{"id":154584,"date":"2024-11-25T11:52:49","date_gmt":"2024-11-25T10:52:49","guid":{"rendered":"https:\/\/datawords.com\/les-experiences-en-ligne-et-hors-ligne-que-nous-avons-integrees-pour-augmenter-la-notoriete-darmani\/"},"modified":"2026-01-29T06:06:22","modified_gmt":"2026-01-29T05:06:22","slug":"armani-passport-la-storia-di-successo-di-un-app-rivoluzionaria","status":"publish","type":"post","link":"https:\/\/datawords.com\/it-ch\/armani-passport-la-storia-di-successo-di-un-app-rivoluzionaria\/","title":{"rendered":"Le esperienze online e offline che abbiamo integrato per aumentare la brand awareness di Armani"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"154584\" class=\"elementor elementor-154584 elementor-153016\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01d8c1e hero-production e-flex e-con-boxed e-con e-parent\" data-id=\"01d8c1e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-da7e8f4 e-con-full e-flex e-con e-child\" data-id=\"da7e8f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0d9fc elementor-widget elementor-widget-image\" data-id=\"3d0d9fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"394\" height=\"178\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/logo-armani-BEAUTY-BLANC-1.png\" class=\"attachment-full size-full wp-image-275010\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/logo-armani-BEAUTY-BLANC-1.png 394w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/logo-armani-BEAUTY-BLANC-1-300x136.png 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdf4ff textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"1fdf4ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Esperienze on\/offline per <\/strong><br \/>la brand awareness<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c7ec4 textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"05c7ec4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Esperienze on\/offline per <\/strong> la brand awareness\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-745f763 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"745f763\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3433e\" data-id=\"5b3433e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5de482e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5de482e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-82e0510\" data-id=\"82e0510\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c2d66 e-con-full e-flex e-con e-parent\" data-id=\"e9c2d66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4f92e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1f4f92e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industria<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5ab69 elementor-widget elementor-widget-heading\" data-id=\"bb5ab69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Moda e prodotti di lusso<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9ecdc3 e-con-full e-flex e-con e-parent\" data-id=\"b9ecdc3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-107c662 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"107c662\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servizio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1f710 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2d1f710\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Gestione dell\u2019esperienza cliente 24\/7<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1406740 miche_shadow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1406740\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00a93a5\" data-id=\"00a93a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c229b7a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c229b7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-94d140a\" data-id=\"94d140a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a839bdf elementor-widget elementor-widget-image-box\" data-id=\"a839bdf\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Armani ha voluto aumentare la propria brand awareness con una boutique temporanea Armani Beauty. Per aiutarli, abbiamo sviluppato un\u2019applicazione mobile rivoluzionaria: Armani Passport. L\u2019applicazione ha registrato quasi 20.000 iscrizioni e ha raccolto dati importanti per Armani.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce8476a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce8476a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84e7a37\" data-id=\"84e7a37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-931777b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"931777b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63e970e\" data-id=\"63e970e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-823376e e-con-full e-flex e-con e-parent\" data-id=\"823376e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ee0e3 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"f9ee0e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La<\/strong> Sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4bb4a textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"2b4bb4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La<\/strong><br> Sfida<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9f35e5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f9f35e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-575ab10\" data-id=\"575ab10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc8ad62 elementor-widget elementor-widget-image-box\" data-id=\"bc8ad62\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Fondata nel 1975 dallo stilista Giorgio Armani, Armani \u00e8 una Maison di moda e beni di lusso italiana che offre abbigliamento pr\u00eat-\u00e0-porter da uomo e da donna, accessori, orologi, occhiali, gioielli, profumi e cosmetici.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc1aea elementor-widget elementor-widget-image-box\" data-id=\"bbc1aea\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Volendo aumentare l\u2019esposizione del proprio marchio a Hong Kong e incrementare la brand awareness, Armani ci ha affidato questo progetto nel 2018.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2d2675 notre_reponse elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2d2675\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da00259\" data-id=\"da00259\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-31b41a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31b41a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd3d4c2\" data-id=\"fd3d4c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9180cab elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"9180cab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-5-1.png\" class=\"attachment-full size-full wp-image-274885\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-5-1.png 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-5-1-300x145.png 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-5-1-1024x495.png 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-5-1-768x371.png 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42602e5 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"42602e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"351\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-12.png\" class=\"attachment-full size-full wp-image-274910\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-12.png 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-108-12-282x300.png 282w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c446dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c446dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2395a8b\" data-id=\"2395a8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7a2a6 e-con-full e-flex e-con e-parent\" data-id=\"2d7a2a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e095c8 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"4e095c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La nostra <\/strong>risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4e06b textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"3a4e06b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La nostra <\/strong><br>risposta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ad6f3fb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ad6f3fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-60f765e\" data-id=\"60f765e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-903cbab elementor-widget elementor-widget-image-box\" data-id=\"903cbab\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Il cliente si stava preparando a organizzare un evento per la boutique temporanea Armani Beauty presso il centro commerciale Harbour City di Tsim Sha Tsui e aveva invitato l\u2019attrice Qin Lan, nota per il ruolo dell\u2019imperatrice Fuca nella serie di successo La storia del Palazzo Yanxi. Per aiutare il nostro cliente a raggiungere il suo obiettivo, abbiamo sviluppato Armani Passport, un\u2019applicazione mobile con una serie di funzioni. Con Uri, l\u2019iconico gorilla del marchio, l\u2019applicazione univa attivit\u00e0 offline ed esperienze online.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5aa646 elementor-widget elementor-widget-image-box\" data-id=\"c5aa646\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Gli utenti possono utilizzare l\u2019applicazione Armani Passport per :<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d301370 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d301370\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accedere all\u2019evento (utilizzando un codice QR)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">partecipare alle attivit\u00e0 e ai mini-giochi (ad esempio, scattare foto con Uri) e registrare i propri progressi<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">condividere le loro esperienze durante l\u2019evento sui social network<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">scambiare codici con regali<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accedere a una mappa dell\u2019evento<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">consultare il catalogo e fare acquisti online<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc3c591 our_achievements_case elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc3c591\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7ddfb4\" data-id=\"c7ddfb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d47b9 e-con-full e-flex e-con e-parent\" data-id=\"c2d47b9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-662c0ec e-con-full e-flex e-con e-child\" data-id=\"662c0ec\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b763ba2 e-con-full e-flex e-con e-child\" data-id=\"b763ba2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cb604 elementor-widget elementor-widget-image\" data-id=\"f0cb604\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"591\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-128-7.png\" class=\"attachment-full size-full wp-image-274935\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-128-7.png 590w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-128-7-300x300.png 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Rectangle-128-7-150x150.png 150w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94cd97a cases-slider e-con-full e-flex e-con e-child\" data-id=\"94cd97a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c9bd5d e-con-full e-flex e-con e-child\" data-id=\"8c9bd5d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9892d50 e-con-full e-flex e-con e-child\" data-id=\"9892d50\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c92ba7b elementor-widget elementor-widget-image\" data-id=\"c92ba7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-936-4.png\" class=\"attachment-full size-full wp-image-274960\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-936-4.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-936-4-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beeacdd e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"beeacdd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-603cd82 elementor-widget elementor-widget-image\" data-id=\"603cd82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-952-6.png\" class=\"attachment-full size-full wp-image-274985\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-952-6.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/Frame-952-6-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57145f1 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"57145f1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c98543 textchange elementor-widget elementor-widget-text-editor\" data-id=\"2c98543\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEsperienze online\/offline<strong><br> per amplificare la notoriet\u00e0 di Armani<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2c79a2 resultshade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2c79a2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1060045\" data-id=\"1060045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-619edb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"619edb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9a508dd\" data-id=\"9a508dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3a60a e-con-full e-flex e-con e-parent\" data-id=\"ac3a60a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6e421 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3b6e421\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce68dab textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"ce68dab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Risultati<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aed5f8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"aed5f8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-49f1185\" data-id=\"49f1185\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-375179a elementor-widget elementor-widget-image-box\" data-id=\"375179a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">L\u2019approccio di marketing che prevede la fusione di esperienze online e offline non era ancora comune nel 2018. La nostra coraggiosa iniziativa ha prodotto risultati significativi:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31be3a9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"31be3a9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">quasi 19.500 persone si sono registrate sull\u2019applicazione Armani Passport nel corso della campagna<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">questo rappresenta un aumento del 25% del tasso di registrazione rispetto all\u2019anno precedente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">i dati raccolti dall\u2019applicazione Armani Passport hanno permesso al nostro cliente di analizzare in modo oggettivo l\u2019efficacia della campagna, e saranno utili anche come risorsa per le future attivit\u00e0 di CRM e di marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3c670e3 e-flex e-con-boxed e-con e-parent\" data-id=\"3c670e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce2f5fa e-con-full e-flex e-con e-child\" data-id=\"ce2f5fa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db174c5 elementor-widget elementor-widget-image\" data-id=\"db174c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"62\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/1.png\" class=\"attachment-full size-full wp-image-275060\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644562e elementor-widget elementor-widget-heading\" data-id=\"644562e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Questa collaborazione si \u00e8 rivelata un\u2019esperienza preziosa per noi. Crediamo fermamente che le esperienze online e offline, con le giuste interazioni, possano non solo aumentare il livello di coinvolgimento dei clienti, ma anche rafforzare il loro rapporto con il marchio.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La boutique temporanea Armani Beauty e l\u2019app Armani Passport hanno attirato 20.000 utenti, incrementando la brand awareness e raccogliendo dati essenziali.<\/p>\n","protected":false},"author":2,"featured_media":279942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[975],"tags":[],"class_list":["post-154584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-it-ch-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/posts\/154584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/comments?post=154584"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/posts\/154584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/media\/279942"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/media?parent=154584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/categories?post=154584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/it-ch\/wp-json\/wp\/v2\/tags?post=154584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}