{"id":89483,"date":"2023-06-29T10:22:48","date_gmt":"2023-06-29T08:22:48","guid":{"rendered":"https:\/\/datawords.com\/campagne-de-communication-multiculturelle\/"},"modified":"2025-11-06T02:57:24","modified_gmt":"2025-11-06T01:57:24","slug":"campagne-de-communication-multiculturelle","status":"publish","type":"page","link":"https:\/\/datawords.com\/fr-ch\/campagne-de-communication-multiculturelle\/","title":{"rendered":"Campagne de communication multiculturelle"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89483\" class=\"elementor elementor-89483 elementor-6375\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c46e49c e-flex e-con-boxed e-con e-parent\" data-id=\"c46e49c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/datawords.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/showreel_87s_part_of_datawords-1080p.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-1273beb e-con-full e-flex e-con e-child\" data-id=\"1273beb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c7446 textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"e3c7446\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Cr\u00e9ez du contenu qui touche le c\u0153ur<\/strong><br> de chaque culture !<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c053d1 textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"7c053d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Cr\u00e9ez du contenu qui touche le c\u0153ur<\/strong> de chaque culture !<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b6c42d nos-valeurs e-flex e-con-boxed e-con e-parent\" data-id=\"5b6c42d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1fc0d61 e-con-full e-flex e-con e-child\" data-id=\"1fc0d61\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f42e316 e-con-full e-flex e-con e-child\" data-id=\"f42e316\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c7372 elementor-widget elementor-widget-heading\" data-id=\"78c7372\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\n\nLes consommateurs ne se souviennent pas forc\u00e9ment de ce que vous leur avez dit, mais ils se souviennent des \u00e9motions que vous leur avez fait ressentir. Or, les \u00e9motions sont \u00e9troitement li\u00e9es \u00e0 la culture !<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66154fd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"66154fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\n\nC'est pourquoi, chez Datawords,\u00a0nous cr\u00e9ons et adaptons des contenus de marque qui r\u00e9v\u00e8lent les sensibilit\u00e9s \u00e9motionnelles propres \u00e0 chaque culture n\u2019importe o\u00f9, n\u2019importe quand, sur n\u2019importe quel canal.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-690076f notre-kredos e-con-full e-flex e-con e-child\" data-id=\"690076f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-761d7cd e-flex e-con-boxed e-con e-child\" data-id=\"761d7cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfcf26 elementor-widget elementor-widget-heading\" data-id=\"2bfcf26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">notre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c608c elementor-widget elementor-widget-heading\" data-id=\"39c608c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">approche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b97cc15 notre-kredo e-flex e-con-boxed e-con e-child\" data-id=\"b97cc15\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e95330d e-con-full shape-content-right e-flex e-con e-child\" data-id=\"e95330d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78811e5 employees-matter elementor-widget elementor-widget-image-box\" data-id=\"78811e5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">La sp\u00e9cificit\u00e9 culturelle au c\u0153ur de la cr\u00e9ation<\/h3><p class=\"elementor-image-box-description\">\n\nEn collectant et analysant les donn\u00e9es locales dans plus de 25 pays, nous sommes en mesure de comprendre les particularit\u00e9s de vos march\u00e9s. Nous recommandons ensuite une strat\u00e9gie cr\u00e9ative adapt\u00e9e ainsi qu'une production de contenus r\u00e9pondant aux besoins d\u2019adaptation culturelle. Nous vous accompagnons du d\u00e9but du projet jusqu'au d\u00e9ploiement de vos contenus, dans plus de 160 pays. Gr\u00e2ce \u00e0 notre organisation d\u00e9centralis\u00e9e, nous g\u00e9rons la derni\u00e8re \u00e9tape (ou \u00ab dernier kilom\u00e8tre \u00bb) de la cr\u00e9ation locale, en tenant compte des contraintes globales.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e61e61 e-con-full shape-content-right e-flex e-con e-child\" data-id=\"9e61e61\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feaa363 employees-matter elementor-widget elementor-widget-image-box\" data-id=\"feaa363\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Un studio multiculturel au c\u0153ur de notre mod\u00e8le<\/h3><p class=\"elementor-image-box-description\">\n\nPour renforcer votre image de marque aupr\u00e8s de chaque culture, nous disposons en interne d\u2019installations destin\u00e9es \u00e0 la production et \u00e0 la post-production (audio, photo et vid\u00e9o) sur chaque continent. Ces studios vous permettent de r\u00e9aliser vos projets internationaux, mais aussi de r\u00e9pondre tr\u00e8s rapidement aux besoins de vos \u00e9quipes locales tout en maintenant une v\u00e9ritable coh\u00e9rence de marque.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f856665 e-con-full e-flex e-con e-child\" data-id=\"f856665\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e524106 e-con-full e-flex e-con e-child\" data-id=\"e524106\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a7b27 elementor-widget elementor-widget-image\" data-id=\"20a7b27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"84\" height=\"63\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/2.png\" class=\"attachment-full size-full wp-image-222546\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a11212c elementor-widget elementor-widget-heading\" data-id=\"a11212c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">En int\u00e9grant les donn\u00e9es multiculturelles d\u00e8s la phase de cr\u00e9ation, nous stimulons la croissance des marques \u00e0 l'\u00e9chelle internationale tout en maintenant une coh\u00e9rence globale<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d3aac elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e1d3aac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J\u00e9r\u00f4me Houdry <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f921c elementor-widget elementor-widget-heading\" data-id=\"a3f921c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pr\u00e9sident de 87 Seconds*<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafbf3d elementor-widget elementor-widget-heading\" data-id=\"aafbf3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">*Agence cr\u00e9ative de Datawords<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ez du contenu qui touche le c\u0153ur de chaque culture ! Cr\u00e9ez du contenu qui touche le c\u0153ur de chaque culture ! Les consommateurs ne se souviennent pas forc\u00e9ment de ce que vous leur avez dit, mais ils se souviennent des \u00e9motions que vous leur avez fait ressentir. Or, les \u00e9motions sont \u00e9troitement li\u00e9es \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89485,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-89483","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/fr-ch\/wp-json\/wp\/v2\/pages\/89483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/fr-ch\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/datawords.com\/fr-ch\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-ch\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-ch\/wp-json\/wp\/v2\/comments?post=89483"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/fr-ch\/wp-json\/wp\/v2\/pages\/89483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-ch\/wp-json\/wp\/v2\/media\/89485"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/fr-ch\/wp-json\/wp\/v2\/media?parent=89483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}