{"id":128775,"date":"2024-06-27T07:45:29","date_gmt":"2024-06-27T05:45:29","guid":{"rendered":"https:\/\/datawords.com\/crecimiento-omnicanal-por-cultura\/influence\/"},"modified":"2026-01-15T11:53:30","modified_gmt":"2026-01-15T10:53:30","slug":"influence","status":"publish","type":"post","link":"https:\/\/datawords.com\/es\/influence\/","title":{"rendered":"INFLUENCE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"128775\" class=\"elementor elementor-128775 elementor-127582\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8693ed e-flex e-con-boxed e-con e-parent\" data-id=\"e8693ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80140a2 e-con-full e-flex e-con e-child\" data-id=\"80140a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba6871a textchange elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba6871a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Active la influencia para un<\/strong> engagement aut\u00e9ntico<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8b36b3 nos-valeurs e-flex e-con-boxed e-con e-parent\" data-id=\"e8b36b3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d4cbb7 e-con-full e-flex e-con e-child\" data-id=\"9d4cbb7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-886b3bf e-con-full e-flex e-con e-child\" data-id=\"886b3bf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c15c47a elementor-widget elementor-widget-heading\" data-id=\"c15c47a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">El marketing de influencia es esencial para las marcas que buscan establecer conexiones aut\u00e9nticas con los consumidores. Al recurrir a los principales l\u00edderes de opini\u00f3n (celebridades, blogueros, personalidades de las redes sociales y expertos del sector), las marcas pueden promocionar sus productos y servicios de forma aut\u00e9ntica.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46f0a28 e-flex e-con-boxed e-con e-parent\" data-id=\"46f0a28\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b76efa e-con-full e-flex e-con e-child\" data-id=\"8b76efa\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c7799c e-con-full e-flex e-con e-child\" data-id=\"2c7799c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2179db0 e-con-full e-flex e-con e-child\" data-id=\"2179db0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e66523d elementor-widget__width-inherit textchange elementor-widget elementor-widget-text-editor\" data-id=\"e66523d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>NUESTRO<\/strong><br>\nSavoir-Faire\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4afb3d1 elementor-widget elementor-widget-image-box\" data-id=\"4afb3d1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">En Datawords, destacamos en estrategias de marketing de influencia multiculturales, creando campa\u00f1as con influencers que lleguen tanto a nivel local como mundial. Nuestra red internacional garantiza que el mensaje de su marca sea potente, relevante y aut\u00e9ntico.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35b8655 e-flex e-con-boxed e-con e-parent\" data-id=\"35b8655\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-026f79c e-con-full e-flex e-con e-child\" data-id=\"026f79c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f338cd8 e-con-full e-flex e-con e-child\" data-id=\"f338cd8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f0b0f7 e-con-full e-flex e-con e-child\" data-id=\"4f0b0f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-735e8b9 elementor-widget__width-inherit textchange elementor-widget elementor-widget-text-editor\" data-id=\"735e8b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Nuestro enfoque <\/strong><br>\nmulticultural\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c16a7 elementor-widget elementor-widget-image-box\" data-id=\"03c16a7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Comenzamos cada proyecto analizando las tendencias locales, el comportamiento de los consumidores y la din\u00e1mica del mercado. Esta fase crucial de investigaci\u00f3n nos ayuda a identificar a los influencers m\u00e1s relevantes y a desarrollar mensajes que lleguen a su p\u00fablico objetivo. Nuestros equipos multiculturales, con sede en m\u00e1s de 25 pa\u00edses, captan estos matices y los incorporan a cada campa\u00f1a.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c26d59f e-flex e-con-boxed e-con e-parent\" data-id=\"c26d59f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-172809d e-con-full e-flex e-con e-child\" data-id=\"172809d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-790d5b5 e-con-full e-flex e-con e-child\" data-id=\"790d5b5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f5c0593 e-con-full e-flex e-con e-child\" data-id=\"f5c0593\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23fb9f5 elementor-widget__width-inherit textchange elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"23fb9f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>selecci\u00f3n <\/strong>\nde influencers\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e508e66 elementor-widget__width-inherit textchange elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"e508e66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>selecci\u00f3n<\/strong><br>\nde influencers\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc75c8f elementor-widget elementor-widget-image-box\" data-id=\"bc75c8f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Identificamos a los influencers que est\u00e1n perfectamente alineados con su marca y sus objetivos. Nuestros criterios de selecci\u00f3n incluyen:\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422e223 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"422e223\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">relevancia: nos aseguramos de que los influencers est\u00e1n en consonancia con la identidad y los valores de su marca.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">compromiso: damos prioridad a influencers con audiencias activas y comprometidas para lograr un mayor impacto.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-stop\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">autenticidad: elegimos a influencers que son considerados cre\u00edbles y aut\u00e9nticos por sus comunidades.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9071b08 e-flex e-con-boxed e-con e-parent\" data-id=\"9071b08\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb2725d e-con-full e-flex e-con e-child\" data-id=\"bb2725d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70d1dcb e-con-full e-flex e-con e-child\" data-id=\"70d1dcb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-82ce049 e-con-full e-flex e-con e-child\" data-id=\"82ce049\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41bba76 elementor-widget__width-inherit textchange elementor-widget elementor-widget-text-editor\" data-id=\"41bba76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>contenidos<\/strong>\natractivos<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525f3f2 elementor-widget elementor-widget-image-box\" data-id=\"525f3f2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">La creaci\u00f3n de contenidos es muy importante para nuestras estrategias de influencia. Nuestros estudios de producci\u00f3n propios, situados en varios continentes, nos permiten gestionar todo el proceso creativo, desde la concepci\u00f3n hasta la ejecuci\u00f3n. Una vez seleccionados los influencers adecuados, nuestro equipo creativo trabaja con ellos para desarrollar contenidos personalizados que capten la atenci\u00f3n y generen inter\u00e9s.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02665a elementor-widget elementor-widget-image-box\" data-id=\"c02665a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Producimos una gran variedad de contenidos, desde v\u00eddeos y fotos hasta p\u00f3dcast y entradas de blog. Cada uno se dise\u00f1a cuidadosamente para captar la esencia de la marca y se adapta a las preferencias locales. Este contenido puede aparecer en forma de publicaciones patrocinadas en las redes sociales, de art\u00edculos o de im\u00e1genes.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e667577 e-flex e-con-boxed e-con e-parent\" data-id=\"e667577\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ebd42d2 e-con-full e-flex e-con e-child\" data-id=\"ebd42d2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cb298f8 e-con-full e-flex e-con e-child\" data-id=\"cb298f8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd517bf e-con-full e-flex e-con e-child\" data-id=\"dd517bf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9af757 elementor-widget__width-inherit textchange elementor-widget elementor-widget-text-editor\" data-id=\"a9af757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Activaci\u00f3n<\/strong><br>\nde contenidos<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ab2d0 elementor-widget elementor-widget-image-box\" data-id=\"f0ab2d0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Una vez creado el contenido, nos centramos en su distribuci\u00f3n. Seleccionamos las plataformas y canales m\u00e1s relevantes para llegar eficazmente a la audiencia. Tanto si se trata de redes sociales, blogs, plataformas de streaming o en eventos en directo, nos aseguramos de que cada contenido sea visto y apreciado por el mayor n\u00famero de personas posible.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2257f0f elementor-widget elementor-widget-image-box\" data-id=\"2257f0f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Nuestras campa\u00f1as de activaci\u00f3n suelen incluir actos en las tiendas, lanzamientos de productos, experiencias en tiendas ef\u00edmeras y sesiones de retransmisi\u00f3n en directo. Estas iniciativas ayudan a generar expectaci\u00f3n en torno a la marca y fomentan la interacci\u00f3n en tiempo real con los consumidores. Tambi\u00e9n explotamos las funciones avanzadas de las redes sociales para maximizar el impacto de cada campa\u00f1a.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdaf13d e-flex e-con-boxed e-con e-parent\" data-id=\"bdaf13d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5276d93 e-con-full e-flex e-con e-child\" data-id=\"5276d93\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1e0463 e-con-full e-flex e-con e-child\" data-id=\"f1e0463\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d4a997 e-con-full e-flex e-con e-child\" data-id=\"1d4a997\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df5bd26 elementor-widget__width-inherit textchange elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"df5bd26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Optimizaci\u00f3n<\/strong>de campa\u00f1as<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299875d elementor-widget__width-inherit textchange elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"299875d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Optimizaci\u00f3n<\/strong><br>de campa\u00f1as<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1b803 elementor-widget elementor-widget-image-box\" data-id=\"ea1b803\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Nuestras avanzadas herramientas de seguimiento miden el rendimiento de los contenidos, analizan las interacciones y calculan la rentabilidad de los fondos. Los informes detallados proporcionan informaci\u00f3n sobre el impacto de cada campa\u00f1a, orientando las decisiones informadas para futuras iniciativas. Animamos a los influencers a interactuar con su audiencia, creando conexiones m\u00e1s fuertes y aut\u00e9nticas. Los concursos y sorteos aumentan a\u00fan m\u00e1s el compromiso y atraen a nuevos seguidores.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-627300e e-flex e-con-boxed e-con e-parent\" data-id=\"627300e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5733d59 e-con-full e-flex e-con e-child\" data-id=\"5733d59\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-abc7573 e-con-full e-flex e-con e-child\" data-id=\"abc7573\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7bdd490 e-con-full e-flex e-con e-child\" data-id=\"7bdd490\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c034ba2 elementor-widget__width-inherit textchange elementor-widget elementor-widget-text-editor\" data-id=\"c034ba2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Adaptaci\u00f3n<\/strong>\ncultural<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8f3ae elementor-widget elementor-widget-image-box\" data-id=\"cd8f3ae\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Nuestra fuerza reside en nuestra capacidad para combinar una profunda experiencia local con una visi\u00f3n mundial. Contamos con una red de influencers cuidadosamente seleccionados en todo el mundo y cada uno ofrece un conocimiento \u00fanico de su mercado local. Ya sea para el lanzamiento de nuevos productos, campa\u00f1as de temporada o iniciativas de cambio de imagen, Datawords cuenta con la experiencia necesaria para dise\u00f1ar y ejecutar estrategias de marketing de influencia adaptadas a sus necesidades espec\u00edficas. Nuestras exitosas colaboraciones con marcas internacionales como Hollister demuestran nuestra capacidad de adaptar nuestros enfoques para maximizar el impacto local manteniendo la coherencia global.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aec3a6 e-flex e-con-boxed e-con e-parent\" data-id=\"0aec3a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af5130a e-con-full e-flex e-con e-child\" data-id=\"af5130a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4cae5bd e-con-full e-flex e-con e-child\" data-id=\"4cae5bd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f3ef13 e-con-full e-flex e-con e-child\" data-id=\"7f3ef13\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182a0a5 elementor-widget__width-inherit textchange elementor-widget elementor-widget-text-editor\" data-id=\"182a0a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Influencie a <\/strong><br>\nsu audiencia<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b263c elementor-widget elementor-widget-image-box\" data-id=\"84b263c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Como pioneros en el marketing multicultural de influencers, Datawords ofrece una experiencia inigualable para mejorar su presencia en el mercado internacional. Al integrar las especificidades culturales y seleccionar a los influencers m\u00e1s relevantes, creamos campa\u00f1as aut\u00e9nticas y atractivas que llegan a su p\u00fablico objetivo. Conf\u00ede en Datawords para mejorar su estrategia de marketing de influencia y amplificar su impacto en proyectos internacionales.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4a174d our_achievements e-flex e-con-boxed e-con e-parent\" data-id=\"c4a174d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23b81da e-con-full e-flex e-con e-child\" data-id=\"23b81da\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a058d3 e-con-full e-flex e-con e-child\" data-id=\"7a058d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad4f7a elementor-widget elementor-widget-heading\" data-id=\"8ad4f7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nuestros \n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2753f5a elementor-widget elementor-widget-heading\" data-id=\"2753f5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LOGROS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5f6261 e-con-full e-flex e-con e-child\" data-id=\"a5f6261\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-deb6e2b e-con-full e-flex e-con e-child\" data-id=\"deb6e2b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a73680 main-slider elementor-pagination-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"7a73680\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-130-4-1-1-2.png\" alt=\"Rectangle-130-4-1-1.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-129-3-2.png\" alt=\"Rectangle-129-3.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-127-2-2.png\" alt=\"Rectangle-127-2.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2157e50 e-con-full e-flex e-con e-child\" data-id=\"2157e50\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52db141 e-grid e-con-full logo-sldier e-con e-child\" data-id=\"52db141\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b057d18 content-sliders elementor--h-position-center elementor--v-position-middle elementor-widget elementor-widget-slides\" data-id=\"b057d18\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-74a3633 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-description\"><img decoding=\"async\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/06\/Frame-936.png\" style=\"height:100%; with:100%; \"><\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-6fa49b2 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-description\"><img decoding=\"async\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/07\/Frame-936-6.png\"><\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-f67869f swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-description\"><img decoding=\"async\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/Frame-936-15.png\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ad9c8 third-slider elementor-hidden-mobile elementor-widget elementor-widget-image-carousel\" data-id=\"a3ad9c8\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-128-1-1-2.png\" alt=\"Rectangle-128-1-1.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-129-1-1-2.png\" alt=\"Rectangle-129-1-1.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-127-1-1-2.png\" alt=\"Rectangle-127-1-1.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c90f27 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"2c90f27\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e373b elementor-widget elementor-widget-heading\" data-id=\"51e373b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Casos de cliente\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1520e6d content-slider elementor--h-position-left elementor--v-position-top elementor-widget elementor-widget-slides\" data-id=\"1520e6d\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;transition_speed&quot;:200,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-74a3633 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><a class=\"swiper-slide-inner\" href=\"https:\/\/datawords.com\/es\/michelin\/\"><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-description\">Lanzar un nuevo sitio web internacional en 4 meses\n<\/div><\/div><\/a><\/div><div class=\"elementor-repeater-item-6fa49b2 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><a class=\"swiper-slide-inner\" href=\"https:\/\/datawords.com\/es\/groupe-seb\/\"><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-description\">Optimizaci\u00f3n y localizaci\u00f3n de las p\u00e1ginas de productos\n<\/div><\/div><\/a><\/div><div class=\"elementor-repeater-item-f67869f swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><a class=\"swiper-slide-inner\" href=\"https:\/\/datawords.com\/es\/columbia\/\"><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-description\">Impulsar las redes sociales con coherencia cultural\n<\/div><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2943ead elementor-align-left elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"2943ead\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b061271 e-con-full e-flex e-con e-child\" data-id=\"b061271\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e17152f elementor-align-right btnall elementor-widget elementor-widget-button\" data-id=\"e17152f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datawords.com\/es\/notre-actualite#cas\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Active la influencia para un engagement aut\u00e9ntico El marketing de influencia es esencial para las marcas que buscan establecer conexiones aut\u00e9nticas con los consumidores. Al recurrir a los principales l\u00edderes de opini\u00f3n (celebridades, blogueros, personalidades de las redes sociales y expertos del sector), las marcas pueden promocionar sus productos y servicios de forma aut\u00e9ntica. NUESTRO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":277676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[829],"tags":[],"class_list":["post-128775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/posts\/128775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/comments?post=128775"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/posts\/128775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/media\/277676"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/media?parent=128775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/categories?post=128775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/tags?post=128775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}