{"id":142998,"date":"2024-09-12T11:41:15","date_gmt":"2024-09-12T09:41:15","guid":{"rendered":"https:\/\/datawords.com\/datawords-iabhk\/"},"modified":"2024-09-17T10:38:57","modified_gmt":"2024-09-17T08:38:57","slug":"datawords-iabhk","status":"publish","type":"post","link":"https:\/\/datawords.com\/en-hk\/datawords-iabhk\/","title":{"rendered":"Datawords at IABHK C24"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"142998\" class=\"elementor elementor-142998\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-414722fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"414722fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25c3ce66\" data-id=\"25c3ce66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f7be2c5 breadcrubss elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5f7be2c5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/datawords.com\/\"><span style=\"color: #2d2d2d;\">Home<\/span><\/a> &gt; About us &gt; Our news &gt; <strong>DATAWORDS AT IABHK C24<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1759a630 hero-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1759a630\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1854a6bd\" data-id=\"1854a6bd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c91cb34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c91cb34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6d6658a3\" data-id=\"6d6658a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-561d0dab elementor-widget elementor-widget-heading\" data-id=\"561d0dab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><h1 style=\"margin: 0px;padding: 16px 0px 23px;border: 0px;font-size: 3.7em;vertical-align: baseline;background: transparent;line-height: 1.23em;font-weight: 700;letter-spacing: 0.5px;text-transform: none;, Arial, sans-serif\"><span style=\"font-family: Montserrat, sans-serif;font-size: 53px;text-transform: uppercase\">DATAWORD JOINS IABHK C24<\/span><\/h1><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-560ca726 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"560ca726\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a037023\" data-id=\"1a037023\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2328f268 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2328f268\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6db9de2d\" data-id=\"6db9de2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7bbdea elementor-widget elementor-widget-image-box\" data-id=\"3b7bbdea\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">DATAWORDS AT IABHK C24: SHAPING THE FUTURE OF AI-DRIVEN MARKETING\u200b<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32649460 elementor-widget elementor-widget-image-box\" data-id=\"32649460\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">On <strong>September 26, 2024<\/strong>, Datawords\u2019 Hong Kong team will join industry leaders at the highly anticipated <strong>IABHK C24 - Impact AI: The New Marketing Paradigm<\/strong> event, held at the Hong Kong Convention and Exhibition Centre. This premier trade show will explore how AI is transforming the marketing landscape, with a focus on innovation, efficiency, and creativity.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c4aba elementor-widget elementor-widget-image-box\" data-id=\"36c4aba\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Visit Datawords at IABHK C24: Unlock the Power of Culturally Fluent AI Solutions\u200b<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4969e40 elementor-widget elementor-widget-image-box\" data-id=\"4969e40\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Datawords will be showcasing its multicultural AI-driven solutions at its booth, where attendees can learn how our approach helps global brands stay locally relevant. Our Multicultural Performance Platform combines AI technology with human expertise to accelerate content adaptation, improve time-to-market, and reduce costs\u2014all while maintaining the integrity of the brand message across 160 cultures.\n\nAt Datawords, we believe that cultural relevance is crucial to achieving global success. Our innovative solutions focus on:\n\n<br><br>- <b>Global Consistency, Local Relevance<\/b>: Ensuring content is culturally adapted for each market without losing the brand\u2019s global identity.\n<br>- <b>Faster Time-to-Market<\/b>: Streamlining content delivery through AI and automation for faster, more efficient global rollouts.\n<br>- <b>Cost Efficiency<\/b>: Reducing operational costs through AI-powered automation while delivering high-quality, localized content.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212b488d elementor-widget elementor-widget-image-box\" data-id=\"212b488d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Why IABHK C24 is a Must-Attend for Marketing Professionals<\/h3><p class=\"elementor-image-box-description\">As AI continues to reshape the digital marketing industry, events like IABHK C24 provide critical insights into how businesses can leverage AI to drive growth and streamline operations. This year\u2019s theme, <b>\"Impact AI: The New Marketing Paradigm\",<\/b> will cover key trends such as:  <br>- The role of AI in enhancing creativity and personalizing content across platforms<br>- Increasing operational efficiency while maintaining brand consistency <br>- Optimizing customer experiences through AI-driven data insights<span style=\"background-color: transparent\"><br><\/span><br>The event will gather top digital marketing professionals, AI experts, and innovators from across the region to discuss the future of AI in marketing.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-322b146 elementor-widget elementor-widget-image-box\" data-id=\"322b146\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Why Cultural Relevance Matters in AI Marketing<\/h3><p class=\"elementor-image-box-description\">In a globalized world, brands need to connect with diverse audiences in meaningful ways. However, AI-generated content often lacks the cultural nuances necessary to resonate with local consumers. Datawords\u2019 <strong>Human + AI approach<\/strong> solves this by blending AI\u2019s efficiency with human creativity to ensure that every piece of content is culturally fluent and impactful.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e998fdb elementor-widget elementor-widget-image-box\" data-id=\"e998fdb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Meet Us at IABHK C24!<\/h3><p class=\"elementor-image-box-description\">Whether you\u2019re looking to elevate your brand\u2019s AI marketing strategies or explore how cultural adaptation can enhance your campaigns, don\u2019t miss the opportunity to meet the Datawords team at <strong>IABHK C24<\/strong>. Discover how our cutting-edge solutions can help you reach new heights in your marketing efforts.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58a5dbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58a5dbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ffe047 elementor-hidden-mobile\" data-id=\"8ffe047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bf7af7\" data-id=\"6bf7af7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-397423b elementor-widget elementor-widget-heading\" data-id=\"397423b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c9a32 social-share elementor-widget elementor-widget-shortcode\" data-id=\"c6c9a32\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[Sassy_Social_Share]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence (AI) is generating growing interest among the world&#8217;s leading companies and brands, who see significant potential for progress, particularly in the field of text and image production. Tools such as Dall-E 2, ChatGPT and now Bard appeal as much to the general public as they do to experts in SEO, copywriting and design, but AI offers much greater potential in this field. <\/p>\n","protected":false},"author":9,"featured_media":143011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[793],"tags":[],"class_list":["post-142998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-hk"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/posts\/142998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/comments?post=142998"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/posts\/142998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/media\/143011"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/media?parent=142998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/categories?post=142998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/tags?post=142998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}