slug":"rendere-il-marchio-rilevante-per-la-gen-z-in-cina","status":"publish","type":"post","link":"https:\/\/datawords.com\/it\/rendere-il-marchio-rilevante-per-la-gen-z-in-cina\/","title":{"rendered":"Rendere il marchio rilevante per la gen Z in Cina"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32249\" class=\"elementor elementor-32249 elementor-8846\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02ef28e e-con-full e-flex e-con e-parent\" data-id=\"02ef28e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8a1617f e-flex e-con-boxed e-con e-child\" data-id=\"8a1617f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-580983a e-con-full e-flex e-con e-child\" data-id=\"580983a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59172d1 elementor-widget elementor-widget-image\" data-id=\"59172d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"438\" height=\"150\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/logo-hollister.png\" class=\"attachment-full size-full wp-image-221403\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/logo-hollister.png 438w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/logo-hollister-300x103.png 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e6688 textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"46e6688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Ottimizzare il proprio brand <\/strong><br \/>per la Gen Z cinese<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb488da textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"cb488da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Ottimizzare il proprio brand <\/strong> per la Gen Z cinese<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6acf43c post-background-content e-flex e-con-boxed e-con e-child\" data-id=\"6acf43c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1b37ea e-con-full e-flex e-con e-child\" data-id=\"f1b37ea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9163241 e-con-full e-flex e-con e-child\" data-id=\"9163241\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-29e7c49 e-con-full e-flex e-con e-child\" data-id=\"29e7c49\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-111fcd5 e-con-full e-flex e-con e-child\" data-id=\"111fcd5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8599da e-con-full e-flex e-con e-child\" data-id=\"e8599da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bad77c8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bad77c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industria<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312dacc elementor-widget elementor-widget-heading\" data-id=\"312dacc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Moda<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81d7b81 e-con-full e-flex e-con e-child\" data-id=\"81d7b81\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-299b913 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"299b913\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servizio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae93d8 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"6ae93d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sviluppo di una campagna di attivazione\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0620f28 e-con-full e-flex e-con e-child\" data-id=\"0620f28\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2add028 e-con-full e-flex e-con e-child\" data-id=\"2add028\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5844dee e-con-full e-flex e-con e-child\" data-id=\"5844dee\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a53327 e-con-full e-flex e-con e-child\" data-id=\"4a53327\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3f4c7 elementor-widget elementor-widget-image-box\" data-id=\"2f3f4c7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hollister \u00e8 un marchio di abbigliamento americano di propriet\u00e0 di Abercrombie &amp; Fitch. Fondata nel 2000, l\u2019azienda offre abbigliamento casual e dal sapore tipicamente californiano rivolto principalmente ad adolescenti e giovani adulti. Hollister ha una propria estetica distintiva, con un\u2019identit\u00e0 visiva iconica caratterizzata da un gabbiano con le ali spiegate, che riflette l\u2019atmosfera rilassata delle spiagge californiane.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668ff60 elementor-widget elementor-widget-image-box\" data-id=\"668ff60\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hollister \u00e8 cresciuta rapidamente dalla sua creazione e oggi ha negozi in tutto il mondo, in Nord America, Europa e Asia. Si \u00e8 anche adattata agli sviluppi dell\u2019e-commerce e ha sviluppato una forte presenza digitale, in particolare attraverso il suo sito web e i social network.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dbc5c2 e-con-full le-defi e-flex e-con e-child\" data-id=\"5dbc5c2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-16856c5 e-con-full e-flex e-con e-child\" data-id=\"16856c5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8761db9 e-con-full e-flex e-con e-child\" data-id=\"8761db9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6b5c55f e-con-full e-flex e-con e-child\" data-id=\"6b5c55f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1104c3 e-con-full e-flex e-con e-child\" data-id=\"f1104c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c09e76b textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"c09e76b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La <\/strong>sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662964a textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"662964a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><Strong>La<\/strong> <br>sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03979f4 e-con-full e-flex e-con e-child\" data-id=\"03979f4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f17ecb e-con-full e-flex e-con e-child\" data-id=\"3f17ecb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd11478 elementor-widget elementor-widget-image-box\" data-id=\"fd11478\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hollister ha dovuto affrontare sfide significative nel mercato cinese. In un Paese dominato da marchi di fast fashion, influencer di tendenza e fashionisti di nuova generazione, Hollister ha avuto difficolt\u00e0 a distinguersi. I giovani cinesi della Generazione Z si rivolgevano ad altri marchi, sia nazionali che internazionali, che erano simili per prezzo e categorie di abbigliamento.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3a6fd elementor-widget elementor-widget-image-box\" data-id=\"2b3a6fd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Tuttavia, riconoscendo il crescente potere d\u2019acquisto della Generazione Z cinese e la loro attenzione alla personalizzazione, Hollister ha capito che era fondamentale ristabilire la rilevanza del marchio per questo pubblico chiave adattando i contenuti. Il marchio aveva bisogno di un approccio innovativo per generare un\u2019eco sociale e incrementare le vendite online del marchio in Cina. \u00c8 cos\u00ec che Datawords e la sua agenzia di e-PR &amp; Influence, Switching-Time, sono entrate in gioco.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf67d2d notre_reponse e-con-full e-flex e-con e-child\" data-id=\"bf67d2d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2394796 e-con-full e-flex e-con e-child\" data-id=\"2394796\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96c2c61 e-flex e-con-boxed e-con e-child\" data-id=\"96c2c61\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53fc2dc e-con-full e-flex e-con e-child\" data-id=\"53fc2dc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-112ff3a elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"112ff3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2.png\" class=\"attachment-full size-full wp-image-221453\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2.png 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2-300x145.png 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2-1024x495.png 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-2-768x371.png 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8537f18 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"8537f18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"350\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-8-1.png\" class=\"attachment-full size-full wp-image-221478\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-8-1.png 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-8-1-283x300.png 283w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e71580e notre-Reponse e-flex e-con-boxed e-con e-child\" data-id=\"e71580e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fc8e67 e-con-full e-flex e-con e-child\" data-id=\"5fc8e67\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-523ff1d e-con-full e-flex e-con e-child\" data-id=\"523ff1d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1713923 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"1713923\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La notra <\/strong>risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8040678 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"8040678\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La notra <\/strong>\n<br>risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9af1af e-con-full e-flex e-con e-child\" data-id=\"e9af1af\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f8fc66 e-con-full e-flex e-con e-child\" data-id=\"5f8fc66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-462931e elementor-widget elementor-widget-image-box\" data-id=\"462931e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Con l\u2019obiettivo di riaffermare Hollister come marchio di tendenza tra i giovani cinesi, abbiamo sviluppato una strategia di comunicazione integrata, prendendo gli elementi globali esistenti e adattandoli alla specifica cultura cinese. Abbiamo sviluppato una campagna di influencer incentrata su tre aree strategiche: acquisire e fidelizzare i consumatori della Generazione Z, aumentare la consapevolezza e la fedelt\u00e0 al marchio e incrementare le vendite e i ricavi.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b454375 elementor-widget elementor-widget-image-box\" data-id=\"b454375\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Nell\u2019ambito di questa strategia, Hollister ha lanciato una campagna sul sito web Tmall, con una collezione di abbigliamento incentrata sui prodotti alimentari cinesi destinati a un pubblico giovane. Il marchio ha disegnato sulle magliette motivi originali che rappresentano piatti popolari, come l\u2019hotpot, il bubble tea e lo xiaolongbao, creando un forte legame culturale con il pubblico target.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cd293 elementor-widget elementor-widget-image-box\" data-id=\"69cd293\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La campagna di Hollister \u201cHaving fun eating for the whole summer\u201d (\u201cMangiare divertendosi per tutta l\u2019estate\u201d) si \u00e8 articolata in tre fasi chiave, coordinate da Datawords:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f72618 elementor-widget elementor-widget-image-box\" data-id=\"1f72618\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"> In primo luogo, la fase di teaser e sensibilizzazione <\/h3><p class=\"elementor-image-box-description\">mirava a raccontare una storia creativa sui social network del marchio per coinvolgere i fan e rafforzare l\u2019affiliazione al marchio. Abbiamo creato il concetto in cinese e sviluppato tutti i contenuti locali.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a5c2c elementor-widget elementor-widget-image-box\" data-id=\"11a5c2c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Successivamente, il lancio della campagna influencer<\/h3><p class=\"elementor-image-box-description\">\u00e8 stato supportato da celebrit\u00e0 e influencer della Generazione Z da noi selezionati, con servizi fotografici e video pubblicitari che evidenziavano il loro sostegno al marchio. Abbiamo anche organizzato esperienze di pop-up store e campagne di attivazione su Tmall per creare ulteriore entusiasmo.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a3f57 elementor-widget elementor-widget-image-box\" data-id=\"b6a3f57\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Infine, sessioni di livestreaming post-lancio<\/h3><p class=\"elementor-image-box-description\">condotte da celebrit\u00e0 e influencer per generare conversazioni sui social media e mantenere il pubblico coinvolto.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e6fed elementor-widget elementor-widget-image-box\" data-id=\"c8e6fed\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Allo stesso tempo, ci siamo concentrati su un\u2019esperienza senza soluzione di continuit\u00e0 per i clienti, creando un mini programma Hollister su WeChat che ha permesso una transizione fluida dalle comunicazioni di marketing alle vendite online.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0a98f1 photo-image our_achievements_case e-flex e-con-boxed e-con e-child\" data-id=\"f0a98f1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a3238b3 e-con-full e-flex e-con e-child\" data-id=\"a3238b3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ed8b05 e-con-full e-flex e-con e-child\" data-id=\"7ed8b05\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6af1db6 e-con-full e-flex e-con e-child\" data-id=\"6af1db6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d608878 e-con-full e-flex e-con e-child\" data-id=\"d608878\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/868214545?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=&quot;}\">\n\t\t<div class=\"elementor-background-video-container\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0e6d2d cases-slider e-con-full e-flex e-con e-child\" data-id=\"d0e6d2d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-abcabd5 e-con-full e-flex e-con e-child\" data-id=\"abcabd5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9118e36 e-con-full e-flex e-con e-child\" data-id=\"9118e36\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08cdde3 elementor-widget elementor-widget-image\" data-id=\"08cdde3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-1-1.png\" class=\"attachment-full size-full wp-image-221503\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-1-1.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-1-1-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cddea2a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"cddea2a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96045ca elementor-widget elementor-widget-image\" data-id=\"96045ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-952-3.png\" class=\"attachment-full size-full wp-image-221528\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-952-3.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-952-3-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6391b87 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"6391b87\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b72811 textchange elementor-widget elementor-widget-text-editor\" data-id=\"7b72811\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Ottimizzare il proprio brand<\/strong> per la Gen Z cinese\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c64910 e-con-full e-flex e-con e-child\" data-id=\"9c64910\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bfe5e4b e-con-full e-flex e-con e-child\" data-id=\"bfe5e4b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3623ae2 e-flex e-con-boxed e-con e-child\" data-id=\"3623ae2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e39abc e-con-full e-flex e-con e-child\" data-id=\"6e39abc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba660fc e-con-full e-flex e-con e-child\" data-id=\"ba660fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4998ee textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"a4998ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d509c59 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"d509c59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09d122f e-con-full e-flex e-con e-child\" data-id=\"09d122f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1350f59 e-con-full e-flex e-con e-child\" data-id=\"1350f59\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d520a39 elementor-widget elementor-widget-image-box\" data-id=\"d520a39\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La collaborazione tra il Gruppo Datawords e Hollister ha contribuito a posizionare Hollister Co. come marchio di tendenza e a consolidare la sua posizione di leader presso il pubblico di riferimento in Cina. I post e gli hashtag hanno generato decine di milioni di visualizzazioni sui social media, a testimonianza dell\u2019impatto positivo della nostra campagna di influencer marketing.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4843271 elementor-widget elementor-widget-image-box\" data-id=\"4843271\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Di conseguenza, Hollister ha potuto promuovere con successo la sua esclusiva collezione di abbigliamento, generare interazioni sociali tra i giovani cinesi della Generazione Z e aumentare le vendite online e offline.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hollister \u00e8 un marchio di abbigliamento americano di propriet\u00e0 di Abercrombie &amp; Fitch. Fondata nel 2000, l\u2019azienda offre abbigliamento casual e dal sapore tipicamente californiano rivolto principalmente ad adolescenti e giovani adulti. Hollister ha una propria estetica distintiva, con un\u2019identit\u00e0 visiva iconica caratterizzata da un gabbiano con le ali spiegate, che riflette l\u2019atmosfera rilassata delle spiagge californiane.  <\/p>\n","protected":false},"author":1,"featured_media":194175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[845],"tags":[],"class_list":["post-32249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-it"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/posts\/32249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/comments?post=32249"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/posts\/32249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/media\/194175"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/media?parent=32249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/categories?post=32249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/tags?post=32249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}