{"id":167524,"date":"2025-03-11T10:01:14","date_gmt":"2025-03-11T09:01:14","guid":{"rendered":"https:\/\/datawords.com\/?p=167524"},"modified":"2026-02-20T13:36:07","modified_gmt":"2026-02-20T12:36:07","slug":"groupe-seb","status":"publish","type":"post","link":"https:\/\/datawords.com\/fr-ca\/groupe-seb\/","title":{"rendered":"Strat\u00e9gie d\u2019Optimisation SEO des Pages Produits pour le Groupe SEB"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"167524\" class=\"elementor elementor-167524 elementor-166655\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb39a2e hero-production e-flex e-con-boxed e-con e-parent\" data-id=\"bb39a2e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d20340d e-con-full e-flex e-con e-child\" data-id=\"d20340d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e0e17 elementor-widget elementor-widget-image\" data-id=\"d1e0e17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"208\" height=\"93\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/Groupe_SEB_-_Logo-1.svg\" class=\"attachment-full size-full wp-image-199755\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c602858 textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"c602858\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOptimisation &amp; Localisation<br><strong>des Pages Produits<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8f633 textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"8e8f633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOptimisation &amp; Localisation <strong>des Pages Produits<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b286d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b286d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dff72ff\" data-id=\"dff72ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48817db elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"48817db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aea3da7\" data-id=\"aea3da7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6826a51 e-con-full e-flex e-con e-parent\" data-id=\"6826a51\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d1772 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"54d1772\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industrie<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e4add elementor-widget elementor-widget-heading\" data-id=\"d4e4add\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00c9lectromenager<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-152cf32 e-con-full e-flex e-con e-parent\" data-id=\"152cf32\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad412ed elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ad412ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2026a elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ed2026a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">D\u00e9ploiement de contenus<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1601ea4 miche_shadow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1601ea4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5073b6\" data-id=\"e5073b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56321d5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"56321d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-22507d2\" data-id=\"22507d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fceb931 elementor-widget elementor-widget-image-box\" data-id=\"fceb931\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Le Groupe SEB\u00a0est un leader mondial dans le domaine des petits appareils domestiques, comprenant des marques renomm\u00e9es telles que Rowenta, Lagostina, Tefal, KRUPS, et Moulinex, op\u00e9rant dans pr\u00e8s de 150 pays. Depuis ses d\u00e9buts, le Groupe SEB s'est engag\u00e9 \u00e0 fournir des produits innovants et de qualit\u00e9.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82bc6cb elementor-widget elementor-widget-image-box\" data-id=\"82bc6cb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La strat\u00e9gie multi-marques du groupe lui permet de r\u00e9pondre efficacement aux diverses attentes des consommateurs mondiaux, chaque marque ciblant des attitudes sp\u00e9cifiques des consommateurs. Chaque marque maintient son identit\u00e9 propre, valoris\u00e9e \u00e0 travers un assortiment distinct, des fonctionnalit\u00e9s innovantes, un design unique, son propre e-commerce et une communication cibl\u00e9e.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2024d4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2024d4a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c33f3f\" data-id=\"2c33f3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34ec867 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34ec867\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5a66fa8\" data-id=\"5a66fa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d686197 e-con-full e-flex e-con e-parent\" data-id=\"d686197\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09db1b0 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"09db1b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Le<\/strong> D\u00e9fi<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b4d77 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"67b4d77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Le<\/strong><br> D\u00e9fi<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0bf3f0c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bf3f0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4229785\" data-id=\"4229785\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92f97bb elementor-widget elementor-widget-image-box\" data-id=\"92f97bb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Le principal d\u00e9fi pour le Groupe SEB en mati\u00e8re de cr\u00e9ation de contenus r\u00e9side dans la capacit\u00e9 \u00e0 produire et d\u00e9ployer efficacement des contenus optimis\u00e9s pour leurs plateformes e-commerce DtoC et les e-retailers. Depuis le si\u00e8ge mondial, les contenus doivent \u00eatre adapt\u00e9s aux march\u00e9s locaux pour stimuler les ventes en ligne. Cela inclut la cr\u00e9ation et le copywriting de fiches produits master ensuite localis\u00e9es pour les sites internet des diff\u00e9rentes marques du groupe, et des pages enrichies pour divers e-retailers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773c134 elementor-widget elementor-widget-image-box\" data-id=\"773c134\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Le d\u00e9fi r\u00e9side \u00e9galement dans la gestion de tr\u00e8s gros volumes de texte (jusqu'\u00e0 4000 fiches produits par an), tout en maintenant la conformit\u00e9 du contenu, la coh\u00e9rence globale des marques, et en optimisant le SEO pour am\u00e9liorer les performances locales.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39c977b notre_reponse elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39c977b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5033fdf\" data-id=\"5033fdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9bde12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9bde12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0cc9494\" data-id=\"0cc9494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1399d1c elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1399d1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1.avif\" class=\"attachment-full size-full wp-image-301721\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1.avif 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-300x145.avif 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-1024x495.avif 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-768x371.avif 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d574259 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"d574259\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"350\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-mobile.png\" class=\"attachment-full size-full wp-image-301744\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-mobile.png 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-mobile-283x300.png 283w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-828fa48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"828fa48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d643ef0\" data-id=\"d643ef0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-624b1c6 e-con-full e-flex e-con e-parent\" data-id=\"624b1c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a74d2e2 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"a74d2e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Notre<\/strong> r\u00e9ponse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-089cf79 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"089cf79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Notre<\/strong><br>\nr\u00e9ponse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-013b655 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"013b655\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c201339\" data-id=\"c201339\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edf2c65 elementor-widget elementor-widget-image-box\" data-id=\"edf2c65\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Pour r\u00e9pondre aux besoins du Groupe SEB en mati\u00e8re de\u00a0localisation et d\u2019adaptation de contenus textuels et visuels localis\u00e9s et optimis\u00e9s SEO, Datawords a mobilis\u00e9 ses \u00e9quipes multiculturelles pluri-disciplinaires. Ces copy-writers, experts SEO, experts e-commerce, traducteurs et les \u00e9quipes de post-productions travaillent \u00e9troitement avec le si\u00e8ge mondial du groupe, et chaque march\u00e9 pour assurer la\u00a0r\u00e9daction et la production de contenus parfaitement adapt\u00e9s aux diff\u00e9rentes filiales internationales\u00a0: Allemagne, Espagne, Italie, Portugal, Pays-Bas, Turquie, Hongrie... La constitution d'une \u00e9quipe d\u00e9di\u00e9e chez Datawords a permis d'assurer une coordination efficace et une grande r\u00e9activit\u00e9 tout au long du processus de cr\u00e9ation, d'optimisation, d'int\u00e9gration et de d\u00e9ploiement.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-187cac6 elementor-widget elementor-widget-image-box\" data-id=\"187cac6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Les responsabilit\u00e9s de Datawords incluent la conception de fiches produits masters, la traduction en 27 langues, la localisation des assets cr\u00e9atifs, et l'int\u00e9gration de ces contenus dans les syst\u00e8mes de gestion de l'information produit (PIM) et de gestion des assets cr\u00e9atifs (DAM) du Groupe SEB. Pour am\u00e9liorer le processus de localisation, Datawords a mis en place sa solution WEZEN. Cette plateforme permet aux march\u00e9s locaux non seulement de se connecter pour revoir et valider les textes localis\u00e9s via une interface plus user-friendly que les traditionnels fichiers Excel, mais aussi de r\u00e9aliser des \u00e9conomies significatives gr\u00e2ce \u00e0 sa m\u00e9moire de traduction.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9758c6c elementor-widget elementor-widget-image-box\" data-id=\"9758c6c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Enfin, les \u00e9quipes de Datawords sont \u00e9galement responsables de la mise en \u0153uvre et du d\u00e9ploiement \u00e0 l\u2019international des nouveaux sites e-commerce, ainsi que de la cr\u00e9ation de \"brand corners\". Ce dispositif permet de mettre en valeur les marques sur les diff\u00e9rents sites du Groupe SEB, renfor\u00e7ant ainsi leur visibilit\u00e9 et leur coh\u00e9rence \u00e0 travers les march\u00e9s internationaux.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f93c390 photo-slider our_achievements_case elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f93c390\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75da88c\" data-id=\"75da88c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae0754 e-con-full e-flex e-con e-parent\" data-id=\"2ae0754\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e6d1497 e-con-full e-flex e-con e-child\" data-id=\"e6d1497\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c6aed0 e-con-full e-flex e-con e-child\" data-id=\"4c6aed0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68eccf8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"68eccf8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"591\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2.avif\" class=\"attachment-full size-full wp-image-301767\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2.avif 590w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-300x300.avif 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-150x150.avif 150w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce6f7d elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"cce6f7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"189\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-mobile.avif\" class=\"attachment-full size-full wp-image-301790\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-mobile.avif 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-mobile-300x172.avif 300w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6b417c cases-slider e-con-full e-flex e-con e-child\" data-id=\"c6b417c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-08a4834 e-con-full e-flex e-con e-child\" data-id=\"08a4834\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c67ca81 e-con-full e-flex e-con e-child\" data-id=\"c67ca81\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4fcea elementor-widget elementor-widget-image\" data-id=\"9d4fcea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-6-2.png\" class=\"attachment-full size-full wp-image-253615\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-6-2.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-6-2-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fa8a9a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8fa8a9a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2e0cf elementor-widget elementor-widget-image\" data-id=\"6c2e0cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3.avif\" class=\"attachment-full size-full wp-image-301836\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3.avif 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3-150x150.avif 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f355b62 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"f355b62\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ce94d textchange elementor-widget elementor-widget-text-editor\" data-id=\"f7ce94d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimisation &amp; localisation <strong>des pages produits<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bebcec resultshade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bebcec\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71a837c\" data-id=\"71a837c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b3f393b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3f393b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-af5054d\" data-id=\"af5054d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a389497 e-con-full e-flex e-con e-parent\" data-id=\"a389497\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8acb5b0 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"8acb5b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Les<\/strong> R\u00e9sultats<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e8116 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"99e8116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Les<\/strong><br>\nR\u00e9sultats<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0345e02 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0345e02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-54d0319\" data-id=\"54d0319\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cc4ad elementor-widget elementor-widget-image-box\" data-id=\"38cc4ad\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Les processus mis en place pour fluidifier la collaboration entre les \u00e9quipes du Groupe SEB et Datawords ont men\u00e9 \u00e0 une augmentation significative du nombre d'assets localis\u00e9s et int\u00e9gr\u00e9s, ainsi qu'\u00e0 une\u00a0r\u00e9duction des co\u00fbts de 20%.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b07029b elementor-widget elementor-widget-image-box\" data-id=\"b07029b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Ces am\u00e9liorations ont permis au Groupe SEB de\u00a0renforcer sa pr\u00e9sence en ligne \u00e0 l'\u00e9chelle mondiale, en assurant une coh\u00e9rence dans les contenus et les messages diffus\u00e9s sur diff\u00e9rents march\u00e9s. Cette collaboration souligne non seulement l'importance, mais \u00e9galement le potentiel consid\u00e9rable de la localisation des contenus dans une strat\u00e9gie marketing globale.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie d\u2019optimisation SEO et de localisation des pages produits pour Groupe SEB<\/p>\n","protected":false},"author":2,"featured_media":308555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[984],"tags":[],"class_list":["post-167524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-fr-ca-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/posts\/167524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/comments?post=167524"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/posts\/167524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/media\/308555"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=167524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/categories?post=167524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/tags?post=167524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}