{"id":153031,"date":"2024-11-25T12:10:45","date_gmt":"2024-11-25T11:10:45","guid":{"rendered":"https:\/\/datawords.com\/?p=153031"},"modified":"2026-02-13T13:45:21","modified_gmt":"2026-02-13T12:45:21","slug":"benefit-cosmetics-expansion-digitale-a-l-internationale-avec-datawords","status":"publish","type":"post","link":"https:\/\/datawords.com\/fr\/benefit-cosmetics-expansion-digitale-a-l-internationale-avec-datawords\/","title":{"rendered":"Benefit Cosmetics acc\u00e9l\u00e8re sa pr\u00e9sence digitale mondiale"},"content":{"rendered":"\t\t
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Benefit Cosmetics acc\u00e9l\u00e8re sa<\/strong>
pr\u00e9sence digitale mondiale<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tBenefit Cosmetics acc\u00e9l\u00e8re sa pr\u00e9sence<\/strong>\u2028digitale mondiale\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tIndustrie<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cosm\u00e9tique<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9ation et d\u00e9ploiement de contenus<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Benefit Cosmetics, l\u2019une des marques les plus tendance, prosp\u00e8res et innovantes des \u00c9tats-Unis, souhaitait augmenter sa pr\u00e9sence digitale \u00e0 l\u2019international. D\u00e9couvrez comment leur collaboration avec Datawords leur a permis d\u2019y parvenir.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le<\/strong> D\u00e9fi<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le<\/strong>
D\u00e9fi<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPasser de 1\u00a0\u00e0 plus de 40\u00a0march\u00e9s en moins de 2\u00a0ans (digital)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMaintenir un discours et une identit\u00e9 de marque coh\u00e9rents<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tG\u00e9rer le contenu international gr\u00e2ce \u00e0 des plateformes technologiques<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAccro\u00eetre la visibilit\u00e9 de la marque et la pertinence SEO<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Notre<\/strong> r\u00e9ponse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Notre<\/strong>
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tUn mod\u00e8le organis\u00e9 avec moins de flux de communication<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tFusion de la technologie, de la culture et du contenu<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCompr\u00e9hension approfondie des diff\u00e9rents march\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tStrat\u00e9gies de SEO optimis\u00e9es pour chaque march\u00e9 local<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Benefit Cosmetics acc\u00e9l\u00e8re sa\u2028pr\u00e9sence digitale mondiale<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Les<\/strong> R\u00e9sultats<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Les<\/strong>
      \nR\u00e9sultats<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tD\u00e9veloppement sur 42\u00a0march\u00e9s internationaux gr\u00e2ce au digital<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPlus d\u2019un million de nouveaux visiteurs chaque ann\u00e9e sur les sites localis\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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        Le message et l\u2019histoire de Benefit Cosmetics n\u2019ont jamais \u00e9t\u00e9 aussi coh\u00e9rents dans le monde, et nous avons d\u00e9velopp\u00e9 sur les march\u00e9s locaux une position que nous n\u2019avions m\u00eame pas envisag\u00e9e.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Emily Dupuis
        Chef de projet op\u00e9rations web – Benefit Cosmetics<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Benefit Cosmetics booste sa pr\u00e9sence digitale mondiale gr\u00e2ce \u00e0 Datawords, une collaboration qui renforce son rayonnement international de mani\u00e8re innovante.<\/p>\n","protected":false},"author":2,"featured_media":203261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-153031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/posts\/153031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/comments?post=153031"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/posts\/153031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/media\/203261"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/media?parent=153031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/categories?post=153031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/fr\/wp-json\/wp\/v2\/tags?post=153031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}