{"id":167558,"date":"2025-03-11T10:01:14","date_gmt":"2025-03-11T09:01:14","guid":{"rendered":"https:\/\/datawords.com\/?p=167558"},"modified":"2026-02-20T13:34:04","modified_gmt":"2026-02-20T12:34:04","slug":"groupe-seb","status":"publish","type":"post","link":"https:\/\/datawords.com\/it-ch\/groupe-seb\/","title":{"rendered":"Strategia di ottimizzazione e localizzazione delle pagine prodotto per il gruppo multi-brand SEB"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"167558\" class=\"elementor elementor-167558 elementor-166655\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d70df8 hero-production e-flex e-con-boxed e-con e-parent\" data-id=\"5d70df8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd5bc2b e-con-full e-flex e-con e-child\" data-id=\"dd5bc2b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36becf7 elementor-widget elementor-widget-image\" data-id=\"36becf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"208\" height=\"93\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/Groupe_SEB_-_Logo-1.svg\" class=\"attachment-full size-full wp-image-199743\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0b277 textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"fc0b277\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ottimizzare e localizzare <br \/><strong>le vostre pagine prodotto<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0229c6c textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"0229c6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ottimizzare e localizzare <br \/><strong>le vostre pagine prodotto<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d9fe70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d9fe70\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a088e\" data-id=\"67a088e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c4d8a67 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c4d8a67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c969886\" data-id=\"c969886\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4673a78 e-con-full e-flex e-con e-parent\" data-id=\"4673a78\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b1edc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b5b1edc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industria<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9ed0a elementor-widget elementor-widget-heading\" data-id=\"3f9ed0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Elettrodomestici<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a66654d e-con-full e-flex e-con e-parent\" data-id=\"a66654d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be661e9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"be661e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servizio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa42bfb elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"aa42bfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Distribuzione di tutti i tipi di contenuti<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3436262 miche_shadow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3436262\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb731e1\" data-id=\"bb731e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-792bcb5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"792bcb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b0442d3\" data-id=\"b0442d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7348bd elementor-widget elementor-widget-image-box\" data-id=\"e7348bd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Groupe SEB \u00e8 leader mondiale nel settore dei piccoli elettrodomestici, con marchi famosi come Rowenta, Lagostina, Tefal, KRUPS e Moulinex e attivit\u00e0 in quasi 150 Paesi. Fin dall\u2019inizio, Groupe SEB si \u00e8 impegnato a offrire prodotti innovativi e di qualit\u00e0.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8b206 elementor-widget elementor-widget-image-box\" data-id=\"4f8b206\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La strategia multi-brand del gruppo consente di rispondere efficacemente alle diverse aspettative dei consumatori di tutto il mondo, con ciascun marchio rivolto a specifici segmenti di consumatori. Ogni marchio mantiene la propria identit\u00e0 e mette in risalto la sua gamma, le caratteristiche innovative, il design unico, il sito di e-commerce e una comunicazione mirata.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1d9429 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1d9429\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50555cd\" data-id=\"50555cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-827adab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"827adab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bf1d8a6\" data-id=\"bf1d8a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fea554 e-con-full e-flex e-con e-parent\" data-id=\"5fea554\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d69554 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6d69554\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La<\/strong> Sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1309e textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"2a1309e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La<\/strong><br> Sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a5e1ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5a5e1ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-42bd2c6\" data-id=\"42bd2c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef89cd0 elementor-widget elementor-widget-image-box\" data-id=\"ef89cd0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La sfida principale per Groupe SEB in termini di creazione di contenuti risiede nella capacit\u00e0 di produrre e distribuire in modo efficiente contenuti ottimizzati per le sue piattaforme di e-commerce DtoC e per gli e-retailer. Dalla sede centrale globale, i contenuti devono essere adattati ai mercati locali per promuovere le vendite online. Questo include la creazione e il copywriting delle schede prodotto principali, che vengono poi localizzate per i siti web dei vari marchi del gruppo e per le pagine ottimizzate per i vari siti di e-commerce.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d75c5 elementor-widget elementor-widget-image-box\" data-id=\"d3d75c5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La sfida consiste anche nel gestire volumi di testo molto elevati (fino a 4.000 schede prodotto all\u2019anno), mantenendo la qualit\u00e0 dei contenuti e la coerenza generale del marchio e ottimizzando la SEO per migliorare le prestazioni locali.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bb8247 notre_reponse elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bb8247\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4d27ea\" data-id=\"c4d27ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1215b2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1215b2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9d57119\" data-id=\"9d57119\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f3c75 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e5f3c75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1.avif\" class=\"attachment-full size-full wp-image-301710\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1.avif 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-300x145.avif 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-1024x495.avif 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-768x371.avif 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a8c14 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"75a8c14\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"350\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-mobile.png\" class=\"attachment-full size-full wp-image-301733\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-mobile.png 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-mobile-283x300.png 283w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd1812d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd1812d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-db5b35c\" data-id=\"db5b35c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac30afd e-con-full e-flex e-con e-parent\" data-id=\"ac30afd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-673f81e textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"673f81e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La nostra<\/strong> risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1cdf89 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"e1cdf89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La nostra<br \/><\/strong> risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cdafe85 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cdafe85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14867d1\" data-id=\"14867d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01d2bfa elementor-widget elementor-widget-image-box\" data-id=\"01d2bfa\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Per soddisfare le esigenze di Groupe SEB in termini di localizzazione e adattamento di contenuti testuali e visivi localizzati e ottimizzati per la SEO, Datawords ha fatto ricorso ai suoi team multiculturali e multidisciplinari. Copywriter, esperti SEO, esperti di e-commerce, traduttori e team di post-produzione lavorano a stretto contatto con la sede centrale del gruppo e con ogni mercato per garantire la stesura e la produzione di contenuti perfettamente adattati alle varie filiali internazionali: Germania, Spagna, Italia, Portogallo, Paesi Bassi, Turchia, Ungheria... La creazione di un team specializzato presso Datawords ha garantito un coordinamento efficace e un alto livello di reattivit\u00e0 durante tutto il processo di creazione, ottimizzazione, integrazione e distribuzione.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee5969 elementor-widget elementor-widget-image-box\" data-id=\"5ee5969\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Le responsabilit\u00e0 di Datawords comprendono la progettazione delle schede prodotto principali, la traduzione in 27 lingue, la localizzazione degli asset creativi e l\u2019integrazione di questi contenuti nei sistemi di Product Information Management (PIM) e Creative Asset Management (DAM) del Groupe SEB. Per migliorare il processo di localizzazione, Datawords ha implementato la sua soluzione WEZEN. Questa piattaforma non solo consente ai mercati locali di connettersi per revisionare e convalidare i testi localizzati attraverso un\u2019interfaccia pi\u00f9 facile da usare rispetto ai tradizionali file Excel, ma anche di realizzare notevoli risparmi grazie alla sua memoria di traduzione. \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86cff4f elementor-widget elementor-widget-image-box\" data-id=\"86cff4f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Infine, i team di Datawords sono anche responsabili dell\u2019implementazione e della diffusione internazionale di nuovi siti di e-commerce, nonch\u00e9 della creazione di spazi per i marchi. Questo sistema permette di mettere in evidenza i marchi sui vari siti di Groupe SEB, rafforzandone la visibilit\u00e0 e la coerenza in tutti i mercati internazionali.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60d641a our_achievements_case elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60d641a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e88486\" data-id=\"7e88486\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-466733f e-con-full e-flex e-con e-parent\" data-id=\"466733f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-12ba48f e-con-full e-flex e-con e-child\" data-id=\"12ba48f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4f4b14 e-con-full e-flex e-con e-child\" data-id=\"c4f4b14\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4d383 elementor-widget elementor-widget-image\" data-id=\"2d4d383\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"591\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2.avif\" class=\"attachment-full size-full wp-image-301756\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2.avif 590w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-300x300.avif 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-150x150.avif 150w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c67e29e cases-slider e-con-full e-flex e-con e-child\" data-id=\"c67e29e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-afc2e27 e-con-full e-flex e-con e-child\" data-id=\"afc2e27\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d5a65c1 e-con-full e-flex e-con e-child\" data-id=\"d5a65c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8c321 elementor-widget elementor-widget-image\" data-id=\"5f8c321\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-936-6.png\" class=\"attachment-full size-full wp-image-278363\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-936-6.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-936-6-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8111dbd e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8111dbd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1715c7b elementor-widget elementor-widget-image\" data-id=\"1715c7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3.avif\" class=\"attachment-full size-full wp-image-301825\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3.avif 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3-150x150.avif 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-809dc35 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"809dc35\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f53787 textchange elementor-widget elementor-widget-text-editor\" data-id=\"8f53787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOttimizzazione SEO e localizzazione<strong> delle pagine prodotto<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea0a584 resultshade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea0a584\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ddf2a6\" data-id=\"0ddf2a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d73fb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d73fb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fdc07bf\" data-id=\"fdc07bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b57470 e-con-full e-flex e-con e-parent\" data-id=\"3b57470\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2bf72 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3c2bf72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888975e textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"888975e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c982b4c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c982b4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d239781\" data-id=\"d239781\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e64ca9a elementor-widget elementor-widget-image-box\" data-id=\"e64ca9a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">I processi messi in atto per facilitare la collaborazione tra i team di Groupe SEB e Datawords hanno portato a un aumento significativo del numero di risorse localizzate e integrate, nonch\u00e9 a una riduzione dei costi del 20%.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2149863 elementor-widget elementor-widget-image-box\" data-id=\"2149863\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Questi miglioramenti hanno permesso a Groupe SEB di rafforzare la propria presenza online su scala globale, garantendo la coerenza dei contenuti e dei messaggi diffusi nei diversi mercati. Questa collaborazione sottolinea non solo l\u2019importanza, ma anche il grande potenziale della localizzazione dei contenuti come parte di una strategia di marketing globale.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso di studio: Strategia di ottimizzazione SEO e localizzazione delle pagine prodotto per Groupe SEB<\/p>\n","protected":false},"author":2,"featured_media":308544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[975],"tags":[],"class_list":["post-167558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-it-ch-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/posts\/167558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/comments?post=167558"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/posts\/167558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/media\/308544"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/media?parent=167558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/categories?post=167558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/tags?post=167558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}