{"id":30050,"date":"2024-12-05T00:04:10","date_gmt":"2024-12-04T23:04:10","guid":{"rendered":"https:\/\/datawords.com\/betreuung-sozialer-netzwerke-auf-kohaerente-und-kulturell-angepasste-weise\/"},"modified":"2026-02-04T08:06:54","modified_gmt":"2026-02-04T07:06:54","slug":"columbia-sportswear","status":"publish","type":"post","link":"https:\/\/datawords.com\/de\/columbia-sportswear\/","title":{"rendered":"Betreuung sozialer Netzwerke auf koh\u00e4rente und kulturell angepasste Weise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30050\" class=\"elementor elementor-30050 elementor-7901\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1bfbd hero-production e-flex e-con-boxed e-con e-parent\" data-id=\"ac1bfbd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a0c5ae e-con-full e-flex e-con e-child\" data-id=\"0a0c5ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8093dc4 elementor-widget elementor-widget-image\" data-id=\"8093dc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"294\" height=\"60\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/columbia-2.png\" class=\"attachment-full size-full wp-image-252381\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8994660 textchange elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"8994660\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>SOZIALE MEDIEN KULTURELL<\/strong> KONSISTENT BETREIBEN<\/h1>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f7c33 textchange elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"91f7c33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>SOZIALE MEDIEN KULTURELL<\/strong> KONSISTENT BETREIBEN<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e901c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e901c6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61a5698\" data-id=\"61a5698\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ff912e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4ff912e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9002057\" data-id=\"9002057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0e386 e-con-full e-flex e-con e-parent\" data-id=\"eb0e386\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec204c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1ec204c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industrie<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39fd26 elementor-widget elementor-widget-heading\" data-id=\"c39fd26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mode<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1ab5c7 e-con-full e-flex e-con e-parent\" data-id=\"e1ab5c7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a43f890 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a43f890\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f221916 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f221916\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Omnichannel-Wachstum nach Kultur<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aca725 miche_shadow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aca725\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ede0b8\" data-id=\"4ede0b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a377e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2a377e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6d5aac1\" data-id=\"6d5aac1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9139dba elementor-widget elementor-widget-image-box\" data-id=\"9139dba\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Die Columbia Sportswear Company ist ein US-amerikanisches Unternehmen, das sich auf die Herstellung und den Verkauf von Outdoor-Sportswear, -Schuhen und -Accessoires spezialisiert hat. Die Marke wurde 1938 in Portland von Paul Lamfrom gegr\u00fcndet und ist heute in \u00fcber 90 L\u00e4ndern vertreten. Ihre Produkte werden \u00fcber mehr als 13.000 Verkaufsstellen weltweit vertrieben. Das Unternehmen ist insbesondere f\u00fcr sein Sortiment an technischer Bekleidung f\u00fcr Outdoor-Aktivit\u00e4ten wie Skifahren, Wandern und Bergsteigen bekannt.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5919a elementor-widget elementor-widget-image-box\" data-id=\"2c5919a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dar\u00fcber hinaus hat sich die Columbia Sportswear Company mit ihrem starken CSR-Engagement und Initiativen wie dem \u201eRe-Threads\u201c-Programm einen Namen gemacht. Letzteres erm\u00f6glicht dem Verbraucher, seine gebrauchten Columbia-Produkte zum Recycling und zur Wiederverwendung zur\u00fcckzugeben.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47e6ebb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47e6ebb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4477b56\" data-id=\"4477b56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f4072f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f4072f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2263323\" data-id=\"2263323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fea3194 e-con-full e-flex e-con e-parent\" data-id=\"fea3194\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-064db3b textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"064db3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> Die <\/strong>HERAUSFORDERUNG<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a5404 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"d8a5404\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> Die <\/strong>HERAUSFORDERUNG<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51cb391 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"51cb391\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e732d6d\" data-id=\"e732d6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-219fc12 elementor-widget elementor-widget-image-box\" data-id=\"219fc12\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">In den USA ist Columbia Sportswear sehr bekannt. Doch das Unternehmen ben\u00f6tigte eine effiziente Strategie, um seinen Bekanntheitsgrad in Europa zu steigern, insbesondere \u00fcber soziale Netzwerke. Aufgrund der starken Marken-DNA war es wichtig, die Markenkonsistenz aufrechtzuerhalten und sicherzustellen, die Markenbotschaft an die einzelnen Kulturen anzupassen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5316392 elementor-widget elementor-widget-image-box\" data-id=\"5316392\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Daher hat sich das Unternehmen an Datawords und den zugeh\u00f6rigen Social-Media-Zweig Vanksen gewandt, um L\u00f6sungen zu finden und der Marke in Europa die gleiche Resonanz zu verschaffen wie in den USA.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d7ed24 notre_reponse elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d7ed24\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33649a8\" data-id=\"33649a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8162385 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8162385\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8a2d3e7\" data-id=\"8a2d3e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-456b6c9 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"456b6c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1204\" height=\"582\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-10-4.png\" class=\"attachment-full size-full wp-image-252431\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-10-4.png 1204w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-10-4-300x145.png 300w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-10-4-1024x495.png 1024w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-10-4-768x371.png 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0625e elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"3f0625e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"350\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-15-3.png\" class=\"attachment-full size-full wp-image-252456\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-15-3.png 330w, https:\/\/datawords.com\/wp-content\/uploads\/2025\/08\/Rectangle-108-15-3-283x300.png 283w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-744b1e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"744b1e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-109316b\" data-id=\"109316b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43e20a4 e-con-full e-flex e-con e-parent\" data-id=\"43e20a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54a0180 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"54a0180\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> Unsere <\/strong>L\u00f6sungen<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac33a5 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"3ac33a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> Unsere <\/strong>L\u00f6sungen<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-752ea63 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"752ea63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57921e3\" data-id=\"57921e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8206f1 elementor-widget elementor-widget-image-box\" data-id=\"a8206f1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Um dem Internationalisierungsbedarf von Columbia Sportswear gerecht zu werden, haben sich unsere Ma\u00dfnahmen auf drei Hauptachsen konzentriert:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbd556 elementor-widget elementor-widget-image-box\" data-id=\"4bbd556\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Wir haben eine Markeninhaltsstrategie<\/h3><p class=\"elementor-image-box-description\">f\u00fcr die europ\u00e4ischen Filialen der Marke definiert, implementiert und verwaltet. In enger Zusammenarbeit mit den internationalen Teams von Columbia Sportswear \u00fcber unsere amerikanische Tochtergesellschaft haben wir an der Definition einer auf das jeweilige Zielland zugeschnittenen, koh\u00e4renten redaktionellen Linie gearbeitet (f\u00fcr Frankreich, Spanien, Deutschland und Gro\u00dfbritannien). Dieser Ansatz erm\u00f6glichte uns, die Koh\u00e4renz der Marke zu gew\u00e4hrleisten und gleichzeitig unn\u00f6tige Doppelungen von Ressourcen und Kommunikationselementen zu vermeiden.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb00d4b elementor-widget elementor-widget-image-box\" data-id=\"bb00d4b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Anschlie\u00dfend kamen die Community-Management-Teams<\/h3><p class=\"elementor-image-box-description\">von Datawords zum Einsatz, um ein t\u00e4gliches, ma\u00dfgeschneidertes Management der sozialen Medien der Marke \u00fcber alle Kontaktpunkte hinweg durchzuf\u00fchren.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4f0dd elementor-widget elementor-widget-image-box\" data-id=\"1b4f0dd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Interaktionen zwischen Offline- &amp; Online-Events schaffen<\/h3><p class=\"elementor-image-box-description\">Eine der besonderen St\u00e4rken dieses Auftrags war die F\u00e4higkeit von Datawords, Interaktionen zwischen Pr\u00e4senzveranstaltungen (offline) und ihren Online-\u00c4quivalenten zu schaffen, wobei die kulturellen Besonderheiten jedes der beteiligten L\u00e4nder ber\u00fccksichtigt wurden. So haben wir beispielsweise vernetzte Event-Operationen in Verbindung mit physischen Ereignissen durchgef\u00fchrt, wie die Mud Days (Outdoor-Sportveranstaltung) in Frankreich oder die Spiele von Manchester United (Fu\u00dfball) in Gro\u00dfbritannien. Diese Events haben den Fans erm\u00f6glicht, auf Distanz an besonderen Ereignissen teilzunehmen, die auch f\u00fcr die Anwesenden vor Ort zug\u00e4nglich waren. Dadurch wurden das Engagement der Kunden und ihre Markentreue gest\u00e4rkt.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e80534c our_achievements_case elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e80534c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d5df8a\" data-id=\"2d5df8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4d2fd e-con-full e-flex e-con e-parent\" data-id=\"2d4d2fd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e2194fc e-con-full e-flex e-con e-child\" data-id=\"e2194fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f416d67 e-con-full e-flex e-con e-child\" data-id=\"f416d67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9874e31 elementor-widget elementor-widget-image\" data-id=\"9874e31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"591\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/columbia-1.avif\" class=\"attachment-full size-full wp-image-301380\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/columbia-1.avif 590w, https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/columbia-1-300x300.avif 300w, https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/columbia-1-150x150.avif 150w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ca8202 cases-slider e-con-full e-flex e-con e-child\" data-id=\"7ca8202\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6e7348 e-con-full e-flex e-con e-child\" data-id=\"a6e7348\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d7dd726 e-con-full e-flex e-con e-child\" data-id=\"d7dd726\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c458be3 elementor-widget elementor-widget-image\" data-id=\"c458be3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"294\" height=\"60\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2025\/09\/columbia-2.png\" class=\"attachment-full size-full wp-image-264386\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b74c38 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8b74c38\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5c0cb elementor-widget elementor-widget-image\" data-id=\"ed5c0cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"284\" src=\"https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/columbia-2.avif\" class=\"attachment-full size-full wp-image-301404\" alt=\"\" srcset=\"https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/columbia-2.avif 283w, https:\/\/datawords.com\/wp-content\/uploads\/2024\/12\/columbia-2-150x150.avif 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ac29a9 e-con-full swiper-slider e-flex e-con e-child\" data-id=\"2ac29a9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7cf75 textchange elementor-widget elementor-widget-text-editor\" data-id=\"6f7cf75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSoziale medien <strong>kulturell konsistent betreiben<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6adf9e6 resultshade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6adf9e6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e106157\" data-id=\"e106157\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6e91e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6e91e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf46f1d\" data-id=\"cf46f1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f10ce7f e-con-full e-flex e-con e-parent\" data-id=\"f10ce7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2175fe3 textchange elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"2175fe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> Die <\/strong>Ergebnisse<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1940cb9 textchange elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"1940cb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> Die <\/strong>Ergebnisse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f739519 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f739519\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8e4c62\" data-id=\"f8e4c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1cfc35 elementor-widget elementor-widget-image-box\" data-id=\"a1cfc35\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dank der von Datawords durchgef\u00fchrten Ma\u00dfnahmen konnte die Columbia Sportswear Company die Zahl ihrer qualifizierten Fans in weniger als einem Jahr um \u00fcber 60.000 steigern. Die durchschnittliche Bindungsquote betrug 4,5 %, und die Markeninhalte wurden w\u00e4hrend der Veranstaltungen \u00fcber 1.000 Mal geteilt, was zu einem Anstieg der E-Commerce-Ums\u00e4tze des Unternehmens f\u00fchrte. Diese Ergebnisse belegen die Wirksamkeit der digitalen Kommunikationsstrategie der Marke w\u00e4hrend der H\u00f6hepunkte ihrer Social-Media-Aktivit\u00e4ten in Europa.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a665a8 elementor-widget elementor-widget-image-box\" data-id=\"1a665a8\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Letztendlich ist es uns durch unseren Ansatz mit einem Fokus auf lokale Relevanz und globale Markenkoh\u00e4renz gelungen, ein starkes Engagement f\u00fcr Columbia Sportswear zu schaffen und eine Fangemeinde in einem wenig erschlossenen Markt aufzubauen. Die kulturelle Transformation des Unternehmens in Europa war einer der Schl\u00fcsselfaktoren f\u00fcr den Erfolg dieser Strategie und hat der amerikanischen Firma erm\u00f6glicht, sich an die Anforderungen des lokalen Marktes anzupassen und ihre Online-Bekanntheit zu steigern.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Die Columbia Sportswear Company ist ein US-amerikanisches Unternehmen, das sich auf die Herstellung und den Verkauf von Outdoor-Sportswear, -Schuhen und -Accessoires spezialisiert hat. Die Marke wurde 1938 in Portland von Paul Lamfrom gegr\u00fcndet und ist heute in \u00fcber 90 L\u00e4ndern vertreten. Ihre Produkte werden \u00fcber mehr als 13.000 Verkaufsstellen weltweit vertrieben. Das Unternehmen ist insbesondere f\u00fcr sein Sortiment an technischer Bekleidung f\u00fcr Outdoor-Aktivit\u00e4ten wie Skifahren, Wandern und Bergsteigen bekannt.  <\/p>\n","protected":false},"author":1,"featured_media":308993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[844],"tags":[],"class_list":["post-30050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/posts\/30050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/comments?post=30050"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/posts\/30050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/media\/308993"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/media?parent=30050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/categories?post=30050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/tags?post=30050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}