{"id":61715,"date":"2023-08-04T08:24:48","date_gmt":"2023-08-04T06:24:48","guid":{"rendered":"https:\/\/datawords.com\/our-news\/"},"modified":"2025-12-30T11:05:11","modified_gmt":"2025-12-30T10:05:11","slug":"our-news","status":"publish","type":"page","link":"https:\/\/datawords.com\/en-hk\/our-news\/","title":{"rendered":"Our news"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"61715\" class=\"elementor elementor-61715 elementor-10862\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8add24c notre-wrap e-flex e-con-boxed e-con e-parent\" data-id=\"8add24c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f148f3 e-con-full e-flex e-con e-child\" data-id=\"9f148f3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a69833 e-con-full e-flex e-con e-child\" data-id=\"8a69833\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4957e4b elementor-widget elementor-widget-heading\" data-id=\"4957e4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OUR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d732b82 elementor-widget elementor-widget-heading\" data-id=\"d732b82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3794fd5 custom-tab-wrap e-n-tabs-none elementor-hidden-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"3794fd5\" data-element_type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"58281941\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-582819411\" data-tab-title-id=\"e-n-tab-title-582819411\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-582819411\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tAll\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"news\" data-tab-title-id=\"e-n-tab-title-582819412\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-582819412\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tNews\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"insight\" data-tab-title-id=\"e-n-tab-title-582819413\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-582819413\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"case\" data-tab-title-id=\"e-n-tab-title-582819414\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-582819414\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tCases\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-582819411\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-582819411\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-74e3332 e-con-full e-flex e-con e-child\" data-id=\"74e3332\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f40d61 e-flex e-con-boxed e-con e-child\" data-id=\"4f40d61\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e64a14 elementor-widget elementor-widget-shortcode\" data-id=\"9e64a14\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\n            \n                                                <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/groupe-seb\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Product Page Optimisation and Localisation Strategy for the Multi-brand Groupe SEB<\/span>\n                                                                            <p><p>Case study: Product page SEO and localisation strategy for Groupe SEB<\/p>\n<\/p>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                                    <div class=\"lire-button\">\n                                <a class=\"elementor-button\" href=\"https:\/\/datawords.com\/en-hk\/groupe-seb\/\">\n                                    <span>Read more<\/span>\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/creation-deploiement-contenu-visuel-ai\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image \"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/ia-service.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Production of visual content with AI<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/creation-deploiement-contenu-semantique-ai\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image \"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/contenus.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Adapting semantic content with AI<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/coty\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/coty-hero.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/Coty_logo-1-1.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Founded by French perfumer Fran\u00e7ois Coty in 1904, the COTY Maison is credited with creating and establishing the consumer fragrance industry.<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/columbia\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2026\/02\/columbia-slider.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Promoting social networks in a coherent and culturally appropriate way<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/loreal-group\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/colored-powder-explosion-abstract-closeup-260nw-2263949983-1-10-2.jpg)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/08\/loreal-logo.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Multicultural implementation and management of a website\/e-commerce platform<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                            \n            \n                            <div class=\"load-more-blog\">\n                    <button class=\"load-more-btn\"\n                        data-type=\"all\"\n                        data-lang=\"en-hk\"\n                        data-posts-id=\"167493,146630,146943,61779,61808,61787\"\n                        data-loaded=\"6\"\n                        data-total=\"42\">\n\n                        Load more                    <\/button>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c623922 e-con-full e-flex e-con e-child\" data-id=\"c623922\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-582819412\" role=\"tabpanel\" aria-labelledby=\"news\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-0925a4a e-con-full e-flex e-con e-child\" data-id=\"0925a4a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b812d0e e-flex e-con-boxed e-con e-child\" data-id=\"b812d0e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ddf28 elementor-widget elementor-widget-shortcode\" data-id=\"f7ddf28\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\n            \n                                                <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/datawords-iabhk\/\" class=\"blog-list\">\n                            <div class=\"blog-image news\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/09\/thumbnail_Datawords-IABHKC24_1200x1200px.jpg)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Datawords at IABHK C24<\/span>\n                                                                            <p><p>Artificial intelligence (AI) is generating growing interest among the world&#8217;s leading companies and brands, who see significant potential for progress, particularly in the field of text and image production. Tools such as Dall-E 2, ChatGPT and now Bard appeal as much to the general public as they do to experts in SEO, copywriting and design, but AI offers much greater potential in this field. <\/p>\n<\/p>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>News<\/li><\/ul>\n                                                    <\/a>\n\n                                                    <div class=\"lire-button\">\n                                <a class=\"elementor-button\" href=\"https:\/\/datawords.com\/en-hk\/datawords-iabhk\/\">\n                                    <span>Read more<\/span>\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/new-member-of-the-datawords-board\/\" class=\"blog-list\">\n                            <div class=\"blog-image news\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/04\/eric.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>New member of the Datawords Board<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>News<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/lagence-switching-time-rejoint-datawords\/\" class=\"blog-list\">\n                            <div class=\"blog-image news\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/switching-time1-1.jpg)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/08\/Switching-Time-logo.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>The Switching Time agency joins forces with Datawords<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>News<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/datawords-accelerates-its-growth-in-america\/\" class=\"blog-list\">\n                            <div class=\"blog-image news\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2023\/10\/USA-1.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Datawords accelerates its growth in America<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>News<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                            \n            \n            \n        <\/div>\n    <\/div>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-582819413\" role=\"tabpanel\" aria-labelledby=\"insight\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-4161ca1 e-con-full e-flex e-con e-child\" data-id=\"4161ca1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cc117cf e-flex e-con-boxed e-con e-child\" data-id=\"cc117cf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b56d7a elementor-widget elementor-widget-shortcode\" data-id=\"5b56d7a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\n            \n                                                <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/international-seo\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/SEO-INTERNATIONAL-BANNIERE-CARD.png)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>International SEO: The importance of an SEO strategy for reaching a global audience<\/span>\n                                                                            <p><p>International SEO is the key to reaching a global audience. Optimize your multilingual SEO with a strategy for each market.<\/p>\n<\/p>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                                    <div class=\"lire-button\">\n                                <a class=\"elementor-button\" href=\"https:\/\/datawords.com\/en-hk\/international-seo\/\">\n                                    <span>Read more<\/span>\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/strategies-for-effective-multicultural-marketing\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/CONTENU-INTERNATIONAUX-BANNIERE-CARD.png)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Make the most of your international content: Strategies for effective multicultural marketing, supported by artificial intelligence<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/stages-of-a-multilingual-web-project\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/11\/PROJET-WEB-MULTILINGUES-BANNIERE-CARD.png)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>The stages of a multilingual web project: Development and integration<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/adaptations-multicultural-assets-management\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/adaptatation-banner.jpg)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Multicultural Asset Adaptations<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/influence\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/influence-banner.jpg)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>INFLUENCE<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/multi-website-roll-out\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/11\/website-rollout-1-1.jpg)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>MULTI-WEBSITE ROLLOUT<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                            \n            \n                            <div class=\"load-more-blog\">\n                        <button class=\"load-more-btn\"\n    data-type=\"insight\"\n    data-lang=\"en-hk\"\n    data-posts-id=\"158671,158877,158273,131965,128901,128906\"\n    data-loaded=\"6\"\n    data-total=\"9\">\n\n                        Load more                    <\/button>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-582819414\" role=\"tabpanel\" aria-labelledby=\"case\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-6faab9f left-item e-flex e-con-boxed e-con e-child\" data-id=\"6faab9f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d66453c e-flex e-con-boxed e-con e-child\" data-id=\"d66453c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b36a5c elementor-widget elementor-widget-shortcode\" data-id=\"8b36a5c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\n            \n                                                <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/groupe-seb\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Product Page Optimisation and Localisation Strategy for the Multi-brand Groupe SEB<\/span>\n                                                                            <p><p>Case study: Product page SEO and localisation strategy for Groupe SEB<\/p>\n<\/p>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                                    <div class=\"lire-button\">\n                                <a class=\"elementor-button\" href=\"https:\/\/datawords.com\/en-hk\/groupe-seb\/\">\n                                    <span>Read more<\/span>\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/coty\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/coty-hero.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/Coty_logo-1-1.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Founded by French perfumer Fran\u00e7ois Coty in 1904, the COTY Maison is credited with creating and establishing the consumer fragrance industry.<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/columbia\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2026\/02\/columbia-slider.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Promoting social networks in a coherent and culturally appropriate way<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/loreal-group\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/colored-powder-explosion-abstract-closeup-260nw-2263949983-1-10-2.jpg)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/08\/loreal-logo.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Multicultural implementation and management of a website\/e-commerce platform<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/hollister\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/colored-powder-explosion-abstract-closeup-260nw-2263949983-1-6.jpg)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/Vector.svg\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Boosting brand engagement with China\u2019s Gen Z<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/michelin\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2026\/02\/michelin-slider-1.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/michelin-2.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Launching a new international website in just 4 months<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                            \n            \n                            <div class=\"load-more-blog\">\n                        <button class=\"load-more-btn\"\n    data-type=\"business\"\n    data-lang=\"en-hk\"\n    data-posts-id=\"167493,61779,61808,61787,61791,61800\"\n    data-loaded=\"6\"\n    data-total=\"12\">\n\n                        Load more                    <\/button>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f7e148 elementor-hidden-desktop elementor-hidden-tablet e-con-full e-flex e-con e-child\" data-id=\"6f7e148\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff9ab9 our-news elementor-widget elementor-widget-shortcode\" data-id=\"2ff9ab9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">        <div id=\"custom-post-filter\">\n            <select id=\"postCategoryFilter\">\n                <option value=\"all-posts\" selected hidden>Filter<\/option>\n                <option value=\"all-posts\">All<\/option>\n                <option value=\"news-posts\">News<\/option>\n                <option value=\"insight-posts\">Insight<\/option>\n                <option value=\"business-posts\">Cases<\/option>\n            <\/select>\n        <\/div>\n        \n\n    <div class=\"shortcode-section all-posts\">\n            <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\n            \n                                                <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/groupe-seb\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Product Page Optimisation and Localisation Strategy for the Multi-brand Groupe SEB<\/span>\n                                                                            <p><p>Case study: Product page SEO and localisation strategy for Groupe SEB<\/p>\n<\/p>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                                    <div class=\"lire-button\">\n                                <a class=\"elementor-button\" href=\"https:\/\/datawords.com\/en-hk\/groupe-seb\/\">\n                                    <span>Read more<\/span>\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/creation-deploiement-contenu-visuel-ai\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image \"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/ia-service.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Production of visual content with AI<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/creation-deploiement-contenu-semantique-ai\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image \"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/contenus.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Adapting semantic content with AI<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/coty\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/coty-hero.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/Coty_logo-1-1.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Founded by French perfumer Fran\u00e7ois Coty in 1904, the COTY Maison is credited with creating and establishing the consumer fragrance industry.<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/columbia\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2026\/02\/columbia-slider.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Promoting social networks in a coherent and culturally appropriate way<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/loreal-group\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/colored-powder-explosion-abstract-closeup-260nw-2263949983-1-10-2.jpg)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/08\/loreal-logo.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Multicultural implementation and management of a website\/e-commerce platform<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                            \n            \n                            <div class=\"load-more-blog\">\n                    <button class=\"load-more-btn\"\n                        data-type=\"all\"\n                        data-lang=\"en-hk\"\n                        data-posts-id=\"167493,146630,146943,61779,61808,61787\"\n                        data-loaded=\"6\"\n                        data-total=\"42\">\n\n                        Load more                    <\/button>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n        <\/div>\n\n    <div class=\"shortcode-section news-posts\" style=\"display: none;\">\n            <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\n            \n                                                <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/datawords-iabhk\/\" class=\"blog-list\">\n                            <div class=\"blog-image news\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/09\/thumbnail_Datawords-IABHKC24_1200x1200px.jpg)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Datawords at IABHK C24<\/span>\n                                                                            <p><p>Artificial intelligence (AI) is generating growing interest among the world&#8217;s leading companies and brands, who see significant potential for progress, particularly in the field of text and image production. Tools such as Dall-E 2, ChatGPT and now Bard appeal as much to the general public as they do to experts in SEO, copywriting and design, but AI offers much greater potential in this field. <\/p>\n<\/p>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>News<\/li><\/ul>\n                                                    <\/a>\n\n                                                    <div class=\"lire-button\">\n                                <a class=\"elementor-button\" href=\"https:\/\/datawords.com\/en-hk\/datawords-iabhk\/\">\n                                    <span>Read more<\/span>\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/new-member-of-the-datawords-board\/\" class=\"blog-list\">\n                            <div class=\"blog-image news\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/04\/eric.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>New member of the Datawords Board<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>News<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/lagence-switching-time-rejoint-datawords\/\" class=\"blog-list\">\n                            <div class=\"blog-image news\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/switching-time1-1.jpg)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/08\/Switching-Time-logo.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>The Switching Time agency joins forces with Datawords<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>News<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/datawords-accelerates-its-growth-in-america\/\" class=\"blog-list\">\n                            <div class=\"blog-image news\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2023\/10\/USA-1.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Datawords accelerates its growth in America<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>News<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                            \n            \n            \n        <\/div>\n    <\/div>\n        <\/div>\n\n    <div class=\"shortcode-section insight-posts\" style=\"display: none;\">\n            <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\n            \n                                                <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/international-seo\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/SEO-INTERNATIONAL-BANNIERE-CARD.png)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>International SEO: The importance of an SEO strategy for reaching a global audience<\/span>\n                                                                            <p><p>International SEO is the key to reaching a global audience. Optimize your multilingual SEO with a strategy for each market.<\/p>\n<\/p>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                                    <div class=\"lire-button\">\n                                <a class=\"elementor-button\" href=\"https:\/\/datawords.com\/en-hk\/international-seo\/\">\n                                    <span>Read more<\/span>\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/strategies-for-effective-multicultural-marketing\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/CONTENU-INTERNATIONAUX-BANNIERE-CARD.png)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Make the most of your international content: Strategies for effective multicultural marketing, supported by artificial intelligence<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/stages-of-a-multilingual-web-project\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/11\/PROJET-WEB-MULTILINGUES-BANNIERE-CARD.png)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>The stages of a multilingual web project: Development and integration<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/adaptations-multicultural-assets-management\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/adaptatation-banner.jpg)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Multicultural Asset Adaptations<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/influence\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/influence-banner.jpg)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>INFLUENCE<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/multi-website-roll-out\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image insight\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/11\/website-rollout-1-1.jpg)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>MULTI-WEBSITE ROLLOUT<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Insight<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                            \n            \n                            <div class=\"load-more-blog\">\n                        <button class=\"load-more-btn\"\n    data-type=\"insight\"\n    data-lang=\"en-hk\"\n    data-posts-id=\"158671,158877,158273,131965,128901,128906\"\n    data-loaded=\"6\"\n    data-total=\"9\">\n\n                        Load more                    <\/button>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n        <\/div>\n\n    <div class=\"shortcode-section business-posts\" style=\"display: none;\">\n            <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\n            \n                                                <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/groupe-seb\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/03\/seb.avif)\">\n\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Product Page Optimisation and Localisation Strategy for the Multi-brand Groupe SEB<\/span>\n                                                                            <p><p>Case study: Product page SEO and localisation strategy for Groupe SEB<\/p>\n<\/p>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                                    <div class=\"lire-button\">\n                                <a class=\"elementor-button\" href=\"https:\/\/datawords.com\/en-hk\/groupe-seb\/\">\n                                    <span>Read more<\/span>\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/coty\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/coty-hero.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/Coty_logo-1-1.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Founded by French perfumer Fran\u00e7ois Coty in 1904, the COTY Maison is credited with creating and establishing the consumer fragrance industry.<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/columbia\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2026\/02\/columbia-slider.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Promoting social networks in a coherent and culturally appropriate way<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/loreal-group\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2025\/10\/colored-powder-explosion-abstract-closeup-260nw-2263949983-1-10-2.jpg)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/08\/loreal-logo.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Multicultural implementation and management of a website\/e-commerce platform<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/hollister\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/colored-powder-explosion-abstract-closeup-260nw-2263949983-1-6.jpg)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/Vector.svg\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Boosting brand engagement with China\u2019s Gen Z<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                                    <div class=\"blog-data\">\n                        <a href=\"https:\/\/datawords.com\/en-hk\/michelin\/\" class=\"blog-list\">\n\n                            <div class=\"blog-image case\"\n                                 style=\"background-image:url(https:\/\/datawords.com\/wp-content\/uploads\/2026\/02\/michelin-slider-1.avif)\">\n\n                                                                    <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2023\/07\/michelin-2.png\">\n                                \n                                <div class=\"blog-desc\">\n                                    <span>Launching a new international website in just 4 months<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                                                            <ul><li>Case<\/li><\/ul>\n                                                    <\/a>\n\n                                            <\/div>\n                            \n            \n                            <div class=\"load-more-blog\">\n                        <button class=\"load-more-btn\"\n    data-type=\"business\"\n    data-lang=\"en-hk\"\n    data-posts-id=\"167493,61779,61808,61787,61791,61800\"\n    data-loaded=\"6\"\n    data-total=\"12\">\n\n                        Load more                    <\/button>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n        <\/div>\n\n    <style>\n        #custom-post-filter {\n            margin-bottom: 20px;\n        }\n        #custom-post-filter select {\n            padding: 8px;\n            font-size: 16px;\n        }\n        .shortcode-section {\n            margin-top: 20px;\n        }\n    <\/style>\n\n    <script>\n    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'block' : 'none';\n            });\n        });\n    });\n    <\/script>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OUR Work All News Insights Cases Boost brand engagement with China\u2019s Gen Z Hollister is an American clothing brand owned by Abercrombie &amp; Fitch. Founded in 2000, the company offers casual, California lifestyle apparel aimed primarily at teens and young adults. Hollister has a distinctive aesthetic, with an iconic visual identity featuring a seagull with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-61715","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/pages\/61715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/comments?post=61715"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/pages\/61715\/revisions"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/en-hk\/wp-json\/wp\/v2\/media?parent=61715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}