Multilingual terminology: a powerful tool for international brands
Terminology management is playing an increasingly vital role in brand communication. With the sharp rise in the volume of content needing to be produced and adapted, a solid foundation of multilingual terminology protects the linguistic identity of your brand.
Whether it's adaptation, copywriting, translation preparation or editing, having a high-performance reference guide for terminology cuts down on delivery times, while increasing satisfaction in local markets.
Affirming the key characteristics of the Brand
Vocabulary can be an essential tool for identifying brand identity.
Since content can vary by platform, editorial charter and country, the positioning of the brand must remain under firm control.
Each entry in a termbase may be accompanied by additional features: term definitions, validated synonyms displayed in order of priority, explanations regarding double meanings with specific contextual directions, crucial notes on toxic words and terms to avoid, and more.
Apply a shared range of terminology to multiple platforms
The use of a multilingual termbase can be effective in a wide range of contexts.