{"id":153937,"date":"2024-11-25T12:15:21","date_gmt":"2024-11-25T11:15:21","guid":{"rendered":"https:\/\/datawords.com\/comment-loreal-professionnel-usa-a-augmente-le-taux-de-conversion-de-son-site-de-50\/"},"modified":"2026-02-04T13:00:29","modified_gmt":"2026-02-04T12:00:29","slug":"loreal-professionnel-usa-strategie-omnicanal-and-seo-local","status":"publish","type":"post","link":"https:\/\/datawords.com\/fr-ca\/loreal-professionnel-usa-strategie-omnicanal-and-seo-local\/","title":{"rendered":"Comment L\u2019Or\u00e9al Professionnel USA a augment\u00e9 le taux de conversion de son site de 50\u00a0%"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tL\u2019Or\u00e9al Professionnel USA booste son<\/strong>
taux de conversion de 50\u202f%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tL\u2019Or\u00e9al Professionnel USA booste son<\/strong> taux de conversion de 50\u202f%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tIndustrie<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beaut\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9ation de contenus de marque<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u2019Or\u00e9al Professionnel USA souhaitait mettre en place un processus pour publier r\u00e9guli\u00e8rement des contenus inspirants sur son site web. D\u00e9couvrez comment leur collaboration avec Datawords les a aid\u00e9s\u00a0:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le<\/strong> D\u00e9fi<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le<\/strong>
D\u00e9fi<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProposer du nouveau contenu tous les jours<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCr\u00e9er plusieurs points pour inciter les consommateurs \u00e0 se rendre au salon<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAm\u00e9liorer les classements SEO<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTrouver de nouvelles fa\u00e7ons d\u2019engager les clients sur les r\u00e9seaux sociaux<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Notre<\/strong> r\u00e9ponse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Notre<\/strong>
    r\u00e9ponse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProcessus de webmastering industrialis\u00e9 avec Sitecore<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTemps de traitement moyen par demande de mise \u00e0 jour\u00a0: 3\u00a0heures<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tNombre de mises \u00e0 jour r\u00e9alis\u00e9es en\u00a02017\u00a0: 180<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tL\u2019Or\u00e9al Professionnel USA booste son<\/strong> taux de conversion de 50\u202f%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Les<\/strong> R\u00e9sultats<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Les<\/strong>
      \nR\u00e9sultats<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAugmentation du volume de trafic de 15\u00a0%<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLe taux de rebond a chut\u00e9 en passant de 58\u00a0% \u00e0 19\u00a0%, ce qui t\u00e9moigne d\u2019une am\u00e9lioration de la qualit\u00e9 des visites<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLe taux de conversion a augment\u00e9 de 48\u00a0% (utilisateurs redirigeant vers des sites revendeurs)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Datawords a aid\u00e9 L\u2019Or\u00e9al Pro USA \u00e0 publier du contenu inspirant quotidiennement, optimiser le SEO et attirer des clients vers les salons gr\u00e2ce \u00e0 Sitecore.<\/p>\n","protected":false},"author":2,"featured_media":226572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[984],"tags":[],"class_list":["post-153937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-fr-ca-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/posts\/153937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/comments?post=153937"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/posts\/153937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/media\/226572"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=153937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/categories?post=153937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/fr-ca\/wp-json\/wp\/v2\/tags?post=153937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}