{"id":163008,"date":"2024-11-25T11:42:46","date_gmt":"2024-11-25T10:42:46","guid":{"rendered":"https:\/\/datawords.com\/tods-korea-innovative-emotion-based-digital-marketing-strategy\/"},"modified":"2025-10-16T19:12:04","modified_gmt":"2025-10-16T17:12:04","slug":"tods-korea-innovative-emotion-based-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/datawords.com\/en-sg\/tods-korea-innovative-emotion-based-digital-marketing-strategy\/","title":{"rendered":"A method chosen by Tod’s Korea to make use of various dierent digital marketing techniques in Korea"},"content":{"rendered":"\t\t
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HOW TOD’S IMPLEMENTED ITS \u2028<\/strong>
DIGITAL STRATEGY IN KOREA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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HOW TOD’S IMPLEMENTED ITS <\/strong> DIGITAL STRATEGY IN KOREA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIndustry<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Luxury<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand content deployment<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tod\u2019s, an Italian fashion brand, used many of the latest marketing techniques to draw the attention of millenials and Generation Z, who are quick to adapt to new trends. Find out how the professional marketers at Datawords attracted the interest of customers using local channels like KakaoTalk and Naver alongside an AR filter on Instagram.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The<\/strong>\u00a0Challenge<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The<\/strong>
\nChallenge<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tod\u2019s Korea realized the need for digital marketing techniques that could be used to communicate with local customers both online and offline and help the brand sell artisanal products of outstanding quality in Korea more effectively.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Accordingly, Tod\u2019s Korea sought out a global agency that had plenty of localized marketing experience for luxury brands in Korea and could communicate fluently with its head office in Italy.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our<\/strong>\u00a0response<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our<\/strong>
\nresponse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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By presenting numerous references for luxury fashion brands and an accurate marketing plan, Datawords successfully formed a digital marketing partnership with Tod\u2019s Korea.\n\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alongside standard digital advertisements, Datawords also suggested various O2O campaigns for Tod\u2019s to keep up with the brand\u2019s need to diversify the customer experience.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How Tod’s implemented its digital strategy in Korea<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The<\/strong> results<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The<\/strong>
\nresults<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\nIn addition to the standard advertisements on Naver and Kakao, Datawords implemented all sorts of different marketing techniques. While publicizing Tod\u2019s offline pop-up stores, Datawords created Kakao emoticons and emoticon coupons to increase the number of followers on Tod\u2019s KakaoTalk channel. These efforts resulted in a drastic increase in followers.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\nDatawords also created an AR filter for Instagram through WHATSQUARE, a subsidiary of Datawords, to effectively promote the brand concept to customers both within Korea and overseas.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The number of followers of Tod\u2019s Korea on KakaoTalk increased from 50,000 before the campaign to 120,000 afterward, totaling an approximate increase of 72,000. The AR filter was deemed to be a witty expression of the typical Italian feel, and the project was a success.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Starting with the KakaoTalk emoticon campaign for Tod\u2019s Korea, many other luxury brands asked Datawords to make their emoticons, and this allowed Datawords to achieve greater customer satisfaction based on experience. Going forward, Datawords is planning to continue utilizing new and creative digital marketing methods.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover Tod\u2019s Success Story in South Korea: KakaoTalk, Naver, and Instagram as New Tools to Capture the Attention of Millennials and Gen Z.<\/p>\n","protected":false},"author":2,"featured_media":253262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1085],"tags":[],"class_list":["post-163008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/posts\/163008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/comments?post=163008"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/posts\/163008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/media\/253262"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/media?parent=163008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/categories?post=163008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/en-sg\/wp-json\/wp\/v2\/tags?post=163008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}