{"id":82403,"date":"2024-12-05T00:02:12","date_gmt":"2024-12-04T23:02:12","guid":{"rendered":"https:\/\/datawords.com\/rendere-il-marchio-rilevante-per-la-gen-z-in-cina\/"},"modified":"2026-01-29T06:03:17","modified_gmt":"2026-01-29T05:03:17","slug":"rendere-il-marchio-rilevante-per-la-gen-z-in-cina","status":"publish","type":"post","link":"https:\/\/datawords.com\/it-ch\/rendere-il-marchio-rilevante-per-la-gen-z-in-cina\/","title":{"rendered":"Rendere il marchio rilevante per la gen Z in Cina"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"82403\" class=\"elementor elementor-82403 elementor-8846\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-809943a e-con-full e-flex e-con e-parent\" data-id=\"809943a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2b683f4 e-flex e-con-boxed e-con e-child\" data-id=\"2b683f4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc008e8 e-con-full e-flex e-con e-child\" data-id=\"dc008e8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f41e6b elementor-widget elementor-widget-image\" data-id=\"7f41e6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"438\" height=\"150\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/logo-hollister.png\" class=\"attachment-full size-full wp-image-274055\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/logo-hollister.png 438w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/logo-hollister-300x103.png 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfeec6d textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"cfeec6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Ottimizzare il proprio brand <\/strong><br> per la Gen Z cinese<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba95121 textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"ba95121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Ottimizzare il proprio brand <\/strong> per la Gen Z cinese<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-171dcec post-background-content e-flex e-con-boxed e-con e-child\" data-id=\"171dcec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e327d0 e-con-full e-flex e-con e-child\" data-id=\"2e327d0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7c87608 e-con-full e-flex e-con e-child\" data-id=\"7c87608\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c48527 e-con-full e-flex e-con e-child\" data-id=\"6c48527\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-86e9fb2 e-con-full e-flex e-con e-child\" data-id=\"86e9fb2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd76cc6 e-con-full e-flex e-con e-child\" data-id=\"dd76cc6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5207bc1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5207bc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industria<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c50a429 elementor-widget elementor-widget-heading\" data-id=\"c50a429\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Moda<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dba0229 e-con-full e-flex e-con e-child\" data-id=\"dba0229\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38f2124 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"38f2124\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servizio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fcb50 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"65fcb50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sviluppo di una campagna di attivazione\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b65e61d e-con-full e-flex e-con e-child\" data-id=\"b65e61d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-809ae4a e-con-full e-flex e-con e-child\" data-id=\"809ae4a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f6feff8 e-con-full e-flex e-con e-child\" data-id=\"f6feff8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b6090d8 e-con-full e-flex e-con e-child\" data-id=\"b6090d8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66f86a4 elementor-widget elementor-widget-image-box\" data-id=\"66f86a4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hollister \u00e8 un marchio di abbigliamento americano di propriet\u00e0 di Abercrombie &amp; Fitch. Fondata nel 2000, l\u2019azienda offre abbigliamento casual e dal sapore tipicamente californiano rivolto principalmente ad adolescenti e giovani adulti. Hollister ha una propria estetica distintiva, con un\u2019identit\u00e0 visiva iconica caratterizzata da un gabbiano con le ali spiegate, che riflette l\u2019atmosfera rilassata delle spiagge californiane.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c487fc2 elementor-widget elementor-widget-image-box\" data-id=\"c487fc2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hollister \u00e8 cresciuta rapidamente dalla sua creazione e oggi ha negozi in tutto il mondo, in Nord America, Europa e Asia. Si \u00e8 anche adattata agli sviluppi dell\u2019e-commerce e ha sviluppato una forte presenza digitale, in particolare attraverso il suo sito web e i social network.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c1729f e-con-full le-defi e-flex e-con e-child\" data-id=\"5c1729f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-25b9837 e-con-full e-flex e-con e-child\" data-id=\"25b9837\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-456f447 e-con-full e-flex e-con e-child\" data-id=\"456f447\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd88895 e-con-full e-flex e-con e-child\" data-id=\"cd88895\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de8deca e-con-full e-flex e-con e-child\" data-id=\"de8deca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61db1ae textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"61db1ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La <\/strong>sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ada75 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"11ada75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><Strong>La<\/strong> <br>sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2acde8b e-con-full e-flex e-con e-child\" data-id=\"2acde8b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-10bc185 e-con-full e-flex e-con e-child\" data-id=\"10bc185\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-092ebe6 elementor-widget elementor-widget-image-box\" data-id=\"092ebe6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Hollister ha dovuto affrontare sfide significative nel mercato cinese. In un Paese dominato da marchi di fast fashion, influencer di tendenza e fashionisti di nuova generazione, Hollister ha avuto difficolt\u00e0 a distinguersi. I giovani cinesi della Generazione Z si rivolgevano ad altri marchi, sia nazionali che internazionali, che erano simili per prezzo e categorie di abbigliamento.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6c9a0 elementor-widget elementor-widget-image-box\" data-id=\"1f6c9a0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Tuttavia, riconoscendo il crescente potere d\u2019acquisto della Generazione Z cinese e la loro attenzione alla personalizzazione, Hollister ha capito che era fondamentale ristabilire la rilevanza del marchio per questo pubblico chiave adattando i contenuti. Il marchio aveva bisogno di un approccio innovativo per generare un\u2019eco sociale e incrementare le vendite online del marchio in Cina. \u00c8 cos\u00ec che Datawords e la sua agenzia di e-PR &amp; Influence, Switching-Time, sono entrate in gioco.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0634cc2 notre_reponse e-con-full e-flex e-con e-child\" data-id=\"0634cc2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-407770b e-con-full e-flex e-con e-child\" data-id=\"407770b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f23503 e-flex e-con-boxed e-con e-child\" data-id=\"5f23503\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb6fafc e-con-full e-flex e-con e-child\" data-id=\"fb6fafc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ced6ff elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5ced6ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-2.png\" class=\"attachment-full size-full wp-image-274105\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-2.png 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-2-300x145.png 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-2-1024x495.png 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-2-768x371.png 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d7472 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"34d7472\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"350\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-8-1.png\" class=\"attachment-full size-full wp-image-274130\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-8-1.png 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-8-1-283x300.png 283w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee80530 notre-Reponse e-flex e-con-boxed e-con e-child\" data-id=\"ee80530\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8eb366a e-con-full e-flex e-con e-child\" data-id=\"8eb366a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3be65eb e-con-full e-flex e-con e-child\" data-id=\"3be65eb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1beb435 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"1beb435\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La notra <\/strong>risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e2a5e textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"d2e2a5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La notra <\/strong>\n<br>risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c7f1d6 e-con-full e-flex e-con e-child\" data-id=\"7c7f1d6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fab7cca e-con-full e-flex e-con e-child\" data-id=\"fab7cca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0187310 elementor-widget elementor-widget-image-box\" data-id=\"0187310\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Con l\u2019obiettivo di riaffermare Hollister come marchio di tendenza tra i giovani cinesi, abbiamo sviluppato una strategia di comunicazione integrata, prendendo gli elementi globali esistenti e adattandoli alla specifica cultura cinese. Abbiamo sviluppato una campagna di influencer incentrata su tre aree strategiche: acquisire e fidelizzare i consumatori della Generazione Z, aumentare la consapevolezza e la fedelt\u00e0 al marchio e incrementare le vendite e i ricavi.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d0294 elementor-widget elementor-widget-image-box\" data-id=\"59d0294\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Nell\u2019ambito di questa strategia, Hollister ha lanciato una campagna sul sito web Tmall, con una collezione di abbigliamento incentrata sui prodotti alimentari cinesi destinati a un pubblico giovane. Il marchio ha disegnato sulle magliette motivi originali che rappresentano piatti popolari, come l\u2019hotpot, il bubble tea e lo xiaolongbao, creando un forte legame culturale con il pubblico target.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a3261 elementor-widget elementor-widget-image-box\" data-id=\"57a3261\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La campagna di Hollister \u201cHaving fun eating for the whole summer\u201d (\u201cMangiare divertendosi per tutta l\u2019estate\u201d) si \u00e8 articolata in tre fasi chiave, coordinate da Datawords:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15260a3 elementor-widget elementor-widget-image-box\" data-id=\"15260a3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"> In primo luogo, la fase di teaser e sensibilizzazione <\/h3><p class=\"elementor-image-box-description\">mirava a raccontare una storia creativa sui social network del marchio per coinvolgere i fan e rafforzare l\u2019affiliazione al marchio. Abbiamo creato il concetto in cinese e sviluppato tutti i contenuti locali.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d047a elementor-widget elementor-widget-image-box\" data-id=\"93d047a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Successivamente, il lancio della campagna influencer<\/h3><p class=\"elementor-image-box-description\">\u00e8 stato supportato da celebrit\u00e0 e influencer della Generazione Z da noi selezionati, con servizi fotografici e video pubblicitari che evidenziavano il loro sostegno al marchio. Abbiamo anche organizzato esperienze di pop-up store e campagne di attivazione su Tmall per creare ulteriore entusiasmo.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a13dfc4 elementor-widget elementor-widget-image-box\" data-id=\"a13dfc4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Infine, sessioni di livestreaming post-lancio<\/h3><p class=\"elementor-image-box-description\">condotte da celebrit\u00e0 e influencer per generare conversazioni sui social media e mantenere il pubblico coinvolto.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8e499 elementor-widget elementor-widget-image-box\" data-id=\"ff8e499\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Allo stesso tempo, ci siamo concentrati su un\u2019esperienza senza soluzione di continuit\u00e0 per i clienti, creando un mini programma Hollister su WeChat che ha permesso una transizione fluida dalle comunicazioni di marketing alle vendite online.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27ffe6f photo-image our_achievements_case e-flex e-con-boxed e-con e-child\" data-id=\"27ffe6f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8796feb e-con-full e-flex e-con e-child\" data-id=\"8796feb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b6c8802 e-con-full e-flex e-con e-child\" data-id=\"b6c8802\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f3f9878 e-con-full e-flex e-con e-child\" data-id=\"f3f9878\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c748ff0 e-con-full e-flex e-con e-child\" data-id=\"c748ff0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/868214545?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=&quot;}\">\n\t\t<div class=\"elementor-background-video-container\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-659e7ca cases-slider e-con-full e-flex e-con e-child\" data-id=\"659e7ca\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b7c42c2 e-con-full e-flex e-con e-child\" data-id=\"b7c42c2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9c717e9 e-con-full e-flex e-con e-child\" data-id=\"9c717e9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb24438 elementor-widget elementor-widget-image\" data-id=\"eb24438\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-936-1-1.png\" class=\"attachment-full size-full wp-image-274155\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-936-1-1.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-936-1-1-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41156e6 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"41156e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8082c05 elementor-widget elementor-widget-image\" data-id=\"8082c05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-952-3.png\" class=\"attachment-full size-full wp-image-274180\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-952-3.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-952-3-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c11ff20 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"c11ff20\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbed1b textchange elementor-widget elementor-widget-text-editor\" data-id=\"8dbed1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Ottimizzare il proprio brand<\/strong> per la Gen Z cinese\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f609373 e-con-full e-flex e-con e-child\" data-id=\"f609373\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b958e58 e-con-full e-flex e-con e-child\" data-id=\"b958e58\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fce5ad6 e-flex e-con-boxed e-con e-child\" data-id=\"fce5ad6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ae13b9d e-con-full e-flex e-con e-child\" data-id=\"ae13b9d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e864f97 e-con-full e-flex e-con e-child\" data-id=\"e864f97\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da23833 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"da23833\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc4e211 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"bc4e211\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2af9b89 e-con-full e-flex e-con e-child\" data-id=\"2af9b89\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-08de3b3 e-con-full e-flex e-con e-child\" data-id=\"08de3b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d39b89 elementor-widget elementor-widget-image-box\" data-id=\"6d39b89\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La collaborazione tra il Gruppo Datawords e Hollister ha contribuito a posizionare Hollister Co. come marchio di tendenza e a consolidare la sua posizione di leader presso il pubblico di riferimento in Cina. I post e gli hashtag hanno generato decine di milioni di visualizzazioni sui social media, a testimonianza dell\u2019impatto positivo della nostra campagna di influencer marketing.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e752d70 elementor-widget elementor-widget-image-box\" data-id=\"e752d70\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Di conseguenza, Hollister ha potuto promuovere con successo la sua esclusiva collezione di abbigliamento, generare interazioni sociali tra i giovani cinesi della Generazione Z e aumentare le vendite online e offline.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hollister \u00e8 un marchio di abbigliamento americano di propriet\u00e0 di Abercrombie &amp; Fitch. Fondata nel 2000, l\u2019azienda offre abbigliamento casual e dal sapore tipicamente californiano rivolto principalmente ad adolescenti e giovani adulti. Hollister ha una propria estetica distintiva, con un\u2019identit\u00e0 visiva iconica caratterizzata da un gabbiano con le ali spiegate, che riflette l\u2019atmosfera rilassata delle spiagge californiane.  <\/p>\n","protected":false},"author":42,"featured_media":194160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[975],"tags":[],"class_list":["post-82403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-it-ch-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/posts\/82403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/comments?post=82403"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/posts\/82403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/media\/194160"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/media?parent=82403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/categories?post=82403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/tags?post=82403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}