Home > About us > Our news > How L’Oréal Professionnel USA increased purchase intention on their website by 50%
Industry
Beauty
Service
Website : us.lorealprofessionnel.com/
Industry
Beauty
Service
Partnership with Datawords Since 2012
Website :
us.lorealprofessionnel.com/
L’Oréal Professionnel USA wanted to install a process to keep its website fresh and alive through inspiring content. See how their partnership with Datawords helped them with this important goal:
Challenges
- The need to update the website daily with new content
- Creating multiple touchpoints to drive consumers to their hair salon
- Improving SEO rankings
- Finding new ways to increase social media engagement
solutions
- Industrialised Sitecore Webmastering process
- Average turnaround time per update request: 3 hours
- Number of updates produced in 2017: 180
Results
- Traffic volume increased by 15%
- Bounce rate decreased from 58% to 19% which demonstrates improved quality visits
- Purchase Intention conversion rate increased by 48% (users redirecting to e-tailers)
Challenges
- The need to update the website daily with new content
- Creating multiple touchpoints to drive consumers to their hair salon
- Improving SEO rankings
- Finding new ways to increase social media engagement
SOLUTIONS
- Industrialised Sitecore Webmastering process
- Average turnaround time per update request: 3 hours
- Number of updates produced in 2017: 180
Results
- Traffic volume increased by 15%
- Bounce rate decreased from 58% to 19% which demonstrates improved quality visits
- Purchase Intention conversion rate increased by 48% (users redirecting to e-tailers)
