{"id":286818,"date":"2024-11-25T11:42:46","date_gmt":"2024-11-25T10:42:46","guid":{"rendered":"https:\/\/datawords.com\/tods-coree-strategie-de-marketing-digitales-innovantes-basee-sur-l-emotion\/"},"modified":"2026-02-04T10:53:52","modified_gmt":"2026-02-04T09:53:52","slug":"tods-coree-strategie-de-marketing-digitales-innovantes-basee-sur-l-emotion","status":"publish","type":"post","link":"https:\/\/datawords.com\/fr-lu\/tods-coree-strategie-de-marketing-digitales-innovantes-basee-sur-l-emotion\/","title":{"rendered":"Comment Tod\u2019s a activ\u00e9 sa\u2028strat\u00e9gie digitale en Cor\u00e9e"},"content":{"rendered":"\t\t
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Comment Tod\u2019s a activ\u00e9 sa\u2028<\/strong>
strat\u00e9gie digitale en Cor\u00e9e<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tComment Tod\u2019s a activ\u00e9 sa\u2028<\/strong>strat\u00e9gie digitale en Cor\u00e9e\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tIndustrie<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Luxe<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9ploiement tous types de contenus<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La Maison italienne Tod\u2019s a eu recourt \u00e0 de nombreuses techniques de marketing r\u00e9centes pour attirer les millenials et la g\u00e9n\u00e9ration Z, des g\u00e9n\u00e9rations qui s\u2019adaptent rapidement aux nouvelles tendances. D\u00e9couvrez comment les professionnels du marketing de Datawords ont su \u00e9veiller l\u2019int\u00e9r\u00eat des clients \u00e0 l\u2019aide de canaux locaux tels que KakaoTalk et Naver ainsi qu\u2019un filtre de r\u00e9alit\u00e9 augment\u00e9e sur Instagram.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le<\/strong> D\u00e9fi<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le<\/strong>
D\u00e9fi<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tod\u2019s Korea a identifi\u00e9 un besoin en mati\u00e8re de techniques de marketing digital pour communiquer avec les clients locaux en ligne comme hors ligne, et pour aider la marque \u00e0 proposer des produits issus d\u2019un artisanat d\u2019exception en Cor\u00e9e de fa\u00e7on plus efficace.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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C\u2019est pourquoi Tod\u2019s Korea souhaitait faire appel \u00e0 une agence internationale ayant une grande exp\u00e9rience en marketing localis\u00e9 pour des marques de luxe en Cor\u00e9e tout en pouvant communiquer efficacement avec son si\u00e8ge social en Italie.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Notre<\/strong> r\u00e9ponse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre<\/strong>
\nr\u00e9ponse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fort de son exp\u00e9rience avec de nombreuses r\u00e9f\u00e9rences de marques de mode de luxe et gr\u00e2ce \u00e0 un plan marketing pr\u00e9cis, Datawords a r\u00e9ussi \u00e0 \u00e9tablir un partenariat de marketing num\u00e9rique avec Tod\u2019s Korea.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Outre les campagnes publicitaires num\u00e9riques classiques, Datawords a propos\u00e9 diverses campagnes O2O pour que Tod\u2019s puisse diversifier son exp\u00e9rience client.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tComment Tod\u2019s a activ\u00e9 sa\u2028strat\u00e9gie digitale en Cor\u00e9e<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les<\/strong> R\u00e9sultats<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les<\/strong>
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En plus de campagnes publicitaires classiques sur Navier et Kakao, Datawords a d\u00e9ploy\u00e9 diverses techniques marketing. Tout en faisant la publicit\u00e9 des boutiques \u00e9ph\u00e9m\u00e8res physiques de Tod\u2019s, Datawords a cr\u00e9\u00e9 des \u00e9motic\u00f4nes et des coupons \u00e9motic\u00f4nes pour augmenter le nombre d\u2019abonn\u00e9s sur la cha\u00eene KakaoTalk de Tod\u2019s. Ces efforts ont permis d\u2019augmenter consid\u00e9rablement le nombre d\u2019abonn\u00e9s.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Datawords a \u00e9galement cr\u00e9\u00e9 un filtre de r\u00e9alit\u00e9 augment\u00e9e sur Instagram par le biais de WHATSQUARE, une filiale de Datawords, afin de promouvoir efficacement la marque aux clients de Cor\u00e9e et du reste du monde.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le nombre d\u2019abonn\u00e9s pour Tod\u2019s Korea sur KakaoTalk est pass\u00e9 de 50 000 avant la campagne \u00e0 120 000 apr\u00e8s, soit un gain d\u2019environ 72 000 abonn\u00e9s. Le filtre de r\u00e9alit\u00e9 augment\u00e9e a permis de refl\u00e9ter l\u2019esprit italien de la marque de fa\u00e7on originale, et le projet a \u00e9t\u00e9 couronn\u00e9 de succ\u00e8s.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gr\u00e2ce \u00e0 la campagne d\u2019\u00e9motic\u00f4nes sur KakaoTalk pour Tod\u2019s Korea, de nombreuses autres marques de luxe ont demand\u00e9 \u00e0 Datawords de cr\u00e9er leurs \u00e9motic\u00f4nes, ce qui a permis \u00e0 Datawords d\u2019augmenter la satisfaction des clients en fonction de leur exp\u00e9rience. \u00c0 l\u2019avenir, Datawords compte poursuivre son utilisation de m\u00e9thodes de marketing digital innovantes et cr\u00e9atives.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez la successtory de Tod\u2019s en Cor\u00e9e du Sud. KakaoTalk, Naver et Instagram de nouveaux leviers pour capter l’attention des millenials et de la g\u00e9n\u00e9ration Z.<\/p>\n","protected":false},"author":2,"featured_media":253241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[972],"tags":[],"class_list":["post-286818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/posts\/286818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/comments?post=286818"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/posts\/286818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/media\/253241"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/media?parent=286818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/categories?post=286818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/fr-lu\/wp-json\/wp\/v2\/tags?post=286818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}