{"id":167553,"date":"2025-03-11T10:01:14","date_gmt":"2025-03-11T09:01:14","guid":{"rendered":"https:\/\/datawords.com\/?p=167553"},"modified":"2026-02-03T14:41:50","modified_gmt":"2026-02-03T13:41:50","slug":"groupe-seb","status":"publish","type":"post","link":"https:\/\/datawords.com\/it\/groupe-seb\/","title":{"rendered":"Strategia di ottimizzazione e localizzazione delle pagine prodotto per il gruppo multi-brand SEB"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"167553\" class=\"elementor elementor-167553 elementor-166655\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d54403 hero-production e-flex e-con-boxed e-con e-parent\" data-id=\"7d54403\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-834ab84 e-con-full e-flex e-con e-child\" data-id=\"834ab84\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4575b17 elementor-widget elementor-widget-image\" data-id=\"4575b17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"208\" height=\"93\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/Groupe_SEB_-_Logo-1.svg\" class=\"attachment-full size-full wp-image-199758\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3a7cd textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ae3a7cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ottimizzare e localizzare <br \/><strong>le vostre pagine prodotto<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04089dd textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"04089dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ottimizzare e localizzare <br \/><strong>le vostre pagine prodotto<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c0a06c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c0a06c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec06031\" data-id=\"ec06031\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ad6f141 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ad6f141\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f35e976\" data-id=\"f35e976\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d436891 e-con-full e-flex e-con e-parent\" data-id=\"d436891\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb60253 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bb60253\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industria<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a84b8e elementor-widget elementor-widget-heading\" data-id=\"1a84b8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Elettrodomestici<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9738d86 e-con-full e-flex e-con e-parent\" data-id=\"9738d86\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb08052 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"eb08052\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servizio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc6555 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"acc6555\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Distribuzione di tutti i tipi di contenuti<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a67894 miche_shadow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a67894\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e79660\" data-id=\"0e79660\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67be73e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"67be73e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5f8057\" data-id=\"d5f8057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-684f3fb elementor-widget elementor-widget-image-box\" data-id=\"684f3fb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Groupe SEB \u00e8 leader mondiale nel settore dei piccoli elettrodomestici, con marchi famosi come Rowenta, Lagostina, Tefal, KRUPS e Moulinex e attivit\u00e0 in quasi 150 Paesi. Fin dall\u2019inizio, Groupe SEB si \u00e8 impegnato a offrire prodotti innovativi e di qualit\u00e0.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d39ef4d elementor-widget elementor-widget-image-box\" data-id=\"d39ef4d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La strategia multi-brand del gruppo consente di rispondere efficacemente alle diverse aspettative dei consumatori di tutto il mondo, con ciascun marchio rivolto a specifici segmenti di consumatori. Ogni marchio mantiene la propria identit\u00e0 e mette in risalto la sua gamma, le caratteristiche innovative, il design unico, il sito di e-commerce e una comunicazione mirata.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cc605f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc605f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4713b9\" data-id=\"e4713b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa8f8ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa8f8ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e2463ff\" data-id=\"e2463ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbedbe e-con-full e-flex e-con e-parent\" data-id=\"ebbedbe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49feee8 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"49feee8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La<\/strong> Sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa9847 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"9aa9847\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La<\/strong><br> Sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a8802b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8a8802b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b712134\" data-id=\"b712134\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c25d64 elementor-widget elementor-widget-image-box\" data-id=\"1c25d64\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La sfida principale per Groupe SEB in termini di creazione di contenuti risiede nella capacit\u00e0 di produrre e distribuire in modo efficiente contenuti ottimizzati per le sue piattaforme di e-commerce DtoC e per gli e-retailer. Dalla sede centrale globale, i contenuti devono essere adattati ai mercati locali per promuovere le vendite online. Questo include la creazione e il copywriting delle schede prodotto principali, che vengono poi localizzate per i siti web dei vari marchi del gruppo e per le pagine ottimizzate per i vari siti di e-commerce.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccdf0ac elementor-widget elementor-widget-image-box\" data-id=\"ccdf0ac\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La sfida consiste anche nel gestire volumi di testo molto elevati (fino a 4.000 schede prodotto all\u2019anno), mantenendo la qualit\u00e0 dei contenuti e la coerenza generale del marchio e ottimizzando la SEO per migliorare le prestazioni locali.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32122c7 notre_reponse elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32122c7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4c4920\" data-id=\"f4c4920\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7129616 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7129616\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c182628\" data-id=\"c182628\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a510d82 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"a510d82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1.avif\" class=\"attachment-full size-full wp-image-301724\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1.avif 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-300x145.avif 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-1024x495.avif 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-768x371.avif 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a319f38 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"a319f38\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"350\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-mobile.png\" class=\"attachment-full size-full wp-image-301747\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-mobile.png 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-mobile-283x300.png 283w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e0acc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e0acc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a8256a0\" data-id=\"a8256a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5fa760 e-con-full e-flex e-con e-parent\" data-id=\"a5fa760\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-711ce6f textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"711ce6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La nostra<\/strong> risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58643d1 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"58643d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La nostra<br \/><\/strong> risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df5d61e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"df5d61e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63604dc\" data-id=\"63604dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aeccf0 elementor-widget elementor-widget-image-box\" data-id=\"3aeccf0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Per soddisfare le esigenze di Groupe SEB in termini di localizzazione e adattamento di contenuti testuali e visivi localizzati e ottimizzati per la SEO, Datawords ha fatto ricorso ai suoi team multiculturali e multidisciplinari. Copywriter, esperti SEO, esperti di e-commerce, traduttori e team di post-produzione lavorano a stretto contatto con la sede centrale del gruppo e con ogni mercato per garantire la stesura e la produzione di contenuti perfettamente adattati alle varie filiali internazionali: Germania, Spagna, Italia, Portogallo, Paesi Bassi, Turchia, Ungheria... La creazione di un team specializzato presso Datawords ha garantito un coordinamento efficace e un alto livello di reattivit\u00e0 durante tutto il processo di creazione, ottimizzazione, integrazione e distribuzione.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccda9b2 elementor-widget elementor-widget-image-box\" data-id=\"ccda9b2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Le responsabilit\u00e0 di Datawords comprendono la progettazione delle schede prodotto principali, la traduzione in 27 lingue, la localizzazione degli asset creativi e l\u2019integrazione di questi contenuti nei sistemi di Product Information Management (PIM) e Creative Asset Management (DAM) del Groupe SEB. Per migliorare il processo di localizzazione, Datawords ha implementato la sua soluzione WEZEN. Questa piattaforma non solo consente ai mercati locali di connettersi per revisionare e convalidare i testi localizzati attraverso un\u2019interfaccia pi\u00f9 facile da usare rispetto ai tradizionali file Excel, ma anche di realizzare notevoli risparmi grazie alla sua memoria di traduzione. \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f8f7a elementor-widget elementor-widget-image-box\" data-id=\"22f8f7a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Infine, i team di Datawords sono anche responsabili dell\u2019implementazione e della diffusione internazionale di nuovi siti di e-commerce, nonch\u00e9 della creazione di spazi per i marchi. Questo sistema permette di mettere in evidenza i marchi sui vari siti di Groupe SEB, rafforzandone la visibilit\u00e0 e la coerenza in tutti i mercati internazionali.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7300933 our_achievements_case elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7300933\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-546349d\" data-id=\"546349d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7491a4a e-con-full e-flex e-con e-parent\" data-id=\"7491a4a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22ebaa0 e-con-full e-flex e-con e-child\" data-id=\"22ebaa0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-88300fb e-con-full e-flex e-con e-child\" data-id=\"88300fb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5875f1e elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5875f1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"591\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2.avif\" class=\"attachment-full size-full wp-image-301770\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2.avif 590w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-300x300.avif 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-150x150.avif 150w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e842d0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"8e842d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"189\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-mobile.avif\" class=\"attachment-full size-full wp-image-301793\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-mobile.avif 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-mobile-300x172.avif 300w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c72e982 cases-slider e-con-full e-flex e-con e-child\" data-id=\"c72e982\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64ee2ff e-con-full e-flex e-con e-child\" data-id=\"64ee2ff\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a3e6ec0 e-con-full e-flex e-con e-child\" data-id=\"a3e6ec0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b39a8b elementor-widget elementor-widget-image\" data-id=\"9b39a8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-6.png\" class=\"attachment-full size-full wp-image-223946\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-6.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-6-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83d7137 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"83d7137\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa8b0e elementor-widget elementor-widget-image\" data-id=\"6aa8b0e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3.avif\" class=\"attachment-full size-full wp-image-301839\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3.avif 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3-150x150.avif 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa7a402 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"fa7a402\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ecc5a textchange elementor-widget elementor-widget-text-editor\" data-id=\"46ecc5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOttimizzazione SEO e localizzazione<strong> delle pagine prodotto<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9bf914 resultshade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9bf914\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c325cd\" data-id=\"8c325cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cde261 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cde261\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ffb0de3\" data-id=\"ffb0de3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb74eb e-con-full e-flex e-con e-parent\" data-id=\"cdb74eb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a6670 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"b3a6670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ce6d7 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"c5ce6d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-85ffb5e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"85ffb5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5485b2\" data-id=\"d5485b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a3420 elementor-widget elementor-widget-image-box\" data-id=\"54a3420\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">I processi messi in atto per facilitare la collaborazione tra i team di Groupe SEB e Datawords hanno portato a un aumento significativo del numero di risorse localizzate e integrate, nonch\u00e9 a una riduzione dei costi del 20%.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8532b32 elementor-widget elementor-widget-image-box\" data-id=\"8532b32\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Questi miglioramenti hanno permesso a Groupe SEB di rafforzare la propria presenza online su scala globale, garantendo la coerenza dei contenuti e dei messaggi diffusi nei diversi mercati. Questa collaborazione sottolinea non solo l\u2019importanza, ma anche il grande potenziale della localizzazione dei contenuti come parte di una strategia di marketing globale.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso di studio: Strategia di ottimizzazione SEO e localizzazione delle pagine prodotto per Groupe SEB<\/p>\n","protected":false},"author":42,"featured_media":308558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[845],"tags":[],"class_list":["post-167553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-it"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/posts\/167553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/comments?post=167553"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/posts\/167553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/media\/308558"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/media?parent=167553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/categories?post=167553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/tags?post=167553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}