{"id":154572,"date":"2024-11-25T11:52:49","date_gmt":"2024-11-25T10:52:49","guid":{"rendered":"https:\/\/datawords.com\/les-experiences-en-ligne-et-hors-ligne-que-nous-avons-integrees-pour-augmenter-la-notoriete-darmani\/"},"modified":"2026-02-03T14:20:58","modified_gmt":"2026-02-03T13:20:58","slug":"armani-passport-la-storia-di-successo-di-un-app-rivoluzionaria","status":"publish","type":"post","link":"https:\/\/datawords.com\/it\/armani-passport-la-storia-di-successo-di-un-app-rivoluzionaria\/","title":{"rendered":"Le esperienze online e offline che abbiamo integrato per aumentare la brand awareness di Armani"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"154572\" class=\"elementor elementor-154572 elementor-153016\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29059ea hero-production e-flex e-con-boxed e-con e-parent\" data-id=\"29059ea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-228de01 e-con-full e-flex e-con e-child\" data-id=\"228de01\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09c57e0 elementor-widget elementor-widget-image\" data-id=\"09c57e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"394\" height=\"178\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/logo-armani-BEAUTY-BLANC-1.png\" class=\"attachment-full size-full wp-image-222151\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/logo-armani-BEAUTY-BLANC-1.png 394w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/logo-armani-BEAUTY-BLANC-1-300x136.png 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6698f49 textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6698f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Esperienze on\/offline per <\/strong><br \/>la brand awareness<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ce13f textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"93ce13f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Esperienze on\/offline per <\/strong><br \/>la brand awareness<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5986055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5986055\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7f5159\" data-id=\"f7f5159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3266b53 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3266b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-064173c\" data-id=\"064173c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d184533 e-con-full e-flex e-con e-parent\" data-id=\"d184533\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f48051 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5f48051\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industria<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf7cea elementor-widget elementor-widget-heading\" data-id=\"dcf7cea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Moda e prodotti di lusso<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1040f52 e-con-full e-flex e-con e-parent\" data-id=\"1040f52\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0dcd4f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b0dcd4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servizio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba07323 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ba07323\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Gestione dell\u2019esperienza cliente 24\/7<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02c525a miche_shadow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02c525a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c985554\" data-id=\"c985554\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ef6198 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6198\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c3b7940\" data-id=\"c3b7940\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99aa2aa elementor-widget elementor-widget-image-box\" data-id=\"99aa2aa\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Armani ha voluto aumentare la propria brand awareness con una boutique temporanea Armani Beauty. Per aiutarli, abbiamo sviluppato un\u2019applicazione mobile rivoluzionaria: Armani Passport. L\u2019applicazione ha registrato quasi 20.000 iscrizioni e ha raccolto dati importanti per Armani.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58c0a51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58c0a51\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e317d3\" data-id=\"8e317d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2a6b6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2a6b6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a890bd0\" data-id=\"a890bd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1012083 e-con-full e-flex e-con e-parent\" data-id=\"1012083\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f14d06 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"8f14d06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La<\/strong> Sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bf4cf textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"e0bf4cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La<\/strong><br> Sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a37abf9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a37abf9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-80af618\" data-id=\"80af618\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8110f14 elementor-widget elementor-widget-image-box\" data-id=\"8110f14\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Fondata nel 1975 dallo stilista Giorgio Armani, Armani \u00e8 una Maison di moda e beni di lusso italiana che offre abbigliamento pr\u00eat-\u00e0-porter da uomo e da donna, accessori, orologi, occhiali, gioielli, profumi e cosmetici.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce88c9 elementor-widget elementor-widget-image-box\" data-id=\"4ce88c9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Volendo aumentare l\u2019esposizione del proprio marchio a Hong Kong e incrementare la brand awareness, Armani ci ha affidato questo progetto nel 2018.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f14448 notre_reponse elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f14448\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2d9577\" data-id=\"b2d9577\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-107a105 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"107a105\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e035248\" data-id=\"e035248\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e7d37b elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"2e7d37b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-5-1.png\" class=\"attachment-full size-full wp-image-222201\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-5-1.png 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-5-1-300x145.png 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-5-1-1024x495.png 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-5-1-768x371.png 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a09ed elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"a0a09ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"351\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-12.png\" class=\"attachment-full size-full wp-image-222227\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-12.png 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-12-282x300.png 282w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-46afe59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46afe59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4f97835\" data-id=\"4f97835\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e1c19 e-con-full e-flex e-con e-parent\" data-id=\"c5e1c19\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0265271 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"0265271\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La nostra <\/strong>risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f84a707 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"f84a707\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La nostra <\/strong><br>risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb4c202 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"eb4c202\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfec1b9\" data-id=\"dfec1b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0ab9d8 elementor-widget elementor-widget-image-box\" data-id=\"f0ab9d8\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Il cliente si stava preparando a organizzare un evento per la boutique temporanea Armani Beauty presso il centro commerciale Harbour City di Tsim Sha Tsui e aveva invitato l\u2019attrice Qin Lan, nota per il ruolo dell\u2019imperatrice Fuca nella serie di successo La storia del Palazzo Yanxi. Per aiutare il nostro cliente a raggiungere il suo obiettivo, abbiamo sviluppato Armani Passport, un\u2019applicazione mobile con una serie di funzioni. Con Uri, l\u2019iconico gorilla del marchio, l\u2019applicazione univa attivit\u00e0 offline ed esperienze online.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e022ff9 elementor-widget elementor-widget-image-box\" data-id=\"e022ff9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Gli utenti possono utilizzare l\u2019applicazione Armani Passport per :<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b252bd4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b252bd4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accedere all\u2019evento (utilizzando un codice QR)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">partecipare alle attivit\u00e0 e ai mini-giochi (ad esempio, scattare foto con Uri) e registrare i propri progressi<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">condividere le loro esperienze durante l\u2019evento sui social network<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">scambiare codici con regali<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accedere a una mappa dell\u2019evento<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">consultare il catalogo e fare acquisti online<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5044b82 our_achievements_case elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5044b82\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07d663a\" data-id=\"07d663a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84f59fa e-con-full e-flex e-con e-parent\" data-id=\"84f59fa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6805b7d e-con-full e-flex e-con e-child\" data-id=\"6805b7d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-09ce89c e-con-full e-flex e-con e-child\" data-id=\"09ce89c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26d83c8 elementor-widget elementor-widget-image\" data-id=\"26d83c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"591\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-128-7.png\" class=\"attachment-full size-full wp-image-222252\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-128-7.png 590w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-128-7-300x300.png 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-128-7-150x150.png 150w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85a7715 cases-slider e-con-full e-flex e-con e-child\" data-id=\"85a7715\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d3a182e e-con-full e-flex e-con e-child\" data-id=\"d3a182e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c907053 e-con-full e-flex e-con e-child\" data-id=\"c907053\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfb86a elementor-widget elementor-widget-image\" data-id=\"4dfb86a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-4.png\" class=\"attachment-full size-full wp-image-222277\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-4.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-4-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-729f9fe e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"729f9fe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c725c2 elementor-widget elementor-widget-image\" data-id=\"2c725c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-952-6.png\" class=\"attachment-full size-full wp-image-222302\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-952-6.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-952-6-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4add0e2 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"4add0e2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62142a0 textchange elementor-widget elementor-widget-text-editor\" data-id=\"62142a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEsperienze online\/offline<strong><br> per amplificare la notoriet\u00e0 di Armani<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d2f78f resultshade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d2f78f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3420c5f\" data-id=\"3420c5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d6d3135 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6d3135\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1bc811f\" data-id=\"1bc811f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-760acb7 e-con-full e-flex e-con e-parent\" data-id=\"760acb7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5377727 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"5377727\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b59ce textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"50b59ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af166d5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af166d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b132249\" data-id=\"b132249\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01b8143 elementor-widget elementor-widget-image-box\" data-id=\"01b8143\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">L\u2019approccio di marketing che prevede la fusione di esperienze online e offline non era ancora comune nel 2018. La nostra coraggiosa iniziativa ha prodotto risultati significativi:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608b2ba elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"608b2ba\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">quasi 19.500 persone si sono registrate sull\u2019applicazione Armani Passport nel corso della campagna<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">questo rappresenta un aumento del 25% del tasso di registrazione rispetto all\u2019anno precedente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">i dati raccolti dall\u2019applicazione Armani Passport hanno permesso al nostro cliente di analizzare in modo oggettivo l\u2019efficacia della campagna, e saranno utili anche come risorsa per le future attivit\u00e0 di CRM e di marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-99e283a e-flex e-con-boxed e-con e-parent\" data-id=\"99e283a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e864b2 e-con-full e-flex e-con e-child\" data-id=\"1e864b2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8dc7b elementor-widget elementor-widget-image\" data-id=\"5f8dc7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"62\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/1.png\" class=\"attachment-full size-full wp-image-222327\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69c71e elementor-widget elementor-widget-heading\" data-id=\"b69c71e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Questa collaborazione si \u00e8 rivelata un\u2019esperienza preziosa per noi. Crediamo fermamente che le esperienze online e offline, con le giuste interazioni, possano non solo aumentare il livello di coinvolgimento dei clienti, ma anche rafforzare il loro rapporto con il marchio.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La boutique temporanea Armani Beauty e l\u2019app Armani Passport hanno attirato 20.000 utenti, incrementando la brand awareness e raccogliendo dati essenziali.<\/p>\n","protected":false},"author":2,"featured_media":279957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[845],"tags":[],"class_list":["post-154572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-it"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/posts\/154572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/comments?post=154572"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/posts\/154572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/media\/279957"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/media?parent=154572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/categories?post=154572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/it\/wp-json\/wp\/v2\/tags?post=154572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}