Boosting brand engagement with China’s Gen Z
Hollister is an American clothing brand owned by Abercrombie & Fitch. Founded in 2000, the company offers casual, California lifestyle apparel aimed primarily at teens and young adults. Hollister has a distinctive aesthetic, with an iconic visual identity featuring a seagull with outstretched wings, reflecting the laid-back vibe of California beaches.
Hollister has grown rapidly since its creation, and now has stores all over the world, in North America, Europe and Asia. It has also adapted to developments in e-commerce and established a strong digital presence, particularly through its website and social media platforms.