{"id":128871,"date":"2024-06-27T07:45:29","date_gmt":"2024-06-27T05:45:29","guid":{"rendered":"https:\/\/datawords.com\/multi-platform-growth-by-culture\/influence\/"},"modified":"2025-08-26T11:27:47","modified_gmt":"2025-08-26T09:27:47","slug":"influence","status":"publish","type":"post","link":"https:\/\/datawords.com\/en-uk\/influence\/","title":{"rendered":"INFLUENCE"},"content":{"rendered":"\t\t
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MAXIMIZE THE SOCIAL IMPACT<\/strong>
OF YOUR GLOBAL CONTENT<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MAXIMIZE YOUR BRAND\u2019S IMPACT<\/strong>\nACROSS ALL DIGITAL CHANNELS<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\nDo you want to draw potential clients' attention to your website the moment they perform an online search? In the Datawords group, we possess an in-depth understanding of digital media, particularly SEA, which allows our clients to maximise their visibility and stand out across all digital platforms, including, of course, search engines.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tOUR<\/strong>\nExpertise\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Paid Media services are designed to meet the needs of each market, while being as efficient and relevant as possible.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTailor-made<\/strong>\nmedia strategy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Studying and understanding your objectives<\/h3>

\n\nWe\u2019ll help you establish clear, quantifiable objectives, whether it\u2019s increasing your visibility, driving traffic to your site, generating qualified leads or boosting online sales. We establish specific, attainable objectives to guarantee that every euro invested in media generates the maximum return on investment, and we create each campaign according to these objectives, being as meticulous as possible and always looking for the best blend of media platforms to meet them, whether they involve utilising SEA, Social Ads, Display, Video, Native ads or many other campaign.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Configuration and precise targeting<\/h3>

\n\nAn effective PPC campaign engages and resolves a consumer\u2019s need. So it\u2019s vital for us to understand your targets and be able to reach them with a message that meets their expectations. In order to do that we structure your campaign based on our understanding of your audience, taking into account the specific characteristics of each market. Our experts define the targeting parameters based on your audiences\u2019 socio-demographic situation and their interests, then complete the targeting of these profiles based on location, language, device and time of delivery, so that your advertising campaigns are sure to reach the right people at the right time. \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Researching and choosing keywords<\/h3>

\n\nKeywords are integral to a successful SEA campaign, as well as showing important insights into the understanding of your target audience. Our team uses advanced search tools to identify the most relevant search terms for your services. We also analyse your competitors\u2019 strategies to identify ranking opportunities and any gaps that can be exploited, using this valuable information to build your media package, by seeking to utilise every last opportunity. This thorough research allows us to target keywords that generate qualified traffic and higher conversion rates, and to immediately identify the targets and needs of your audience. This research is also invaluable when it comes to creating the messages that are at the heart of your campaigns.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creating impactful ads<\/h3>

\n\nWe know that a well-formulated ad can make all the difference. Our copywriting specialists create engaging and relevant messages and adverts, incorporating clear calls to action and attractive offers, whatever the format, whether it be a video, a Social Media reel or a post on Google Ads, where we also use ad extensions to maximise the visibility and impact of your paid ads.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tOngoing optimisation and<\/strong>\nlasting results\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Performance tracking and analysis<\/h3>

\n\nWe use powerful analytical tools like Google Analytics to monitor the performance of your campaigns and ads in real time. We analyse key indicators such as the clickthrough rate (CTR), the cost per click (CPC) and the conversion rate to understand what works and what needs to be improved.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A\/B Testing for ongoing optimisation<\/h3>

\n\nExperimentation is the key to optimisation. As part of our traffic-generating media campaigns, we regularly carry out A\/B testing to compare different variations of your creative content, ads and landing pages. This allows us the identify the best performing variations and adjust them to maximise the success of your campaigns.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Budget adjustments<\/h3>

\n\nMarkets change, so your campaigns need to change with them. We monitor the performance of your campaigns and adjust their media channels, bids and budgets according to the results we see, to ensure that your resources are used as effectively as possible. Our flexible approach allows us to react quickly to market changes and adjust the strategy in real time to maximise the return on your investment.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTechnical and cultural<\/strong>\nexpertise\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Campaign integration and technical support<\/h3>

\n\nOur technical team ensures your campaigns are integrated seamlessly with the CMS and platforms of your choice. We offer ongoing support to resolve any technical problems that may arise and ensure that your campaigns run smoothly.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cultural adaptation<\/h3>

\n\nEach market is unique: we adapt your ads and content according to the specific cultural and linguistic characteristics of each of your target regions. This cultural adaptation guarantees your messages resonate with your local audience, improving engagement and conversion rates.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Centralised management and international roll-out<\/h3>

\n\nOur centralised management method allows you to quickly and efficiently roll out your media campaigns on a global scale. We strive to maintain brand consistency while providing local tailor-made solutions. Thanks to our multicultural expertise, we help you break into new markets while optimising your costs and resources.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The right Paid Media approach for you<\/h3>

\n\nWith Datawords, you benefit from a thorough, results-oriented approach to your digital campaigns. Our campaigns are designed to generate an immediate and lasting effect, with quantifiable results and a high return on investment. We support you through the entire process, from defining the strategy to ongoing optimisation and reporting, to helping you make the right decisions for the future, to guaranteeing maximum visibility and lasting success on search engines and across the entire digital landscape.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nContact us today to find out how our paid search services can transform your online presence and help you achieve your business goals.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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OUR<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WORK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Launch a new international website in just 4 months<\/div><\/div><\/div><\/div>
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Manage social media networks with cultural consistency<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Read more <\/svg><\/div><\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tShow all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MAXIMIZE THE SOCIAL IMPACTOF YOUR GLOBAL CONTENT MAXIMIZE YOUR BRAND\u2019S IMPACT ACROSS ALL DIGITAL CHANNELS Do you want to draw potential clients’ attention to your website the moment they perform an online search? In the Datawords group, we possess an in-depth understanding of digital media, particularly SEA, which allows our clients to maximise their visibility […]<\/p>\n","protected":false},"author":1,"featured_media":277660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[813],"tags":[],"class_list":["post-128871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-en-uk"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/posts\/128871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/comments?post=128871"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/posts\/128871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/media\/277660"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/media?parent=128871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/categories?post=128871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/en-uk\/wp-json\/wp\/v2\/tags?post=128871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}