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DATAWORDS JOINS IABHK C24

DATAWORDS AT IABHK C24: SHAPING THE FUTURE OF AI-DRIVEN MARKETING​

On September 26, 2024, Datawords’ Hong Kong team will join industry leaders at the highly anticipated IABHK C24 - Impact AI: The New Marketing Paradigm event, held at the Hong Kong Convention and Exhibition Centre. This premier trade show will explore how AI is transforming the marketing landscape, with a focus on innovation, efficiency, and creativity.

Visit Datawords at IABHK C24: Unlock the Power of Culturally Fluent AI Solutions​

Datawords will be showcasing its multicultural AI-driven solutions at its booth, where attendees can learn how our approach helps global brands stay locally relevant. Our Multicultural Performance Platform combines AI technology with human expertise to accelerate content adaptation, improve time-to-market, and reduce costs—all while maintaining the integrity of the brand message across 160 cultures. At Datawords, we believe that cultural relevance is crucial to achieving global success. Our innovative solutions focus on:

- Global Consistency, Local Relevance: Ensuring content is culturally adapted for each market without losing the brand’s global identity.
- Faster Time-to-Market: Streamlining content delivery through AI and automation for faster, more efficient global rollouts.
- Cost Efficiency: Reducing operational costs through AI-powered automation while delivering high-quality, localized content.

Why IABHK C24 is a Must-Attend for Marketing Professionals

As AI continues to reshape the digital marketing industry, events like IABHK C24 provide critical insights into how businesses can leverage AI to drive growth and streamline operations. This year’s theme, "Impact AI: The New Marketing Paradigm", will cover key trends such as:
- The role of AI in enhancing creativity and personalizing content across platforms
- Increasing operational efficiency while maintaining brand consistency
- Optimizing customer experiences through AI-driven data insights

The event will gather top digital marketing professionals, AI experts, and innovators from across the region to discuss the future of AI in marketing.

Why Cultural Relevance Matters in AI Marketing

In a globalized world, brands need to connect with diverse audiences in meaningful ways. However, AI-generated content often lacks the cultural nuances necessary to resonate with local consumers. Datawords’ Human + AI approach solves this by blending AI’s efficiency with human creativity to ensure that every piece of content is culturally fluent and impactful.

Meet Us at IABHK C24!

Whether you’re looking to elevate your brand’s AI marketing strategies or explore how cultural adaptation can enhance your campaigns, don’t miss the opportunity to meet the Datawords team at IABHK C24. Discover how our cutting-edge solutions can help you reach new heights in your marketing efforts.

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