{"id":167737,"date":"2025-03-11T10:01:14","date_gmt":"2025-03-11T09:01:14","guid":{"rendered":"https:\/\/datawords.com\/?p=167737"},"modified":"2026-01-15T11:48:28","modified_gmt":"2026-01-15T10:48:28","slug":"groupe-seb","status":"publish","type":"post","link":"https:\/\/datawords.com\/es\/groupe-seb\/","title":{"rendered":"Estrategia de optimizaci\u00f3n y localizaci\u00f3n de las p\u00e1ginas de productos para el grupo multimarca SEB"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"167737\" class=\"elementor elementor-167737 elementor-166655\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262b96a hero-production e-flex e-con-boxed e-con e-parent\" data-id=\"262b96a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-009a0aa e-con-full e-flex e-con e-child\" data-id=\"009a0aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7005c8a elementor-widget elementor-widget-image\" data-id=\"7005c8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"208\" height=\"93\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/Groupe_SEB_-_Logo-1.svg\" class=\"attachment-full size-full wp-image-199764\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fdb4e textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"01fdb4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Optimizaci\u00f3n y localizaci\u00f3n <strong>DE P\u00c1GINAS DE PRODUCTOS<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba5ed79 textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"ba5ed79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Optimizaci\u00f3n y localizaci\u00f3n <strong>DE P\u00c1GINAS DE PRODUCTOS<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3c012c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3c012c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-554cd51\" data-id=\"554cd51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c6e4b1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c6e4b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0cdfe28\" data-id=\"0cdfe28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a54af36 e-con-full e-flex e-con e-parent\" data-id=\"a54af36\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e90512 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3e90512\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industria\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea8cac elementor-widget elementor-widget-heading\" data-id=\"fea8cac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Electrodom\u00e9sticos<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c822a21 e-con-full e-flex e-con e-parent\" data-id=\"c822a21\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-202a302 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"202a302\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servicio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f838362 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f838362\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Despliegue de contenidos<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e134834 miche_shadow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e134834\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acbefcd\" data-id=\"acbefcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9e366ba elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9e366ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a3030d2\" data-id=\"a3030d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0a2a5f elementor-widget elementor-widget-image-box\" data-id=\"c0a2a5f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Groupe SEB es l\u00edder mundial en peque\u00f1os electrodom\u00e9sticos, con marcas tan conocidas como Rowenta, Lagostina, Tefal, KRUPS y Moulinex, que est\u00e1 presente en cerca de 150 pa\u00edses. Desde sus inicios, Groupe SEB se compromete a ofrecer productos innovadores y de calidad.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2045d4 elementor-widget elementor-widget-image-box\" data-id=\"c2045d4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La estrategia multimarca del grupo le permite atender con eficacia las distintas expectativas de los consumidores de todo el mundo, pues cada marca se dirige a segmentos concretos de consumidores. Cada marca mantiene su propia identidad y pone en valor su gama, caracter\u00edsticas innovadoras, dise\u00f1o \u00fanico, sitio de comercio electr\u00f3nico y mensajes espec\u00edficos.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e0f3c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e0f3c1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45257d1\" data-id=\"45257d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f856efc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f856efc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ba9adc0\" data-id=\"ba9adc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7f5a7 e-con-full e-flex e-con e-parent\" data-id=\"7b7f5a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9f315 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6b9f315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>El<\/strong> desaf\u00edo<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e0c90 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"90e0c90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>El<\/strong><br>\ndesaf\u00edo<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9a992a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a9a992a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-79c3828\" data-id=\"79c3828\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6140596 elementor-widget elementor-widget-image-box\" data-id=\"6140596\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">El principal reto para Groupe SEB en materia de creaci\u00f3n de contenidos reside en la capacidad de producir y desplegar de forma eficaz contenidos optimizados para sus plataformas de comercio electr\u00f3nico DtoC y los comercios electr\u00f3nicos. Desde la sede mundial, los contenidos deben adaptarse a los mercados locales para impulsar las ventas en l\u00ednea, por ejemplo mediante la creaci\u00f3n y la redacci\u00f3n de fichas de producto maestras, que posteriormente se localizan para los sitios web de las distintas marcas del grupo y para p\u00e1ginas optimizadas para diversos m electr\u00f3nicos.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f73d6e elementor-widget elementor-widget-image-box\" data-id=\"6f73d6e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">El reto tambi\u00e9n reside en gestionar vol\u00famenes muy grandes de texto (hasta 4000 fichas de producto al a\u00f1o), manteniendo al mismo tiempo la calidad del contenido y la coherencia general de la marca, y optimizando el SEO para mejorar el desempe\u00f1o local.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b7c6bf notre_reponse elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b7c6bf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de9f549\" data-id=\"de9f549\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bf4e61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bf4e61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-58971c1\" data-id=\"58971c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a3b479 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1a3b479\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1.avif\" class=\"attachment-full size-full wp-image-301729\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1.avif 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-300x145.avif 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-1024x495.avif 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-1-768x371.avif 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fb16dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fb16dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b00f9a\" data-id=\"2b00f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0721d e-con-full e-flex e-con e-parent\" data-id=\"4e0721d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d814dd textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"8d814dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Nuestra<\/strong> respuesta<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0262dd8 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"0262dd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Nuestra<\/strong><br> respuesta<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5fbdd3a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5fbdd3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5965b80\" data-id=\"5965b80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3a0f7e elementor-widget elementor-widget-image-box\" data-id=\"f3a0f7e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Para responder a las exigencias de Groupe SEB en materia de localizaci\u00f3n y adaptaci\u00f3n de contenidos textuales y visuales localizados y optimizados para SEO, Datawords recurri\u00f3 a sus equipos multiculturales y multidisciplinares. Los copy-writers, expertos en SEO, expertos en comercio electr\u00f3nico, traductores y equipos de posproducci\u00f3n trabajan en estrecha colaboraci\u00f3n con la sede mundial del grupo y cada mercado para redactar y elaborar contenidos perfectamente adaptados a las distintas filiales internacionales: Alemania, Espa\u00f1a, Italia, Portugal, Pa\u00edses Bajos, Turqu\u00eda, Hungr\u00eda... La creaci\u00f3n de un equipo especializado en Datawords garantiz\u00f3 una coordinaci\u00f3n eficaz y una gran capacidad de reacci\u00f3n durante todo el proceso de creaci\u00f3n, optimizaci\u00f3n, integraci\u00f3n y despliegue.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3226cd elementor-widget elementor-widget-image-box\" data-id=\"c3226cd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Las responsabilidades de Datawords incluyen el dise\u00f1o de fichas de productos maestras, la traducci\u00f3n a 27 idiomas, la localizaci\u00f3n de recursos creativos y la integraci\u00f3n de este contenido en los sistemas de gesti\u00f3n de informaci\u00f3n de producto (PIM) y gesti\u00f3n de activos creativos (DAM) de Groupe SEB. Para mejorar el proceso de localizaci\u00f3n, Datawords utiliza su soluci\u00f3n WEZEN. Esta plataforma no solo permite a los mercados locales conectarse para revisar y validar los textos localizados a trav\u00e9s de una interfaz m\u00e1s f\u00e1cil de usar que los archivos Excel tradicionales, sino tambi\u00e9n ahorrar de forma considerable gracias a su memoria de traducci\u00f3n. \n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e485f5a elementor-widget elementor-widget-image-box\" data-id=\"e485f5a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Por \u00faltimo, los equipos de Datawords tambi\u00e9n son responsables de la implantaci\u00f3n y el despliegue internacional de nuevos sitios de comercio electr\u00f3nico, as\u00ed como de la creaci\u00f3n de espacios de marca. Este sistema permite destaca las marcas en los distintos sitios de Groupe SEB, reforzando as\u00ed su visibilidad y coherencia en todos los mercados internacionales.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb969a9 our_achievements_case elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb969a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24bcdd1\" data-id=\"24bcdd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-053a93b e-con-full e-flex e-con e-parent\" data-id=\"053a93b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b53d2f2 e-con-full e-flex e-con e-child\" data-id=\"b53d2f2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14c8274 e-con-full e-flex e-con e-child\" data-id=\"14c8274\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc0c91 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"2fc0c91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"590\" height=\"591\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2.avif\" class=\"attachment-full size-full wp-image-301775\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2.avif 590w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-300x300.avif 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-150x150.avif 150w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c80b9 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"99c80b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"189\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-mobile.avif\" class=\"attachment-full size-full wp-image-301798\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-mobile.avif 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-2-mobile-300x172.avif 300w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34eb0e1 cases-slider e-con-full e-flex e-con e-child\" data-id=\"34eb0e1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa57a1c e-con-full e-flex e-con e-child\" data-id=\"fa57a1c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7bbfc56 e-con-full e-flex e-con e-child\" data-id=\"7bbfc56\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f10beae elementor-widget elementor-widget-image\" data-id=\"f10beae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-6-2.png\" class=\"attachment-full size-full wp-image-253624\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-6-2.png 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Frame-936-6-2-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb46fa e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5eb46fa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6bef4f elementor-widget elementor-widget-image\" data-id=\"d6bef4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3.avif\" class=\"attachment-full size-full wp-image-301844\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3.avif 283w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb-3-150x150.avif 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b119f87 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"b119f87\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15711ee textchange elementor-widget elementor-widget-text-editor\" data-id=\"15711ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimizaci\u00f3n y localizaci\u00f3n <strong>de productos<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94fa8e1 resultshade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94fa8e1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ddab24\" data-id=\"3ddab24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b9c616 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b9c616\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9be98f7\" data-id=\"9be98f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5399b e-con-full e-flex e-con e-parent\" data-id=\"5f5399b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84541c8 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"84541c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Los<\/strong> resultados<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaf93e textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"2aaf93e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Los<\/strong><br> resultados<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b52fc6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b52fc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5687a3c\" data-id=\"5687a3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f236b6 elementor-widget elementor-widget-image-box\" data-id=\"7f236b6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Los procesos instaurados para facilitar la colaboraci\u00f3n entre los equipos de Groupe SEB y Datawords han permitido aumentar significativamente el n\u00famero de recursos localizados e integrados, as\u00ed como reducir los costes un 20 %.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bae2e0 elementor-widget elementor-widget-image-box\" data-id=\"2bae2e0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Estas mejoras han permitido a Groupe SEB reforzar su presencia en l\u00ednea a escala mundial, garantizando la coherencia de los contenidos y mensajes difundidos en diferentes mercados. Esta colaboraci\u00f3n subraya no solo la importancia, sino tambi\u00e9n el gran potencial de la localizaci\u00f3n de contenidos como parte de una estrategia de marketing global.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Estudio de caso: estrategia de optimizaci\u00f3n SEO y localizaci\u00f3n de las p\u00e1ginas de productos para Groupe SEB<\/p>\n","protected":false},"author":42,"featured_media":308563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[851],"tags":[],"class_list":["post-167737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/posts\/167737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/comments?post=167737"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/posts\/167737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/media\/308563"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/media?parent=167737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/categories?post=167737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/tags?post=167737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}