{"id":153989,"date":"2024-11-25T12:15:21","date_gmt":"2024-11-25T11:15:21","guid":{"rendered":"https:\/\/datawords.com\/comment-loreal-professionnel-usa-a-augmente-le-taux-de-conversion-de-son-site-de-50\/"},"modified":"2026-02-04T08:05:26","modified_gmt":"2026-02-04T07:05:26","slug":"loreal-pro-usa-inspirierende-inhalte-und-seo-strategie-mit-datawords","status":"publish","type":"post","link":"https:\/\/datawords.com\/de\/loreal-pro-usa-inspirierende-inhalte-und-seo-strategie-mit-datawords\/","title":{"rendered":"Wie L’Or\u00e9al Professionnel USA die Konversionsrate der eigenen Website um 50 % steigerte"},"content":{"rendered":"\t\t
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L\u2019Or\u00e9al Professionnel USA:
\n<\/strong> +50% Conversion<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019Or\u00e9al Professionnel USA:\n<\/strong> +50% Conversion<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tIndustrie<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beauty<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Erstellung von Markeninhalten<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L'Or\u00e9al Professionnel USA wollte einen Prozess einf\u00fchren, um regelm\u00e4\u00dfig inspirierende Inhalte auf der eigenen Website zu ver\u00f6ffentlichen. Erfahren Sie, wie die Zusammenarbeit mit Datawords ihnen dabei geholfen hat:\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Die <\/strong>HERAUSFORDERUNG\n<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die <\/strong>\nHERAUSFORDERUNG\n<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSchaffung mehrerer Punkte, um die Verbraucher zum Besuch der Messe zu bewegen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tVerbesserung der SEO-Rankings<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tNeue Wege finden, um Kunden in sozialen Netzwerken zu binden<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Unsere <\/strong>L\u00f6sungen<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Unsere <\/strong>
    L\u00f6sungen<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIndustrialisierter Webmastering-Prozess mit Sitecore<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDurchschnittliche Bearbeitungszeit pro Aktualisierungsanfrage: 3 Stunden<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAnzahl der im Jahr 2017 durchgef\u00fchrten Aktualisierungen: 180<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tL\u2019Or\u00e9al Professionnel USA:<\/strong> +50 % Conversion\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Die <\/strong>Ergebnisse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Die <\/strong>
      Ergebnisse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAnstieg des Verkehrsvolumens um 15 %<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDie Absprungrate sank von 58 % auf 19 %, was auf eine Verbesserung der Qualit\u00e4t der Besuche hindeutet<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDie Konversionsrate stieg um 48 % (Nutzer, die zu Reseller Websites weitergeleitet wurden)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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        Wir legen gro\u00dfen Wert auf unsere Partnerschaft mit Datawords und sch\u00e4tzen die Arbeit, die sie geleistet haben, um unsere Verbraucher-Website zu einer der besten aller L'Or\u00e9al Professionnel Websites weltweit zu machen.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\t\t\t\tLauren Grunberg\n
        \nDigital Director – L\u2019Or\u00e9al Professionnel USA<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Datawords unterst\u00fctzte L’Or\u00e9al Pro USA dabei, t\u00e4glich inspirierende Inhalte zu ver\u00f6ffentlichen, die SEO zu steigern und Kunden mit einem effizienten Sitecore-Prozess in die Salons zu bringen.<\/p>\n","protected":false},"author":2,"featured_media":226575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[844],"tags":[],"class_list":["post-153989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/posts\/153989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/comments?post=153989"}],"version-history":[{"count":0,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/posts\/153989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/media\/226575"}],"wp:attachment":[{"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/media?parent=153989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/categories?post=153989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawords.com\/de\/wp-json\/wp\/v2\/tags?post=153989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}