{"id":30402,"date":"2023-06-29T10:22:48","date_gmt":"2023-06-29T08:22:48","guid":{"rendered":"https:\/\/datawords.com\/campana-de-comunicacion-multicultural\/"},"modified":"2025-09-12T14:32:13","modified_gmt":"2025-09-12T12:32:13","slug":"campana-de-comunicacion-multicultural","status":"publish","type":"page","link":"https:\/\/datawords.com\/es\/campana-de-comunicacion-multicultural\/","title":{"rendered":"Campa\u00f1a de comunicaci\u00f3n multicultural"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30402\" class=\"elementor elementor-30402 elementor-6375\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5533f4 e-flex e-con-boxed e-con e-parent\" data-id=\"d5533f4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/datawords.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/showreel_87s_part_of_datawords-1080p.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-05d39d1 e-con-full e-flex e-con e-child\" data-id=\"05d39d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd63b83 textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"cd63b83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>\u00a1Cree contenido que llegue al coraz\u00f3n<\/strong> <br>de cada cultura!<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8f0ee textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"bf8f0ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>\u00a1Cree contenido que llegue al coraz\u00f3n<\/strong> de cada cultura!<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a117540 nos-valeurs e-flex e-con-boxed e-con e-parent\" data-id=\"a117540\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-353ebb1 e-con-full e-flex e-con e-child\" data-id=\"353ebb1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77b54bc e-con-full e-flex e-con e-child\" data-id=\"77b54bc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f4b48 elementor-widget elementor-widget-heading\" data-id=\"04f4b48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Los consumidores no recuerdan necesariamente lo que les ha dicho, pero s\u00ed las emociones que les ha hecho sentir. Ahora bien, \u00a1las emociones est\u00e1n directamente relacionadas con la cultura!\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0c613 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ec0c613\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por este motivo, en Datawords creamos y adaptamos contenidos de marca que revelan las sensibilidades emocionales espec\u00edficas de cada cultura desde cualquier lugar, en cualquier momento y en cualquier canal.\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c59cadc notre-kredos e-flex e-con-boxed e-con e-parent\" data-id=\"c59cadc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c6264e e-flex e-con-boxed e-con e-child\" data-id=\"7c6264e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c38f86 elementor-widget elementor-widget-heading\" data-id=\"8c38f86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NUESTRO\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eecd2a3 elementor-widget elementor-widget-heading\" data-id=\"eecd2a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ENFOQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fb420b notre-kredo e-flex e-con-boxed e-con e-child\" data-id=\"3fb420b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d4cb260 e-con-full shape-content-right e-flex e-con e-child\" data-id=\"d4cb260\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b28f1eb employees-matter elementor-widget elementor-widget-image-box\" data-id=\"b28f1eb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">La singularidad cultural como centro de la creaci\u00f3n<\/h3><p class=\"elementor-image-box-description\">Gracias a la recopilaci\u00f3n y el an\u00e1lisis de datos locales en m\u00e1s de 25 pa\u00edses, somos capaces de comprender las caracter\u00edsticas espec\u00edficas de sus mercados. A continuaci\u00f3n, recomendamos una estrategia creativa y una producci\u00f3n de contenidos adecuadas para satisfacer las necesidades de adaptaci\u00f3n cultural. Ofrecemos asistencia desde el inicio del proyecto hasta la implantaci\u00f3n de los contenidos, en m\u00e1s de 160 pa\u00edses. Gracias a nuestra organizaci\u00f3n descentralizada, gestionamos la \u00faltima etapa (o \"\u00faltima milla\") de la creaci\u00f3n local, teniendo en cuenta los condicionantes globales.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec8ce92 e-con-full shape-content-right e-flex e-con e-child\" data-id=\"ec8ce92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e04c48c employees-matter elementor-widget elementor-widget-image-box\" data-id=\"e04c48c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Un estudio multicultural en el coraz\u00f3n de nuestro modelo<\/h3><p class=\"elementor-image-box-description\">Con el fin de reforzar la imagen de su marca en todas las culturas, contamos con instalaciones para la producci\u00f3n y postproducci\u00f3n (audio, foto y v\u00eddeo) en todos los continentes. Estos estudios no solo le permitir\u00e1n llevar a cabo sus proyectos internacionales, sino tambi\u00e9n responder con gran rapidez a las necesidades de sus equipos locales, manteniendo al mismo tiempo la coherencia de marca.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c9152c e-flex e-con-boxed e-con e-parent\" data-id=\"8c9152c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4cffe4 e-con-full e-flex e-con e-child\" data-id=\"a4cffe4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0181245 elementor-widget elementor-widget-image\" data-id=\"0181245\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"84\" height=\"63\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/2-3.png\" class=\"attachment-full size-full wp-image-252164\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2546e50 elementor-widget elementor-widget-heading\" data-id=\"2546e50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Al integrar los datos multiculturales desde la fase de creaci\u00f3n, impulsamos el crecimiento internacional de las marcas manteniendo la coherencia global.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794b70b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"794b70b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J\u00e9r\u00f4me Houdry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea3f736 elementor-widget elementor-widget-heading\" data-id=\"ea3f736\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Director General de 87 Seconds*\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26bda8 elementor-widget elementor-widget-heading\" data-id=\"d26bda8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">* Agencia creativa de Datawords\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a1Cree contenido que llegue al coraz\u00f3n de cada cultura! \u00a1Cree contenido que llegue al coraz\u00f3n de cada cultura! Los consumidores no recuerdan necesariamente lo que les ha dicho, pero s\u00ed las emociones que les ha hecho sentir. Ahora bien, \u00a1las emociones est\u00e1n directamente relacionadas con la cultura! Por este motivo, en Datawords creamos y adaptamos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26936,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-30402","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/pages\/30402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/comments?post=30402"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/pages\/30402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/media\/26936"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/es\/wp-json\/wp\/v2\/media?parent=30402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}