Attract qualified traffic
with the help of paid search

Increase the number of visits to your website by using international sponsored link campaigns.

Datawords has established partnerships with the main search engines worldwide: Google, Baidu, Yandex, Naver, Yahoo! and Bing, to enable you to target Internet users across the whole world.

Whether for branding or ROI purposes, the localization of your paid search campaigns involves adapting both to the targeted linguistic and cultural environment and to the particular technical characteristics of each search engine.

Achieving international SEM objectives

Campaigns directly targeting each local market generate better – and better-qualified – overall traffic to your website.

Based on the overall strategy, our teams propose campaign objectives, market by market, then set up the SEM campaign. Regular reporting yields good visibility of the campaigns' effectiveness.

The best keywords for each market

Our multilingual teams include native speakers, for a fully localized approach to your content. This works hand-in-hand with improved overall visibility for your brand and better-qualified traffic.

Google may be the dominant search engine in Europe and the United States, but elsewhere other names are commonplace, such as Baidu in China, Yandex in Russia and Naver in South Korea.

To succeed in multilingual SEM, you need to know:

  • the detailed way each system works
  • the precise search terms used locally

Defining an Exclusive Search Strategy

Each new campaign follows an SEM strategy specifically tailored to your brand.

After analysing the structure of your website and your competitors' strategies, we establish an exclusive SEM strategy adapted to your brand's world, your requirements and your products and services.

Through our multicultural expertise, we adapt campaigns to the special requirements of each market and thus improve performance and efficiency in terms of brand notoriety and ROI.

From Click to Purchase

Optimized e-commerce campaigns boost the performance of your investment.

The results of your e-commerce campaigns are constantly monitored, allowing for strategy adjustment to maximize efficiency in terms of ROI and market share gained: from the first click to the final checkout on your e-shop.