{"id":28059,"date":"2024-12-05T00:03:31","date_gmt":"2024-12-04T23:03:31","guid":{"rendered":"https:\/\/datawords.com\/deployer-et-animer-multiculturellement-une-plateforme-web-e-commerce\/"},"modified":"2025-11-20T02:38:04","modified_gmt":"2025-11-20T01:38:04","slug":"loreal-group","status":"publish","type":"post","link":"https:\/\/datawords.com\/en\/loreal-group\/","title":{"rendered":"Multicultural implementation and management of a website\/e-commerce platform"},"content":{"rendered":"\t\t
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Deploy and manage e-commerce<\/strong>
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Deploy and manage e-commerce<\/strong>\nsites in 40 countries<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beauty<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Content localization for every culture<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The L'Or\u00e9al Group is one of the world's largest cosmetics companies. Founded in 1909 by Eug\u00e8ne Schueller, L'Or\u00e9al quickly became a benchmark in the beauty industry. The company offers a wide range of products in the categories of make up, hair care, skincare, fragrances, and more.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\nWith a global presence in over 150 countries, L'Or\u00e9al caters to a broad customer base and is represented by many well-known brands such as Lanc\u00f4me, Maybelline, Garnier, Kiehl's, Redken and NYX Professional Makeup, among others. The French multinational is one of the Datawords Group's longest-standing partners, with over 20 years of collaboration to date.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The<\/strong> Challenge<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The<\/strong>
Challenge<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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As part of the development and expansion of its various e-commerce sites worldwide, L'Or\u00e9al called on the webmastering services of Datawords.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The challenge involved deploying and merchandising content for several of the group's brands, while taking into account the cultural specificities of each market, ensuring agile and rapid management, and keeping website hosting costs under control.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Datawords' role in coordinating the e-commerce sites of the L'Or\u00e9al Group's brands (around 15 brands) involves managing all operations relating to the content of the brands' websites (e-commerce or otherwise), and coordinating the APAC (Asia-Pacific) , EMEA (Europe, Middle East, and Africa) and LATAM (Latin America) markets. This primarily includes:\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tresizing and adapting visual content <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tvideo processing (subtitling in different languages, for example)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tlocalization of product sheets <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tsetting up promotions and offers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Our collaboration involves working with the IMDs (international marketing departments) of the L'Or\u00e9al Group's brands, in particular to create a template designed with cultural adaptation (definition of main content, integration into showcase sites, testing, etc.). We also work with the teams in the various countries to enable them to localize and manage content on their respective e-commerce sites. Each country can therefore adapt the template to its needs, use its own launch calendar or catalog, and choose products according to the cultural context.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Our<\/strong> response<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Our<\/strong>
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    To meet L'Or\u00e9al's website design and hosting needs, we implemented a complete solution for the rapid management of brand sites, with 3 distinct components, adapted to the department involved and the target objective.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    1. Preparing the template for IMD*<\/h3>

    The first part of our collaboration involves preparing the template, i.e. the main content that will serve as a reference for the localized versions of the websites. Completed for a dozen L'Or\u00e9al IMDs worldwide, and thanks to partners such as Salesforce for the technological aspect of deployment, this crucial step guarantees the delivery of culturally effective content, rapid site development, and a significant reduction in content launch times.
    *International Marketing Departments<\/span><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    2. Content deployment and localization<\/h3>

    The template is then deployed on the e-commerce sites, by country. We achieve this by using specialized tools such as Wezen for translation, and commercial and content management platforms, especially those developed by publishers such as Sitecore and Salesforce. This approach simplifies manual integration processes, and enables websites to be launched rapidly in different languages, providing a consistent experience for international users.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    3. Local website management operations<\/h3>

    After these first two stages comes the last-mile adaptation, one of the Datawords Group's specialties, with the creation and management of pages specific to each local market. For example, Datawords handles e-commerce promotions for brands such as K\u00e9rastase, Lanc\u00f4me, Armani Beauty and Maybelline. The webmastering process consists of various stages, such as: <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tresponding to the specific needs of each country in terms of calendar, catalog, and scope<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\timproving the performance of local websites<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \ne-commerce sites in 40 countries<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      The <\/strong>results<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The<\/strong>
      results<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\nMore than 15 L'Or\u00e9al brands have benefited from Datawords' e-commerce webmastering expertise. The websites were deployed with short lead times, enabling brands to maintain a dynamic, up-to-date presence for their international customers. Adapting content to the local market has boosted site performance and reinforced the brand's relevance in each market.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Our experts have also played a key role in training L\u2019Oreal\u2019s teams on various digital platforms, helping them to embrace and use these tools.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Thanks to our ability to adapt to the specific needs of the L'Or\u00e9al group brands, the company was able to meet the challenges of rapid deployment, cultural adaptation, and cost control for the management of its websites. This collaboration has allowed L'Or\u00e9al's subsidiaries to maintain a solid international presence, offering an optimal online experience to its customers and reinforcing its position as a leader in the beauty industry.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      The L’Or\u00e9al Group is one of the world’s largest beauty products companies. Founded in 1909 by Eug\u00e8ne Schueller, L’Or\u00e9al quickly became a benchmark in the beauty industry. The company offers a wide range of products in the categories of make-up, hair care, skincare, fragrances and more.<\/p>\n","protected":false},"author":1,"featured_media":279765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[836],"tags":[],"class_list":["post-28059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/posts\/28059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/comments?post=28059"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/posts\/28059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/media\/279765"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/media?parent=28059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/categories?post=28059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/en\/wp-json\/wp\/v2\/tags?post=28059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}