SEO is an important source of traffic for websites, especially if you target several markets. We have put together nine recommendations to optimize your website's international SEO.

Using the visual and the recommendations below, verify that your pages are SEO-friendly and discover how to improve your international SEO performance.

Visual on international SEO by Datawords

Include the language of your pages in the HTML code

The language is ideally included as an addition in the <html> tag and concerns Bing and Baidu specifically. To signal content in several languages or local variants to Google or Yandex, use the 'alternate hreflang' links.

Multiply the external links coming from the target country

Effective incoming links (or 'backlinks') are key to optimizing SEO. A local netlinking strategy is essential for your main markets.

Adapt your site's ergonomics for mobile

In Japan and the United States, search volumes on mobile have overtaken conventional desktop searches. The optimization of the user experience on mobile is a priority, and among search results, responsive pages are better positioned.

Optimize strategic content according to local searches

The semantic field of certain content can be refined by determining the keywords that are most searched and have the highest pertinence for each market targeted.

Use national domain names

The ccTLD's (.fr for France, for the United Kingdom, etc.) allow for geographic targeting. Their use is even more advised as visits and local conversions are numerous.

Verify formats and units of measurement

In the United States, the date begins with the month. In China, it begins with the year. In France, it starts with the day. In addition, address formats are different globally, as well as currencies and other units of measurement.

Promote your local establishments

Find out about points of sale in a country in 'Google My Business' (address, telephone number, opening hours, website link), it gives your clients important information...while solidifying the local SEO positioning of the brand's website.

Careful with language variants

When one language is spoken in several countries, spelling and certain expressions require special attention. For example, you write 'Jewelry' in the United States and 'Jewellery' in the United Kingdom. All of these little differences affect search results.

Respect different browsing habits

For example, when Chinese users click on a link, they expect it to open in a new tab in many situations. In Germany, visitors want feel reassured that their privacy is protected and that the services provided are up to standards.


By adapting your sites to local specificities, you allow for the optimization of your international SEO and increase your online visiblity worldwide.


For any questions on your international SEO, please don't hesitate to contact Datawords' search experts. Our team would be happy to help you out.